In The Spotlight
Instagram remained the top platform for influencer campaigns, but Twitter and YouTube saw an increase as well.
We hear from big local brands such as StarHub and UOB on their views.
"Every plane is a theatre. For me, it is a retail space because all planes are there to be advertised on and create touchpoints."
The film features dancers from the Singapore Dance Theatre performing across prominent landmarks in Singapore, to music by the Singapore Symphony Orchestra and is supported by National Art Council.
The campaign was positioned to appeal to Malaysians by touching on four key considerations: food, the spirit of togetherness, doing good and reducing food/plastic waste.
Under the Parliamentary Elections Act, the conduct of any election activity requires prior written authority signed by a candidate or his election agent.
A sweet rendition by MCI that has got us hooked.
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