5 China marketing trends for 2019
China still represents a big growth opportunity for all brands but brands need to be more measured and focus on fewer, higher qua... » More
Top Stories
TBWA\Asia president Ian Pearman exits agency
Based out of Singapore, he joined the agency nearly two years ago.... » More
Nestlé and Disney reportedly halt spend on YouTube following child video exposé
In response, YouTube took several actions over the last 48 hours, including disabling comments on tens of millions of videos that ... » More
YouGov: Buzz around GOJEK drops but customer score continues to grow
According to YouGov, while some measures have plateaued, one that has continued to increase is its current customer score. ... » More
Top and Latest articles
- Burberry apologises for featuring hoodie with noose design in fashion show
- 5 China marketing trends for 2019
- Facebook offers Android users iOS-like location control
- Mother joins hands with The Secret Little Agency to open Mother Shanghai
- 6 principles of inclusive marketing
- TBWA\Asia president Ian Pearman exits agency
- Nestlé and Disney reportedly halt spend on YouTube following child video exposé
- Berjaya Sompo Insurance appoints head of digital
- McDonald’s MY aims to foster reading culture with original book series
- Kimball employs comedy to show versatility of its sauces with ‘Kimball-leh’
- HK salary guide: What 2019’s marketing professionals should be paid
- Burger King pokes fun at McD’s for losing Big Mac trademark
- Jakim to fine companies RM5m for ‘misleading’ consumers with halal status
- SIA concludes global creative and media pitch
- Netizens defend Malaysia Airlines after use of alleged pork image draws criticism
- Sexist HSBC Valentine’s Day staff promotion draws negative attention
- Zara fashions new look with logo change
- Brands get cheeky creating memes out of GOJEK’s viral ‘hostage’ video
- Gucci pulls blackface ‘golliwog’ sweater after online outrage
- OOH ads outperform other traditional formats, new report finds
News
Burberry apologises for featuring hoodie with noose design in fashion show
The apology came in after the design was criticised on Instagram by Liz Kennedy - one of Burberry’s own models - which led to an online.. » More
Facebook offers Android users iOS-like location control
Facebook users on Android are now able to choose if they want Facebook to collect location information when they’re not using the app... » More
Mother joins hands with The Secret Little Agency to open Mother Shanghai
“We believe the time is now right for Mother to take its first step into China. We’ve met a generation of smart, creatively minded peop.. » More
6 principles of inclusive marketing
If a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy... » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
Throwback to the celebration of Marketing Excellence Awards Malaysia 2018
Relive the awards show recognising excellence across all marketing disciplines in Malaysia! #MEAMY2018.. » More
Don’t miss the star-studded highlights of Marketing Excellence Awards Singapore 2018!
Relive the excitement of the sixth edition of Marketing Magazine's Marketing Excellence Awards! .. » More