“We turned to Facebook and Instagram because of the ease of use. Most of our community members have Facebook and Instagram accounts and replying to their queries via these platforms was easy for us."

Cost generally comes in as the top barrier, with many SMBs in Singapore saying they found it too expensive to digitalise due to high implementation cost.

Why and how brands should adapt to customers’ behaviours in an eCommerce landscape.

A content management system is still a very important one, and a core component of the digital experience platform.

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