Mastercard and HKTaxi offer first taxi ride rewards programme in HK
Passengers can now earn a 5% rebate until the end of this year. ... » More
Top Stories
‘It’s about recognising that you will never ever master digital,’ says this P&G marketer
It is only by putting themselves in the shoes of the customer can brands truly be ready for the digital revolution.... » More
Samsonite rejuvenates its brand image with new products, CX experience and marketing
Samsonite’s general manager of Hong Kong Thomas Lui talks about the “changes” of the brand – from products to the customer experie... » More
Toyota Malaysia picks The Clan for digital creative duties
The agency will be tasked with duties such as strategic development, conceptualisation, creative execution, content creation, web ... » More
Top and Latest articles
- Johnson & Johnson makes $2.1 billion offer to acquire Japan skincare firm Ci:z
- Mastercard and HKTaxi offer first taxi ride rewards programme in HK
- STB on the hunt for PR partner for Indonesia office
- ‘It’s about recognising that you will never ever master digital,’ says this P&G marketer
- Dairy Farm and NETS team up to roll out WeChat Pay in Singapore
- Vivo partners Taboola to bring personalised content experiences to customers
- Samsonite rejuvenates its brand image with new products, CX experience and marketing
- Emirates picks Publicis SG to handle Southeast Asia and China duties
- NTUC Fairprice inks exclusive ad agreement with Malaysia’s shopper360
- Toyota Malaysia picks The Clan for digital creative duties
- Internal audit shakes up POKKA’s management, puts marketing deal in limbo
- Former Haagen-Dazs marketing lead heads to Singtel
- Former CMO and comms head Jeannie Ong parts ways with StarHub after 17 years
- Kathleen Tan to step down as AirAsia China president
- Singapore Airlines narrows down global agency partner choices from 5 to 3
- Whole of government media tender worth SG$80m picks master media agency
- Tiffany & Co. partners Tiong Bahru Bakery to make Breakfast at Tiffany’s a reality
- CPF Board retirement ad on birthday gift top-up gets netizens talking
- Top 10 most discussed brands among Hong Kong millennials
- Singapore Airlines shortlists agencies for global integrated pitch
News
Johnson & Johnson makes $2.1 billion offer to acquire Japan skincare firm Ci:z
Johnson & Johnson will own some popular brands such Dr.Ci:Labo, Labo Labo and Genomer after the acquisition. .. » More
Vivo partners Taboola to bring personalised content experiences to customers
Taboola will be Vivo’s strategic content partner to integrate directly on Vivo’s swipe right experience. .. » More
Emirates picks Publicis SG to handle Southeast Asia and China duties
The scope of work includes delivery on all regional brand and local campaigns... » More
NTUC Fairprice inks exclusive ad agreement with Malaysia’s shopper360
To further expand shopper360’s presence in Singapore, the firm also aims to leverage its relationships with FMCG clients in Malaysia th.. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
Finalists unveiled for Marketing Excellence Awards 2018
Find out who stands a chance to walk away with the coveted Marketer of the Year title at Marketing Excellence Awards 2018... » More
AIA’s head of channel marketing shares her take on e-commerce excellence
What will this judge for Marketing's e-commerce awards be looking out for? Find out. .. » More