Paints company AkzoNobel names Van Ngo brand lead in Vietnam
Ngo replaces Nguyen Cong Hai, former head of marketing, decorative paints, who left in May this year.... » More
Top Stories
AlipayHK and Reprise steal the spotlight at the HK Marketing Events Awards 2019
Held on Thursday night at the Hotel Icon in Tsim Sha Tsui, the awards recognise and honour the very best of Northeast Asia’s event... » More
Research: HK’s Generation Z prioritise travel experiences over accumulating possessions
59% of Hong Kong respondents said they would travel and see the world. Saving for a down payment on a property came second, at 51%... » More
Gamification: Why HK campaigns are hitting peak playtime
An increasing number of campaign descriptions have included claims of reaping the benefits from some form of gamification. But bey... » More
Top and Latest articles
- The Food Bank and BBH partner to shed light on food insecurity in SG
- Paints company AkzoNobel names Van Ngo brand lead in Vietnam
- POND’S launches AI-powered chatbot to offer ‘intuitive and fun’ skin diagnoses
- Virtual bank Infinium rebrands as Fusion Bank
- AlipayHK and Reprise steal the spotlight at the HK Marketing Events Awards 2019
- Rihanna’s Fenty Beauty expands Asian availability with concurrent launches
- Research: HK’s Generation Z prioritise travel experiences over accumulating possessions
- National Youth Council and Nanyang Polytechnic pick PR partners
- Gamification: Why HK campaigns are hitting peak playtime
- Publicis Groupe outlines integration plans post Epsilon acquisition
- Adobe and Software AG partner to enhance CX management
- Nando’s banter with McD’s: ‘We’re always up for fun but we never put others down’
- IPG Mediabrands and GroupM named in MACC forfeiture suit
- Honestbee’s VP of marketing Christina Lim exits
- Lazada Singapore CMO Jean Thomas to exit
- Durex gets witty with Korean ‘Song-Song’ couple divorce via Hokkien wordplay
- Throwback to the celebration of Marketing Excellence Awards Malaysia 2018
- Isentia provides statement on alleged copyright infringement in Thailand
- TM hunts for agency to manage big data and advanced analytics
- Samuel L. Jackson calls out Spider Man OOH promo plastered in SG train stations
News
The Food Bank and BBH partner to shed light on food insecurity in SG
Meanwhile, another group of BBH interns rolled out a campaign titled "Stop Observing Silently", focusing on the issue of casual sexism .. » More
POND’S launches AI-powered chatbot to offer ‘intuitive and fun’ skin diagnoses
Available on messaging apps, it aims to help consumers select the right product and regime to meet their particular skincare needs... » More
Virtual bank Infinium rebrands as Fusion Bank
The Chinese name of the bank, “Fu Rong”, has implied meanings of global connections and community empowerment, while the English Fusion.. » More
AlipayHK and Reprise steal the spotlight at the HK Marketing Events Awards 2019
Held on Thursday night at the Hotel Icon in Tsim Sha Tsui, the awards recognise and honour the very best of Northeast Asia’s event mark.. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
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Events
Tips and tricks to cracking the China market
Although foreign brands are attractive to Chinese consumers, it’s still very important to come up with a proper Chinese name... » More
Throwback to the celebration of Marketing Excellence Awards Malaysia 2018
Relive the awards show recognising excellence across all marketing disciplines in Malaysia! #MEAMY2018.. » More