In The Spotlight
Telkomsel's new logo features a batik-inspired font done by Bandung-based Degarism Studio. Its new theme song also features Indonesian instruments such as the angklung and gamelan.
Through this campaign, the brand wants to bring to light the inner struggles that go unnoticed among women experiencing imposter syndrome, said P&G eCommerce senior director Alexandra Vogler.
"Cristiano says #drinkwater, we say seven is the best number in the world!" the brand said in a tweet.
Euro 2020 sponsors Coca-Cola and Heineken made headlines recently when footballers Cristiano Ronaldo and Paul Pogba removed their bottles during separate press conferences.
Ching was previously head of marketing for the Group in Indonesia and began his career with BMW Malaysia in 2005 as a product manager.
Iris Chang previously took on the role of regional head, marketing strategy (GrabFood and GrabMart) and social impact in 2019.
Unilever's latest "Act 2 Unstereotype" initiative seeks to make changes to the entire marketing process, as well as provoke and integrate more diverse and inclusive thinking across every brand.
The key to growth, scale and profit in an over saturated mobile app industry is building a solid user acquisition strategy.
It is imperative that brand marketers know how to navigate in an evolving mobile attribution landscape, and find the right mobile attribution partner to better seize opportunities in today’s mobile-first, and sometimes, mobile-only, era.
“While [platforms] need to be sophisticated to a certain extent, it is also crucial for brands to be fast and to integrate very simple areas together."
While AI has driven spam filtering and fraud prevention solutions for a while, we’re now seeing it increasingly used in content selection, engagement prediction, and journey mapping.
Upcoming Events
- 28 June 2021 - 28 June 2021
- Entry Submission Date: 18 June 2021
- 16 September 2021 - 16 September 2021
- Entry Submission Deadline: 16 July 2021
- 27 August 2021 - 27 August 2021
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