Asia's leading source of advertising, marketing & media news.
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Agencies
Cheuk Chiang steps up as global CEO of Bastion as agency sharpens growth focus
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Agencies
Simon Lesch takes on AI and transformation role at Archetype
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Agencies
Grey names new managing director for Japan
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Analysis
You'll never scroll alone: How Liverpool's social strategy is ruling the internet
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News
Coca-Cola enters a galaxy far away with Star Wars-themed AR campaign and collectible cans
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How Standard Chartered ditches the numbers to tell real stories of wealth
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Netflix turns Asia into Squid Game’s arena with regional activations
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Gen Z perspectives: Emily Poon exits Ogilvy and the hype around HYROX
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Absolut Vodka drops art you can drink in Keith Haring collab
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These are the Marketing Events Awards 2025 finalists
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Tech in Asia shuts Indonesian site, lays off 18% of staff amid strategic pivot
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NASA partners Netflix to bring space exploration to a global streaming audience
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Nike unveils horror-themed brand identity to reshape football’s future
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Urban Decay taps M3GAN in killer campaign ahead of sequel release
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Marketing success doesn’t always equal business growth - here’s how to change that
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The evolution of storytelling in the digital age: a marketer’s opportunity
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The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
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Yahoo’s Blueprint for performance marketing
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Gen Z perspectives: Emily Poon exits Ogilvy and the hype around HYROX
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Gen Z perspectives: GOODSTUPH's pride keychains, HPB's anti-vape ad & luxury pop-ups
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Gen Z perspectives: Jetstar Asia's closure & a special message from Hashtag Awards 2025
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Gen Z perspectives: WPP CEO exits & UNIQLO's keychain kerfuffle
