The key to growth, scale and profit in an over saturated mobile app industry is building a solid user acquisition strategy.

It is imperative that brand marketers know how to navigate in an evolving mobile attribution landscape, and find the right mobile attribution partner to better seize opportunities in today’s mobile-first, and sometimes, mobile-only, era.

“While [platforms] need to be sophisticated to a certain extent, it is also crucial for brands to be fast and to integrate very simple areas together."

While AI has driven spam filtering and fraud prevention solutions for a while, we’re now seeing it increasingly used in content selection, engagement prediction, and journey mapping.

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