In The Spotlight
Twitter MD, Southeast Asia Arvinder Gujral told A+M that to cut through the online clutter, brands "have to stop being lazy and think of social media as homogenous".
Marketers in Indonesia will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels.
He is tasked to lead and build 99.co Indonesia, including 99.co.id and rumah123.com, to become the best partner and provide solutions for consumer, property developer, property agents, banks, and other stakeholders.
Marlot van der Stoel on gender equality and female leaders that inspire her.
Sunshine Farzan on gender equality practices, opportunities and problems in Hong Kong, and her advice to companies hoping to adopt a diverse hiring strategy.
The stickers will be made available on website GIPHY, Instagram and personal messaging apps such as Telegram and WhatsApp.
"Anti-stereotyping isn't about being 'woke'; it's about being more authentic and real, which consumers are already demanding from their brand relationships."
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