In The Spotlight
With the new role, Lee's biggest ambition is to evangelise and elevate the level of creative effectiveness in Asia. "That's my single biggest goal that I already started in 2020 and continue to do until this day," he said.
CONNECTme NOW is Malaysia’s premier prepaid WiFi satellite broadband service and Trapper will be responsible for brand and creative services and PR management, among others.
Group CEO Daniel Posavac told MARKETING-INTERACTIVE that it wanted to secure a long term partner that could enable the continued growth and development of Bonsey Jaden.
He was previously with Ogilvy before leaving in 2019 and starting up his own agency named e late last year.
Together with the MARKies awards, the night celebrated the most effective, innovative and creative marketing campaigns, judged solely by an esteemed panel of senior, client-side marketers.
It is understood that both agencies will also continue to operate in each market while WPP seeks efficiencies in line with its strategic goals.
Aware of the popularity of the series among the public, Netflix Korea has built a playground with a similar concept at Itaewon Station.
Three key insights show how brands can leverage various touch-points to influence shoppers across the purchase journey.
"When starting our data journeys, it is best to start small. Focus on time to value."
Diversifying ad resources into alternative ad networks with unique reach and solutions is key towards the expansion of user portfolios.
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Upcoming Events
- 01 December 2021 - 03 December 2021
- 9am - 5.30pm (GMT +8)
- Virtual
- 17 December 2021 - 17 December 2021
- Entry Submission Deadline: 3 Dec 2021
- 17 December 2021 - 17 December 2021
- Entry Submission Deadline: 8 October 2021
- 08 November 2021 - 26 November 2021
- 9am - 2.00pm(GMT +8)
- Virtual
- 15 November 2021 - 30 November 2021
- Entry Submission Deadline: 17 September 2021
- 15 October 2021 - 30 November 2021
- Entry Submission Deadline: 30 August 2021
- 07 September 2021 - 30 September 2021
- Winners Announced : 3 Sep 2021
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