HK sets to welcome mid-sized live music venue this fall

Following the launch of Kai Tak Stadium, which can host 50,000 spectators, Hong Kong is set to welcome a mid-sized 1,500-capacity live music venue in Whampoa this fall.

Named in homage to the sea and its maritime history, TIDES is located on the first floor of the iconic, ship-shaped Whampoa complex and was designed entirely in-house by Live Nation.

The new venue is built to meet the demands of modern touring, elevating fan experiences, and supporting the growth of local and international talent across Asia, said a spokesperson from Live Nation in conversation with MARKETING-INTERACTIVE.

This comes as fan demand for live entertainment continues to be strong and the infrastructure to support this growth hasn't kept up in many regions, added the spokesperson. “Therefore, Live Nation aims to solve this gap in high-growth markets across Asia, Western Europe, and Latin America, where artists are eager to play but the right spaces are lacking.”

According to Live Nation, TIDES is Hong Kong’s only mid-sized venue with fully integrated production capabilities and touring-grade infrastructure, featuring built-in sound, lighting, flexible staging for efficient, plug-and-play operation as well as state-of-the-art artist support areas and a lounge for pre- and post-show gatherings.

With an efficient setup that enables high event turnover, TIDES is projected to host up to 250 event days annually. Open to all event organisers seeking a modern, mid-sized venue, TIDES welcomes not only concerts but also brand activations, corporate functions, and mid-scale productions, offering a versatile platform for promoters and sponsors to connect with diverse audiences year-round.

The opening of TIDES is a significant development that aligns perfectly with the Hong Kong government's tourism strategy, said the spokesperson. “By addressing a gap in the city's live music scene, TIDES can attract a new segment of international artists and audiences, offering a space for performers who are too large for small clubs but not big enough for stadiums.”

“This diversification of entertainment options aligns with the vision outlined in the ‘Development Blueprint for Hong Kong's Tourism Industry 2.0’ and contributes to the larger ecosystem,” added the spokesperson.

Leveraging its extensive network of international and local talent, Live Nation can ensure a continuous stream of concerts and performances, repositioning Hong Kong as a vibrant entertainment hub, a crucial factor in attracting both international and mainland visitors who are increasingly seeking unique cultural experiences, said the spokesperson.

This continuous flow of events also contributes to and further strengthens Hong Kong’s tourism advantages, creating new tourism resources that can inject momentum and freshness into the city.

Stephanie Bax, president of venue development Asia at Live Nation, said: “TIDES gives international and local promoters and artists a much-needed alternative. The design prioritises efficient setup, making it seamless for acts to include Hong Kong in their tour plans. With integrated production and a layout built for audience connection, the venue offers both international and local artists a professional platform to grow their fan base.

Lisa Hui Ping-Sum, chairlady of the Hong Kong Performing Industry Association, said: “A thriving performing industry is at the heart of what makes Hong Kong such a dynamic and inspiring place to live. The launch of TIDES can help nurture local talent and enhance the performance scene in Hong Kong."

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