Five steps marketers can take to improve their marketing efforts and secure a positive ROI.

With this shift in consumer behaviour, Sephora also adapted to become more empathetic while interacting with consumers instead of being “super pushy” in its sales.

Customised design templates also allow creative individuals to create everything they need in a few clicks.

“Leaders have to stress the importance of self-development and not stick to the status quo of what has been done over the past decade."

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