"You can no longer analyse your customers after the campaign is over. We don’t have the luxury of time to do that. It is either we are in it or we are out."

Lazada Malaysia’s 12.12 Grand Year End Sale in 2019 showcased the convergence of offline and online commerce, as retailers and businesses seamlessly integrated their customer experience through a “bricks and clicks” approach.

Is the pandemic really changing what agencies offer? In times of survival, clients tend to reach out to agencies with proven fundamentals. Sambal Lab's partner Jodh Dheensay shares his thoughts.

Three observations for brands looking to connect with consumers this Ramadan.

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