Interview with LEGO: How its app engages with HK’s kids
Candice Wong, digital marketing & e-commerce manager, Hong Kong & Taiwan, opens up to Marketing about the insights drawn from the ... » More
Top Stories
ZALORA restructures, moves part of Singapore marketing team to Malaysia
"We went through a restructuring exercise that affected some of our marketing team’s sub-departments in our Singapore office," sai... » More
Emirates appoints new VP for HK, Guangzhou and Taiwan
In his new role, Fernando Suárez de Góngora is responsible for leading Emirates’ sales and promotions efforts and will focus on st... » More
Top 10 marketing and PR stories in 2018 that got your attention
Here are the stories that got readers hooked and wanting more.... » More
Top and Latest articles
- MCMC shuts down Mad Labs following Nestlé QR codes fiasco
- Starbucks launches first virtual store on Alibaba’s e-commerce platforms in China
- Interview with LEGO: How its app engages with HK’s kids
- Poh Heng targets the younger generation with ‘Freestyle’ collaboration
- ZALORA restructures, moves part of Singapore marketing team to Malaysia
- Emirates appoints new VP for HK, Guangzhou and Taiwan
- Former Mindshare SG CEO and Facebook exec Nick Seckold heads to iProspect
- PETRONAS Dagangan names new COO
- Top 10 marketing and PR stories in 2018 that got your attention
- Tech in check: Lazada SG’s CMO Jason Huan
- D&G accused of racism in Chinese chopsticks ads
- Circles.Life pulls down ad featuring local star Eunice Olsen as she files police report
- McDonald’s MY jumps on Pokémon hype with new Happy Meal set
- Circles.Life admits to asking Crazy Rich Asians star Henry Golding out on a date
- GO-JEK names marketing lead in SG, picks BLKJ as creative agency
- Malaysia Airlines says fake ads online are ‘disrespectful’ to national airline
- D&G Shanghai fashion show on hold after netizen uproar over alleged racism
- Malaysia Airlines investigates travel blogger’s post claiming in-flight ‘bullying’
- Shopee taps K-pop group BLACKPINK as first-ever regional brand ambassador
- Wunderman Thompson merger: Why you shouldn’t panic yet
News
MCMC shuts down Mad Labs following Nestlé QR codes fiasco
Earlier this week, MCMC received a report from Nestlé Malaysia regarding the QR codes that appear on certain Nestlé products... » More
Starbucks launches first virtual store on Alibaba’s e-commerce platforms in China
Supported by technology from Alibaba Group, the store provides a unified, one-stop digital experience across the Starbucks app and mobi.. » More
Former Mindshare SG CEO and Facebook exec Nick Seckold heads to iProspect
He was most recently the regional director of marketing science, Asia Pacific, before which he managed Facebook’s marketing technology .. » More
PETRONAS Dagangan names new COO
He is currently the head of retail business and the appointment is effective 1 January 2019... » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
PR Awards Southeast Asia 2019 returns
24 award categories open for entry for PR Awards 2019 taking place 29 March 2019... » More
AXA marketer shares where the e-commerce market is headed
Innovation, data led strategies and excellent customer experience - that's where we should be headed towards. .. » More