In The Spotlight
Lim told A+M that the team wanted to diversify its offerings and not just be seen as individuals who are only good at creating YouTube videos, but are also adept at producing branded content and commercials.
The incumbent on the account is OMD.
Burger King is known to take potshots at rival brands but its latest Halloween campaign did not seem to go well with some netizens.
“Consumers will reward brands that want to make the world a better place, and expect brands to use their strengths to solve problems created by the pandemic."
The initiative comes at a time when there is a decline in book-reading habit.
Zeno will drive the overall communications direction and strategy for the brand to raise awareness across Malaysia, Indonesia and Singapore.
The partnership aims to benefit up to 5,000 driver and delivery partners, and 250 tertiary students by the end of 2021.
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