Region:Singapore

Shopify Whitepaper 2023

Staff Writer

Writer

articles

Analysis

Study: 12% of SHEIN customers would prefer to buy from Forever 21 amidst partnership

Less than half of SHEIN customers also said that they prefer eco-friendly brands.
- 03 October 2023
- • Marcus Venu Das
Partner Insights

Three brands acing the ad equity game on retail media

Ad equity isn't a concept foreign to marketers. At the heart of it, ad equity is a way to measure the value of an ad platform in the eye of the consumer.
- 03 October 2023
- • Staff Writer
Partner Insights

Ad equity: Why it matters as retail media growth sweeps across SEA

“We know that strong brands are more resilient to inflation, for example. So use the platforms for building your brand – there are many formats and channels to do it.”
- 03 October 2023
- • Staff Writer

PR Asia 2023 Singapore

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