38% of Malaysian SMEs plan to increase online marketing in short term
This is particularly SMEs in the manufacturing and service sectors across all regions in Malaysia.... » More
Top Stories
Havas Group Singapore names Joseph Chua general manager
His appointment comes as part of a management structure which aims to bring together creative, media, digital and public relations... » More
Why this Cisco marketer decided to cut events spend to hire data scientists
Cisco is looking to reduce initial spend with agencies on creative production by 10 to 20% and eventually spend only 50% of its ma... » More
Whole of government creative tender sees 39 agencies added to roster
More than 60 agencies competed for the creative tender which was launched in March this year.... » More
Top and Latest articles
- TBWA\Indonesia hires Debajyoti Dutta as head of transformation
- KFC Malaysia partners Naga DDB Tribal for #KFCNoLabels initiative
- 38% of Malaysian SMEs plan to increase online marketing in short term
- QSR Brands looks to expansion of KFC and Pizza Hut outlets following IPO
- Havas Group Singapore names Joseph Chua general manager
- YouTube shortens video attribution criteria for action ads
- ZALORA nabs Myntra CMO Gunjan Soni as new CEO
- McCann Health Singapore names GM, makes senior hires
- Finalists unveiled for Marketing Excellence Awards 2018
- Why this Cisco marketer decided to cut events spend to hire data scientists
- Internal audit shakes up POKKA’s management, puts marketing deal in limbo
- Tiffany & Co. partners Tiong Bahru Bakery to make Breakfast at Tiffany’s a reality
- Scoot and Skyscanner have a ball with Cathay Pacific’s spelling booboo
- Former CMO and comms head Jeannie Ong parts ways with StarHub after 17 years
- Kathleen Tan to step down as AirAsia China president
- Former Haagen-Dazs marketing lead heads to Singtel
- Cathay Pacific pokes fun at its own spelling gaffe on its aircraft
- Case against founder of Nuffnang Timothy Tiah dismissed in court
- CPF Board retirement ad on birthday gift top-up gets netizens talking
- Whole of government media tender worth SG$80m picks master media agency
News
QSR Brands looks to expansion of KFC and Pizza Hut outlets following IPO
The company also aims to bolster its marketing initiatives with the proceeds from the IPO. .. » More
YouTube shortens video attribution criteria for action ads
With the implementation of shorter engagement-to-conversion window, there will be faster ramp up times for target CPA campaigns. This a.. » More
ZALORA nabs Myntra CMO Gunjan Soni as new CEO
The move is effective in early 2019... » More
NOIZchain rolls out AI chatbot ad campaign with Orbis Moonwalkers fundraising event
The campaign aims to raise awareness of the event and build the body of real world data that drives the system. .. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
Finalists unveiled for Marketing Excellence Awards 2018
Find out who stands a chance to walk away with the coveted Marketer of the Year title at Marketing Excellence Awards 2018... » More
AIA’s head of channel marketing shares her take on e-commerce excellence
What will this judge for Marketing's e-commerce awards be looking out for? Find out. .. » More