NTUC Income marketer Marcus Chew on boundaries and backlash
“If you’re doing branding without responsibility, your budget will be cut,” he says.... » More
Top Stories
Ill-defined and unclear: Are SIA’s premium economy seats coming across as a downgrade?
The premium economy is currently "ill-defined and not broadly understood" and the brand cannot afford to "muddy the waters" furthe... » More
Mobile commerce poised to overtake desktop shopping in Hong Kong
Hong Kong is one of the frontrunners among APAC in the global transition to mobile shopping, nearly half a decade ahead of the glo... » More
Beauty company Coty picks media agency in Asia for regional duties
Marketing understands that the agency will handle duties for Southeast Asia, Hong Kong, Taiwan and India. ... » More
Top and Latest articles
- PR Awards Southeast Asia 2019 returns
- AXA marketer shares where the e-commerce market is headed
- Former Prudential marketer Angela Hunter now country president at Chubb Life
- NTUC Income marketer Marcus Chew on boundaries and backlash
- The Trade Desk partners with China’s top three streaming video platforms
- Ill-defined and unclear: Are SIA’s premium economy seats coming across as a downgrade?
- ifc mall works with Santa school to celebrate Christmas
- Netflix available on IPTV set-top boxes for LG U+’s customers
- Mobile commerce poised to overtake desktop shopping in Hong Kong
- Beauty company Coty picks media agency in Asia for regional duties
- Singapore Airlines narrows down global agency partner choices from 5 to 3
- Singapore Police Force uses BTS song titles to warn about ticket scams
- Mic drop: TGV Cinemas’ witty FB apology for Korean band BTS’ movie cancellation
- POKKA ends endorsement deal with near decade-long ambassador Vivian Lai
- LTA fires back at IKEA for mocking stolen bus stop bench saga
- McDonald’s Hong Kong to offer Nicholas Tse’s menu, finally
- Brands have a field day mocking Grab’s SG$6 islandwide fare hiccup
- McDonald’s Hong Kong officially launches Nicholas Tse’s food
- Google lets go of 48 employees over 2 years, CEO assures staff of safe workplace
- Unilever picks creative partner to work on select brands in SG
News
Former Prudential marketer Angela Hunter now country president at Chubb Life
Hunter left Prudential in August, and was replaced by OCBC’s chief marketing officer Goh Theng Kiat... » More
The Trade Desk partners with China’s top three streaming video platforms
The global advertising technology company partners with Baidu Exchange Services(BAT), iQIYI, Tencent Social Ads, and Youku, to provide .. » More
ifc mall works with Santa school to celebrate Christmas
In collaboration with US-based Santa school Northern Lights Santa Academy, the Christmas installation features six interactive checkpoi.. » More
Netflix tests RM17 mobile-only plan in MY to understand consumer interest
This move follows Netflix's recent plans to attract more users in Asia, as it tests lower priced subscription plans. .. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
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Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
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Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
PR Awards Southeast Asia 2019 returns
24 award categories open for entry for PR Awards 2019 taking place 29 March 2019... » More
AXA marketer shares where the e-commerce market is headed
Innovation, data led strategies and excellent customer experience - that's where we should be headed towards. .. » More