In The Spotlight
With the deal, customers can book taxis without exiting the Lazada app, allowing them to browse and shop uninterrupted.
The food items featured were inspired by the typical dessert recipe content that it publishes on its social media channels, and its iced teh take is a hat tip to sister business units, Kopitiam and Foodfare.
Along with the change in the tagline, the brand will be running an integrated brand campaign, led by a two-minute film, which celebrates the distinct experiences and life journey of every person.
For the first quarter of 2021, Asia Pacific brought in a net revenue of US$1.4 billion, a 24% increase compared to the same period in 2020.
The group is on a steady momentum to build up its customers insights to speak meaningfully to guests through their online journey.
Earlier last year Subway also pulled a similar stunt with an ad warning saying that "advertisement made by intern on budget".
Check out the tour dates.
“We turned to Facebook and Instagram because of the ease of use. Most of our community members have Facebook and Instagram accounts and replying to their queries via these platforms was easy for us."
Cost generally comes in as the top barrier, with many SMBs in Singapore saying they found it too expensive to digitalise due to high implementation cost.
Why and how brands should adapt to customers’ behaviours in an eCommerce landscape.
A content management system is still a very important one, and a core component of the digital experience platform.
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