The Hoffman Agency flips the script on executive training with new IMPACT division

Fresh off taking home an award for PR Agency of the Year at Marketing Interactive’s recent Agency of the Year Awards in Hong Kong, The Hoffman Agency is doing what it does best: evolving to meet the moment. 

With executives under unprecedented pressure, from guiding organisations through AI-driven transformation to managing restructures or investor pivots, the stakes for leadership comms have never been higher. Studies show 88% of executives say the pressure to communicate effectively has intensified in the past year. And yet, 90% of traditional trainings are forgotten within a week.  

As businesses grapple with growing public scrutiny, the ability to communicate clearly, strategically, and under pressure has become a leadership necessity. In response, The Hoffman Agency has launched IMPACT: a new executive coaching and development division to help leaders thrive in high-stakes, high-visibility and highly critical moments - from investor briefings and IPO roadshows to team town halls and product launches. 

“We’re seeing a growing gap between the leadership moments that matter most and the development support available, and that’s where IMPACT comes in,” said Isabelle Demaude, head of executive training and development at The Hoffman Agency. “We created it for the moments leaders lose sleep over, not theoretical workshops or off-the-shelf media training, but real-world coaching and development to help you show up at your best when it counts most."

Getting the C-suite ready for pressure-cooker moments 

IMPACT was built for leaders navigating a world of constant disruption where communications is critical to restoring trust, steering teams through change, and articulating bold visions under intense pressure. 

Rooted in real business scenarios, the program is led by senior consultants who’ve guided clients through IPOs, restructures, M&As, and global crises. Backed by a regional network of trainers and specialists, it’s structured around five of the most pressing leadership challenges: 

• Brand impact – Crafting credible leadership narratives that align with business goals 

• Speaker impact – Building confidence and control under pressure 

• Trust impact – Navigating difficult conversations with nuance and authority 

• Talent impact – Engaging and retaining teams through internal storytelling 

• Culture impact – Communicating across diverse markets and mindsets 

From one-on-one coaching to immersive workshops and simulations, every programme helps leaders communicate with clarity, confidence, and strategic intent when it matters most. 

Spearheading an evolution of PR-led comms 

The launch of IMPACT builds on Hoffman’s momentum in redefining what a modern communications agency looks like, from Techplomacy and integrated marketing to award-winning content strategy. 

“We’re building a consultancy that solves real business problems, and communication sits at the center of that,” said Caroline Hsu, chief global officer, The Hoffman Agency. “IMPACT is about helping leaders use communication not just to perform, but to lead, influence, and build trust.” 

In an AI-first world where anyone can create “content”, the real differentiator isn’t what leaders say but how they say it, and how they make people feel.  

Ready for the moments that matter 

Whether you’re preparing for a high-stakes announcement or just want your leadership team to show up stronger, IMPACT is now available across Asia-Pacific and beyond. 

Learn more at https://www.hoffman.com/solving-business-problems/impact-executive-training/ or contact impact@hoffman.com. 

This article is sponsored by The Hoffman Agency.