In The Spotlight
Known as ALVA holding group, the new digital group consists of Olrange, Olround, Froyo Story, and Maleo.
With the new role, Lee's biggest ambition is to evangelise and elevate the level of creative effectiveness in Asia. "That's my single biggest goal that I already started in 2020 and continue to do until this day," he said.
The campaign will span regionally over the next few months across print, digital, social and out of home placements to spark awareness and connections.
Group CEO Daniel Posavac told MARKETING-INTERACTIVE that it wanted to secure a long term partner that could enable the continued growth and development of Bonsey Jaden.
He was previously with Ogilvy before leaving in 2019 and starting up his own agency named e late last year.
It is understood that both agencies will also continue to operate in each market while WPP seeks efficiencies in line with its strategic goals.
Seow told MARKETING-INTERACTIVE that he plans to utilise marketing as a discovery mechanism to create customers and creating programmes, tools, solutions to unlock value for both new and existing customers.
“Through our SheHacks programme, we aim to provide mentorship and training to Indonesian women, helping them develop digital solutions to address some of the real problems they face.”
"When starting our data journeys, it is best to start small. Focus on time to value."
Are you ready to take on the new world?
"Mature brands in Southeast Asia, who have witnessed the potential of affiliate marketing, are scaling their affiliate marketing programmes by tapping on technology to automate the entire process."
Upcoming Events
- 01 December 2021 - 03 December 2021
- 9am - 5.30pm (GMT +8)
- Virtual
- 17 December 2021 - 17 December 2021
- Entry Submission Deadline: 3 Dec 2021
- 17 December 2021 - 17 December 2021
- Entry Submission Deadline: 8 October 2021
- 08 November 2021 - 26 November 2021
- 9am - 2.00pm(GMT +8)
- Virtual
- 15 October 2021 - 30 November 2021
- Entry Submission Deadline: 30 August 2021
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