Region:Singapore

PR Asia 2025 Singapore

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Singapore Airlines taps OpenAI to reimagine travel with AI-first customer journey

OpenAI will supercharge the airline's AI assistant and streamline ops.
- 25 April 2025
- • A'bidah Zaid Shirbeeni
Subway SG rolls out scent-sational OOH campaign

Smell it. Crave it. Grab it.
- 24 April 2025
- • A'bidah Zaid Shirbeeni
IKEA SG dishes out 'tariff-free China' in cheeky social post

Now this is a price we can get behind.
- 24 April 2025
- • Dhanya Vimalan

Marketing Excellence Awards 2025 Singapore

BreadTalk picks brand refresh partner amid 25th anniversary push

The move comes as the iconic bakery brand prepares for its next chapter of international expansion across Southeast Asia, China, the Middle East and beyond.
- 23 April 2025
- • A'bidah Zaid Shirbeeni
$Coffee Meets Bagel CMO Delbert Ty exits, goes fractional$
Coffee Meets Bagel CMO Delbert Ty exits, goes fractional

Before joining Coffee Meets Bagel, Ty made his mark at Circles.Life as its head of marketing.
- 23 April 2025
- • A'bidah Zaid Shirbeeni
Testicular Cancer Society uses AI to turn phallic shapes into early cancer checks

The tool aims to turn censorship into creativity, and instinct into action.
- 23 April 2025
- • Dhanya Vimalan
Report: B2B marketers still struggle to reach the right audiences, but AI may help

A new report finds that two-thirds of B2B marketers in APAC can’t identify or reach their core audiences.
- 23 April 2025
- • A'bidah Zaid Shirbeeni
AirAsia MOVE inks STB deal to personalise trips to Singapore

The collaboration focuses on key Southeast Asian markets, Malaysia and Thailand.
- 22 April 2025
- • Lee Shin Yiing
Watsons and ClimatePartner join forces to fight against climate change

For every purchase of selected Watsons Sustainable Choice products, the brand aims to offset over 4,000 tons of carbon dioxide emissions.
- 22 April 2025
- • Karen Wong

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