In The Spotlight
This follows ADK Connect Singpore's rebranding efforts earlier last year in July.
Entropia, C27, Lemonade, and Sashimi Social were vying for the account.
The campaign was first launched last year and offered US$3.5 million in free, personalised ads for approximately 6,000 local businesses in 28 cities across eight countries.
WhatsApp ran ads in at least 10 English and Hindi newspapers, stressing that its respect for consumers’ privacy “is coded into [its] DNA”, Reuters reported.
Expect a cheesier version of Coachella.
The 2021 Edelman Trust Barometer revealed that people don’t know where or who to turn to for reliable information.
The initiative comes as Klook recognises that customers highly value honest and trusted reviews when it comes to staycations.
Upcoming Events
- 23 March 2021 - 24 March 2021
- 9am (GMT +8)
- Singapore
- 22 January 2021 - 22 January 2021
- Date: 22 Jan 2021
- 13 May 2021 - 13 May 2021
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- Hong Kong
- 11 March 2021 - 11 March 2021
- Hong Kong
- Hong Kong
- 06 April 2021 - 08 April 2021
- 9am (GMT +8)
- Virtual
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