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It also previously worked with the Jordan Brand and Ralph Lauren for digital collections.
After eight years, the account has shifted from BBDO.
Several netizens said they will boycott the brand while others said the commercial is "one-sided".
"This is a long-term, billion dollar strategic investment by Facebook that could pay off significantly, as the social media giant focuses on CRM-driven customer experience management solutions."
The Tealive 3.0 concept stores, which feature more yellow tones to accentuate the brand's primary purple tone, contain a dedicated bakery corner and a self-order standee at the entrances.
At the same time, iMedia also signed an exclusive representation agreement with Malay language news portal Illuminasi to take over its ad sales.
This effort and focus can go a long way in building solid relationships with your highest valued account prospects.
“Despite the fact that music is an emotional trigger and a creator of memories, brands too often are playing it safe. The biggest problem is that music is frequently an afterthought and not a fundamental part of the creative process within marketing.”
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