Media Prima once again smashes competition at Spark Awards 2018
Through its collaborations with brands such as Coca-Cola Malaysia, McDonald’s and Samsung, Media Prima wowed the judges comprising... » More
Top Stories
Olay launches new campaign for Chinese Valentine’s Day
For this year's Chinese Valentine’s Day, Olay has created a campaign to deliver the message “once you are fearless of age, you can... » More
Can MCCY’s new chatbot for Hungry Ghost Festival ‘Woo’ in consumers?
Chatbots can allow government agencies to collect user behaviour data. But to be successful, they need to have a unique and refres... » More
DBS Hong Kong offers free ferry rides tomorrow
DBS Hong Kong's rebrand campaign “Live more, Bank less” is underway and as part of its campaign, the bank is offering the public f... » More
Top and Latest articles
- Media Prima once again smashes competition at Spark Awards 2018
- Olay launches new campaign for Chinese Valentine’s Day
- Can MCCY’s new chatbot for Hungry Ghost Festival ‘Woo’ in consumers?
- DBS Hong Kong offers free ferry rides tomorrow
- Data2Decisions expands its APAC footprint in China
- Beyond the faux pas: Social chatter and marketing stunts around Crazy Rich Asians
- Marketing Insights: What does authenticity even mean in the world of fake news?
- MyBurgerLab cooks up the Peri-Peri burger in collaboration with Nando’s
- McCann Worldgroup Singapore bolsters creative team
- Chelsea Football Club scores 3-year partnership deal with Millennium Hotels
- From receptionist to CEO: Meet DDB’s first female global CEO Wendy Clark
- Pizza Hut MY fires social media agency over accidental tweet on transgender women
- Ivory store scandal in Singapore revealed to be WWF PR stunt
- WATCH: 10-year old Sweetie catches 1,000 child predators online
- STB disappointed with Crazy Rich Asians mishap, acknowledges Warner’s apology
- Grab switches up loyalty strategy: A much needed correction or math gone wrong?
- WhatsApp Business solution: Are you ready to jump on the bandwagon?
- GroupM Malaysia names new CEO, makes major management shuffle
- Prudential faces unhappy agents as it pushes digital transformation agenda
- Christina Lim takes on marketing role at honestbee
News
Data2Decisions expands its APAC footprint in China
Data2Decisions, global marketing effectiveness consultancy, has launched a new office in Shanghai, China, aiming to expand its internat.. » More
Huntington Communications hires former Havas Media digital lead as CIO
Before Havas, Thomas Goh held senior marketing positions at Citibank, Singtel and Skype... » More
Frasers Property SG partners with DBS to launch digital F&B concierge service
The service will allow customers of Frasers Property malls to reserve tables at F&B outlets, pre-order dishes, and pay for meals instan.. » More
Singapore Airlines throws support behind Team Singapore in Asian Games 2018
SIA first became official airline partner for Team Singapore through an initial three-year agreement with SNOC back in 2015. .. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
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Events
Finalists for Loyalty & Engagement Awards 2018 announced
Gold, silver and bronze winners will be announced for over 30 categories at the L&E Awards 2018. .. » More
Content and data synchronisation: Do you have the knowledge to get it right?
"Unless agencies use data in the creativity process, every idea or concept carries a massive risk of not meeting the client’s camp.. » More