In The Spotlight
BBDO has managed global creative duties since 2012.
Is having retainer work or project better? Industry players provide their insights.
Chad Pearce was the CMO of Microsoft APAC for over two years, and brings over 15 years of marketing experience to Zendesk.
"Authenticity is good but there is no room for negativity or prejudice even if you want to be authentic."
More than half of the advertisers interviewed plan to prioritise digital media in the second half of the year.
Earlier this year, Matahari Department Store named former Courts CEO Terry O’ Connor its new CEO, succeeding Richard Gibson.
Earlier this week, Disney uploaded a video welcoming fans home, featuring employees in masks preparing for the theme park's reopening.
"Transaction commerce will not be sufficient for consumers today. It is just the bare minimum for retailers or brands if they want to get online."
“In the simplest terms, personalisation is about giving people more of what they want, but also giving them less of what they don’t want."
"There’s no 'miracle cure' that will help all brands to achieve all things. So, just like a doctor, marketers need to spend time diagnosing their issues before looking for a medicine."
“Adaption: it is and always will be the catch cry of successful companies.”
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