The Hub will also work closely with its media buying agency, M&C Saatchi Performance, to offer integrated services to marketers who are looking for end-to-end services in the digital realm.

The campaign targets working adults feeling the burnout from work-from-home arrangements and never-ending video conference calls as the “new normal” meetings.

When marketers cannot accurately measure, or hold vendors accountable, they will not pay the premiums they have historically paid. There will also be implications on audience buying and retargeting efficiencies. How can publishers then earn their share of ad revenue?