In The Spotlight
The Hub will also work closely with its media buying agency, M&C Saatchi Performance, to offer integrated services to marketers who are looking for end-to-end services in the digital realm.
When marketers cannot accurately measure, or hold vendors accountable, they will not pay the premiums they have historically paid. There will also be implications on audience buying and retargeting efficiencies. How can publishers then earn their share of ad revenue?
"This time during the games, you won't envy the athletes. They will envy you."
Meanwhile, PETRONAS, Nike and adidas are the top brands that come to Malaysians' minds when recalling where brand purpose has impacted purchase. In Indonesia, the top three brands are Aqua, Garnier and Unilever.
Havas will be responsible for defining JLL’s brand strategy and creative platforms, with local execution and adaptation in Asia Pacific, the Americas, and EMEA led by the network’s Singapore, New York and London offices.
More strategic services are being adopted by marketing teams and as such, they are shifting away new type of work from agency partners.
A video circulating online showed Thailand CEO Tassapon Bijleveld interrupting a female employee saying: "What's your f*cking question, come on.” while she was speaking. Later on, he also told her to "shut up".
Customised design templates also allow creative individuals to create everything they need in a few clicks.
The key to growth, scale and profit in an over saturated mobile app industry is building a solid user acquisition strategy.
It is imperative that brand marketers know how to navigate in an evolving mobile attribution landscape, and find the right mobile attribution partner to better seize opportunities in today’s mobile-first, and sometimes, mobile-only, era.
“While [platforms] need to be sophisticated to a certain extent, it is also crucial for brands to be fast and to integrate very simple areas together."
Upcoming Events
- 14 July 2021 - 31 July 2021
- Entry Submission Date: 23 July 2021
- 15 October 2021 - 30 November 2021
- Entry Submission Deadline: 30 August 2021
- 29 September 2021 - 30 September 2021
- Virtual Event
- Singapore
- 16 September 2021 - 30 November 2021
- Entry Submission Deadline: 13 August 2021
- 27 August 2021 - 27 August 2021
- Winners Announced: 27 August 2021
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