Seow told MARKETING-INTERACTIVE that he plans to utilise marketing as a discovery mechanism to create customers and creating programmes, tools, solutions to unlock value for both new and existing customers.

Prior to joining Zendesk, Camoens was managing director for Asia at Hume Brophy, and senior VP of Southeast Asia at WE Communications.

Branded and personalised playlists with catchy songs can help draw Millennials and Gen Zs who are increasingly turning to audio as a form of stress relief.