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Asia's leading source of advertising, marketing & media news.
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Analysis
How Decathlon and KitKat's global outage reactive campaign hit the mark so perfectly
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News
Louis Vuitton picks Blackpink's Lisa as new ambassador
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News
TikToker Nara Smith whips up a bag from scratch in quirky Marc Jacobs ad
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News
You can now play and engage with the Paris 2024 Olympic and Paralympic games on Roblox
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Media
Trump lends support to TikTok amid potential US ban
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Dua Lipa writes, co-directs and stars in wildly imaginative new Porsche ad
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Weekly roundup: Nike's controversial ad, Google backtracks on cookies and more
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Study: SEA makes up 55% of global in-app promos on mobile games
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adidas' brand sentiments plummet after dropping model Bella Hadid for Palestinian support
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How visual communication and AI is changing how we work
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AIA's CMO on how to redefine health and inspire a healthier Asia
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AirAsia's Rudy Khaw on big ideas: 'I'm all about gut feel, which could make me a little bit traditional'
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5 ways to use a brand commissioned survey to support earned media programmes
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