Asia's leading source of advertising, marketing & media news.
-
News
Cathay Pacific celebrates the launch of global 'Cathay' brand with new campaign
-
Analysis
Why is only 5% of ad spend targeted at Gen X?
-
News
Sentosa Development Corporation's marketing director steps down after 5 years
-
Analysis
Why jumping on the 'Girl Math' trend might not be the marketing move for you
-
Agencies
IPG Mediabrands merges Kinesso, Matterkind and Reprise to form new unit
-
Transforming influencer marketing with revolutionary re-targeting technology
-
From data to action: Five ways analytics can enhance your digital marketing strategy
-
Striking the balance: Navigating pipelines and engagement in the shifting landscape of audience connection
-
New ways to tell old stories: National Museum of Singapore makes history trendy to nurture new generations of museum-goers
-
-
LEGO gets families to reprioritise play with Tan France, Bindi Irwin and Stephanie Beatriz
-
Tech firm The Trade Desk names new senior VP of South Asia
-
Grab ceases operations of investment products AutoInvest and Earn+ in SG
-
Geox taps Oscar-winning actress Penélope Cruz as first global brand ambassador
-
-
-
-
How to use rebranding as a tool for business transformation
-
How we can address healthcare’s trust gap with effective communication
-
How Banyan Tree used strategic campaigns to keep its brand top of mind despite the pandemic
-
Cracking the code: How social media research helps craft effective content strategy
-