To promote the new series, Gong Cha will be holding an online contest, getting its consumers to post and share a picture of their Bubble Tea Float on Instagram from November to December.

The spot features the real-life story of renowned magician Vikneswaran Allagu chose the route of a durian seller to provide for his family.

From nostalgia marketing and protecting your brand from memetic media to conversational marketing, here's how you can prepare your brand in the social media space.