In The Spotlight
She returned to the agency in 2019 after more than a year with Fave as its GM, marketing and business development. Chen-Head also previously led the marketing teams at ZALORA Malaysia, AirAsia X and Celcom.
From TV and radio to OOH and influencer marketing, Disney's spokesperson told A+M that its 360 through-the-line campaign had "the highest weight of activity targeting one week pre-launch".
Through this campaign, the brand wants to bring to light the inner struggles that go unnoticed among women experiencing imposter syndrome, said P&G eCommerce senior director Alexandra Vogler.
"Cristiano says #drinkwater, we say seven is the best number in the world!" the brand said in a tweet.
MARKETING-INTERACTIVE understands that a decision has not yet been made regarding the participation of incumbent Zenith at the time of writing.
Euro 2020 sponsors Coca-Cola and Heineken made headlines recently when footballers Cristiano Ronaldo and Paul Pogba removed their bottles during separate press conferences.
Wong told A+M that it has always been his passion to step into the blockchain and fintech space. With the hotel and tourism industry impacted badly by the pandemic, he felt it was a good time to pursue his next career goals.
"You can no longer analyse your customers after the campaign is over. We don’t have the luxury of time to do that. It is either we are in it or we are out."
Lazada Malaysia’s 12.12 Grand Year End Sale in 2019 showcased the convergence of offline and online commerce, as retailers and businesses seamlessly integrated their customer experience through a “bricks and clicks” approach.
Is the pandemic really changing what agencies offer? In times of survival, clients tend to reach out to agencies with proven fundamentals. Sambal Lab's partner Jodh Dheensay shares his thoughts.
Three observations for brands looking to connect with consumers this Ramadan.
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