In The Spotlight
This comes fresh off a Series C US$40 million investment for Vpon as it plans to boost its presence in APAC.
The agency will oversee strategic media planning, integrated media buying and investment strategy for the group brand and marketing and all the business units.
They include VP, digital investments Hew Wee Choong; VP, fintech and Islamic digital economy Norhizam bin Abdul Kadir; and COO Ng Wan Peng.
Mohan, who is CEO of Havas Southeast Asia, India and North Asia, told MARKETING-INTERACTIVE that Havas gave him "a phenomenal opportunity to behave as an entrepreneur".
Even after the campaign, JobsDB rolled out UGC highlights on its official profile to further engage audiences.
Only 18% say they plan to enter a new market using existing products, while 7% intend to enter a new market with the introduction of new products.
The film is said to be part of Singtel’s on-going branded story-telling strategy, centred around short films that allow the group to articulate its brand values of family, community, diversity and inclusivity.
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