Asia's leading source of advertising, marketing & media news.
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Media
Google podcasts shuts while YouTube axes Premium Lite subscription plan
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News
Booking.com picks global star to front new campaign
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Analysis
Why 45% of brands use AI in their marketing strategiesÂ
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News
Foodpanda confirms APAC layoffs amid talks of partial Asia business sale
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News
Carousell opens new regional HQ in SG as it advances capabilities
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Spotify introduces personalised listening session Jam globally
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What would a better future in the OTT space look like?
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Indonesian govt gives TikTok a week to spin TikTok shop into separate app
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Pepsi partners footballer Son Heung-Min for EA SPORTS campaign
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Louis Vuitton launches Discord server with exclusive content for NFT holders
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Are Gen X the forgotten generation when it comes to influencer marketing?
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YouTube unveils new set of AI-powered tools for creators
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LEGO gets families to reprioritise play with Tan France, Bindi Irwin and Stephanie Beatriz
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Geox taps Oscar-winning actress Penélope Cruz as first global brand ambassador
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How to use rebranding as a tool for business transformation
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How Banyan Tree used strategic campaigns to keep its brand top of mind despite the pandemic
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Cracking the code: How social media research helps craft effective content strategy
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Harnessing ChatGPT's potential: revolutionising PR and crisis communications with AI
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#ExplainIt: HK adland creatives on the recent 'Happy Hong Kong' campaign
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#ExplainIt: HK marketers on how the industry can lure back top talent
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#ExplainIt: Ramadan campaign tricks to stand out from the sea of ads in Indonesia
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#ExplainIt: Malaysian agency leaders on the changes they want in motion this IWD