"YouTube Kids is a safer, standalone streaming video service for kids, with a suite of parental controls to tailor a localised content experience so that it’s right for each household."

U Mobile told A+M it has four agencies in mind currently for the creative pitch.

"One way to show social media networks that we're not okay (in every sense) is for users to delete their accounts. A faster and more effective way would be for brands to stop spending money with them."