In The Spotlight
The research boosts AIA's mission to help people live "Healthier, Longer, Better Lives."
"45% of surveyed e-commerce merchants in Hong Kong are actively looking to reach customers in new markets as part of their efforts to recapture lost business."
Running until 3 January, Times Square invites visitors to enjoy a fun and fruitful Christmas.
Located on the façade of Chong Hing Square in Mong Kok, the billboard features four AR effects, each of them representing a different game.
“Despite a changing and challenging environment of lockdowns, restricted movement, and social distancing, consumers are still always going to seek out innovations that resolve a point of tension in their lives."
“Instead of simply bringing it from physical to virtual, we break the norm and enhance the entire experience with gamification while showcasing the university’s uniqueness throughout the campaign.”
Themed “Create Your Wonderful Moment”, Hit Awards 2020 introduced an AR mobile game by employing the latest web AR technology.
In the first Verizon Media DSP Summit in Hong Kong, speakers delved into the must-watch trends on programmatic DOOH; data in the cookieless world; the programmatic campaigns success cases, and the result of programmatic and the DSP survey.
On 22 October, CMHK hosted the 5G Solution Day 2020 event, leveraging live broadcast technology to bring the theme ‘Empowering 5G, Unlimited potential’ to life.
“Despite the fact that music is an emotional trigger and a creator of memories, brands too often are playing it safe. The biggest problem is that music is frequently an afterthought and not a fundamental part of the creative process within marketing.”