Asia's leading source of advertising, marketing & media news.
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Analysis
PR has mastered getting seen, but is it any closer to being understood?
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News
What happens when a supplement brand becomes a community?
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News
Secret Recipe rides the WFH wave with 'SR GO!' campaign
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Opinions
Patchi Malaysia doubles down on luxury, and opens the door to lifestyle
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News
Samsung turns 'The Devil Wears Prada 2' into real-life runway moment
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Henkel concludes global creative and production pitch
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Did you spot Pizza Hut Malaysia's 16-hour dough countdown?
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Wise says your commute is smart, so your FX should be too
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Birkenstock steps into beauty, one shade at a time
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Can festivals drive banking loyalty? HLB backs AsiaTop 2026
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In Conversation: Are we forgetting what makes marketing work?
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APAC trust gap hits record high as income disparity doubles
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MINISO ramps up LAND and FRIENDS expansion across Asia
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Gatorade benches the ad shoot and lets Son Heung-min do the sweating
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AEON’s ‘Cerita Raya’ brings stories of togetherness to life through retail, music and community
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30 years, 30 secrets, SG$30,000 – and still hungry to make a difference
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Digital Symphony lands six property wins, rolls out AI tools to boost lead performance
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Beyond kick off: How travel intent will build before, during, and after the World Cup
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In Conversation: Are we forgetting what makes marketing work?
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Gen Z Perspectives: Sameer Gupta exits DBS, Claude Design & Content360 SG
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Agency agenda: VaynerMedia's Marcus Krzastek on AI, media, and creative convergence
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Gen Z perspectives: Nespresso SG marketing head departs, Philips' rice cooker typo & a Nigerian prince
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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