“Before streaming platforms, it was near impossible to practically and affordably sample new music the way we do now. And this makes streaming platforms a useful tool for creative inspiration, one that we should all probably use more.”

Bossini’s loyalty programme – “Bossini Plus” – allows its customers to connect with the brand and reward them across the brand’s physical stores and online shop through a mobile app.

“The screenless feature of music and audio is an untapped vehicle for brands in Asia Pacific today. Audio ads can be just as powerful as audio-visual ads in invoking emotions and making consumers feel something or shift their moods.”

In a new webinar, a selection of experts will lay out what exactly brands and businesses have to do to adapt to recent shifts and drive their businesses.