“The notifications just kept coming and the teams were more than happy to come back to the office to pack the goods and disseminate to consumers in a timely manner."

Not one to shy away from training and upskilling SMBs is creative and media agency VaynerMedia. 

“We turned to Facebook and Instagram because of the ease of use. Most of our community members have Facebook and Instagram accounts and replying to their queries via these platforms was easy for us."

Cost generally comes in as the top barrier, with many SMBs in Singapore saying they found it too expensive to digitalise due to high implementation cost.

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