Asia's leading source of advertising, marketing & media news.
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Agencies
Sarah O’Leary returns to Initiative as Melbourne MD
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Media
News Australia agency Suddenly launches retail media division
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Media
The West Australian leans into WA identity in new brand campaign
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Partner Insights
AI is now editor-in-chief of the internet and brands must learn how to pitch it
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News
Most under-16s still accessing banned social platforms
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Vinyl snaps up Pedestrian as Nine exits youth media brand
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7-Eleven launches in-house agency with self-aware coffee push
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‘We want to make it an Australian brand’: BYD eyes local status after 155% sales surge
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Coca-Cola launches global media review
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Hello wins 4 Pines creative account, brewery turns Manly stadium into ‘Foz Pines Park’
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SBS goes big on workday World Cup push as on demand takes centre stage
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IKEA marketing chief Kirsten Hasler takes CMO role for Unilever Australia
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Advertising is coming to Stan as Nine opens new streaming revenue line
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CommBank appoints Howatson+Company as creative agency, ending 14-year M+C Saatchi run
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From campaigns to operating systems: the next agency shift
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Bing reaches one billion users – signalling a new phase for search and decision-making
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How can advertisers capture attention when work and life blur together?
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Beyond kick off: How travel intent will build before, during, and after the World Cup
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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