StanChart HK and dentsu HK shine bright at DigiZ Awards HK 2025

Standard Chartered Bank (Hong Kong) and dentsu Hong Kong have won big at the DigiZ Awards Hong Kong 2025, being crowned Best of Show – Brand and Best of Show – Agency, respectively.

Designed to laud and recognise the brightest luminaries in the digital marketing sphere, the sixth edition of the awards saw plenty of excited industry experts gather at the Hong Kong Ocean Park Marriott Hotel on 8 August to compete for recognition of their outstanding work. All entries were carefully evaluated by an independent panel of 24 senior marketers and brand-side professionals.

See the full list of winners here. 

See the full jury here. 

Standing out from the crowd and impressing the judges with innovative solutions and teamwork, Standard Chartered Bank (Hong Kong) took home a total of 15 trophies, including five golds, eight silvers, and two bronzes. 

A number of its campaigns won the judges' hearts, including the "'Interest-ing moments' digital deposits" campaign and the "Standard Chartered in times of need" campaign done with Hungry Digital and dentsu Hong Kong; the "Standard Chartered credit card acquisition" campaign done with dentsu Hong Kong and Teads; and the "More than a payroll account" campaign with Leo Burnett Hong Kong and dentsu Hong Kong.

Among these, the "Standard Chartered in times of need" campaign stands out for its innovative approach and impact. Launched on 15 June 2025, the ongoing campaign targets young adults aged between 18 and 35, debt-conscious individuals, and tech-savvy credit card users. The campaign conveyed that, in times of need, Standard Chartered is what customers need by offering a unified, tech-powered ecosystem that seamlessly integrates personal loans and credit card loans into one futuristic financial suite.

The campaign included tailored videos for different sales funnel stages, featuring engaging hooks and messages to combat loan misconceptions. By providing long, medium, and short versions, the campaign ensured its message resonated, regardless of viewers' time constraints.

To elevate personalisation to prediction, the campaign adopted 1PD Data Pool Analytics to analyse customer data with a real-time interaction management (RTIM) decision engine, predicting the "next best action”. It also leveraged Adobe MarTech Stacks for channel prediction, delivering personalised messages across various platforms. The output includes an AI Plug-in and Conversion API, connecting first-party data for enhanced targeting and optimisation.

Furthermore, the campaign has implemented results-driven personalisation, where tailored ads resonate emotionally and practically with individual needs, driving higher engagement. Accurate targeting and personalised retargeting boost lead quality, enhance conversions, and maximise returns.

By merging cutting-edge AI, deep data insights, and seamless MarTech integration, the campaign is transforming the personal loan journey into a futuristic, empowering, and customer-centric experience. With its collaboration and effective strategies, Standard Chartered Bank (Hong Kong) also took home the gold award for Best MarTech Team.

On the other hand, dentsu Hong Kong won the prestigious Best of Show – Agency award. The agency took home 17 trophies, five golds, eight silvers, and four bronzes for its campaigns for Standard Chartered Bank (Hong Kong) and the "We brew data – Asahi Dry Crystal launch campaign" for Asahi.

Done in collaboration with The Trade Desk, the campaign targeted young drinkers with active lifestyles who were seeking a healthier beer choice. It aimed to build meaningful awareness for its new product called “Asahi Dry Crystal” by increasing brand visibility.

To raise awareness, the campaign launched programmatic digital out-of-home (pDOOH) advertising in prominent locations and utilised network buys to achieve high reach. Digital displays and video banners featuring Japanese celebrity Kanna Hashimoto helped build mass awareness.

In the acceleration stage, the campaign targeted digital video banners appealing to users with active lifestyles, showcasing occasions to enjoy Dry Crystal and fostering consideration. These banners also facilitated offline-to-online attention, enabling the retargeting of pDOOH viewers with interactive banners to drive engagement. Additionally, the campaign leveraged Olympic inventory on over-the-top (OTT) and music platforms to enhance brand exposure.

The campaign then implemented a retargeting strategy that targeted audiences who showed interest in the product through banner clicks, video views, and audio listens, directing them to landing pages on eCommerce platforms, including HKTVmall and Pandamart.

Additionally, the campaign deployed two distinct TV commercials (TVCs) on social media: a celebrity-endorsed ad at launch and an occasion-focused ad for retargeting audiences engaged via YouTube and Meta platforms. 

This year's competition was notably intense, attracting more than 290 submissions across 36 categories. A total of 113 trophies were awarded, honouring the leading brands and agencies throughout the region.

We would also like to congratulate all the finalists for their outstanding achievements. The high quality of the entries has truly inspired us, and we believe this year's awards have set the stage for future innovation in the industry.

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