In The Spotlight
“This new capital further strengthens our leading position to take us from defense to offense, as domestic tourism becomes ubiquitous and international travel gradually returns."
CEO Vaishali Sarkar said its leadership team is now hugely diverse, and each leader represents skills and capabilities that help build a creative, data and technology power house.
The agency was chosen as its "actionable integrated media strategy leverages data-driven customer insights", which will propel more meaningful brand experiences.
Ong told A+M that the experience of helping brands thrive in a data-driven eCommerce world as fast-paced as Shanghai and Vietnam will be immensely useful back in Malaysia.
Content will be co-developed to profile local brands on KrisShop.com and highlight the vibrancy of Singapore’s retail scene.
The most popular sub-sectors for private equity investment last year were digital media, martech, data analytics, and digital agencies, representing 55% of inward investment across over 200 deals.
The joint venture taps on PepsiCo's marketing and commercial capabilities to create and scale new snack and beverage options and Beyond Meat's technology in plant-based protein development.
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