"Although targeted brands cannot prevent competitors from bidding on their brand term, the least they should do is to protect their search ad position with their own ads."

"I'm livin' it has reopened the doors for us to think about our relationship with the community besides business operations. We hope the conveyed passion and emotion ignite a positive spark in each of us."

The individual will be responsible for strengthening the brand's image, personality and voice to build relevance and equity among target consumer audiences.