In The Spotlight
The appointment concludes the pitch that began earlier this year which saw 12 agencies eyeing the account.
The new brands added to the Made With Passion initiative include Mr Bean, Kim Choo Kueh Chang, and Scanteak, and will be marketed through online, OOH and influencer activations.
If users see an ad for a product they are interested in but do not recognise the brand, they can learn more about the brands on the new advertiser pages before vising their site or making a purchase.
Director Kelvin Tan told MARKETING-INTERACTIVE that Speech Academy's promoters have dressed up as clowns in the past, but this time, things were "blown out of proportion" as a result of fake news.
"We believe that real-world conversions, such as sales and app installs, are higher than what is being reported for many advertisers," the tech giant said.
In the last ad for Spectre, James Bond was in a high speed boat chase. This time, he takes a minute to just chill out.
Based out of Hong Kong, she also has had extensive experience working in American Express for more than 12 years.
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