In The Spotlight
Reuter finds that brands can leverage China's changing spending habits and appetites amid the COVID-19 crisis, but innovation is the key to success in order to restore consumer confidence.
She was previously L'Oréal's Asia Pacific digital director.
Clark is recognised for her modern leadership approach that includes her philosophy "Lift as you climb", translating to taking talent with you as you grow.
Whether you’re looking to entice sponsors, attendees or key stakeholders, being able to pull reliable data and put a dollar value on your event has never been more important.
A quick check by Marketing found that staff based in Singapore and Hong Kong were impacted by the lay offs.
Traditional media is still considered by many to be the best way to raise mass market awareness.
While around 500 staff will lose their jobs after 1 May, a number of employees in one of its restaurants, will keep their jobs, as this restaurant will remain open throughout the renovation.
Quanery enables marketers and agencies to refine digital strategies with complete organic keyword and page data
The spotlight of the campaign was – a first of its kind – offline, six-hour-long LoL competition held in Hong Kong’s Harbour City, performed in partnership with Yahoo.
With aims to drive awareness of the latest product launch, whilst boosting brand exposure and driving sales, a mobile gaming strategy was taken.
By selecting the right platform to amplify its branding and by preaching to the right target audience, the campaign delivered more than 14 million impressions in just two and a half months.
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