In The Spotlight
Only 18% say they plan to enter a new market using existing products, while 7% intend to enter a new market with the introduction of new products.
A dedicated range of NBA team and league-branded base layers, accessories and footwear will be sold globally, including Singapore, Hong Kong, Malaysia, Indonesia, Thailand, Australia and the Philippines.
"Lim's track record speaks for itself. He brings a fresh perspective and few people know the market here as well as he does," CCO Graham Drew told A+M.
With the right ingenuity, corporations can still uplift communities even during this pandemic. It is not only the socially responsible thing to do, but also a sound business decision as well.
The ideal GrabAds Grabber should show resilience in their body of work which will undoubtedly help them as they adjust to life at GrabAds where changes happen swiftly.
The integrated media firm’s commerce and digital platforms experienced a surge in traffic as more Malaysians went online.
“No two brands have (nor should have) the same creative vision and values. Music creates the strongest semiotics for a brand, so brand managers must be consistent with genres and artists.”