Asia's leading source of advertising, marketing & media news.
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Analysis
Cute, cuddly, calculated: How plushies are helping brands stay relevant
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News
Study: 101 on UGC and how to maximise returns
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Media
Philippine Daily Inquirer consolidates operations under sister company
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Agencies
Attivo Group hires Anthony Gregorio as executive chairman for ANZ amid expansion plans
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News
Heineken taps Joe Jonas to ditch social media and pour into real connections
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Samsung dishes out AI fixes for Gen Z fails in new campaign
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Kraft Mac & Cheese serves up 14k gold noodle necklace for Mother’s Day
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Lacoste turns icons into fashion myths in latest global serve
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These are the Hashtag Asia Awards 2025 finalists
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From fame to fit: What brands need for the perfect ambassador
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GroupM reportedly to be rebranded into WPP Media
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Gong Cha brews up AI world to unveil mini pearls
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Marvel Studios ditches 'Thunderbolts' for 'The New Avengers' in bold post-release stunt
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Travel gets deadly stylish in American Tourister’s Squid Game tie-up
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The evolution of storytelling in the digital age: a marketer’s opportunity
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The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
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Yahoo’s Blueprint for performance marketing
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Mannings Double 11 campaign 2024: Harnessing AI for smarter marketing and personalised experiences
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3 fundamental questions every brand should ask before marketing to Gen Alpha
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JPMorganChase CEO on brand death: 'We torture our customers with things we think are great'
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
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Step into the future: How immersive entertainment is redefining the game
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