In The Spotlight
"For Chan, to be an actress gives her the chance to speak up on issues that matter to her. She advocates for inclusivity and feminism, values at the heart of L'Oréal Paris."
“Since everyone’s attention has been on COVID-19, we decided to leverage that to remind people about breast cancer."
WarnerMedia has also split its business into four different functions: group marketing, entertainment, strategy and operations, and kids brands.
"In China, we have stopped talking about cookies three to four years ago. Everything shifted to device IDs, persistent and deterministic data and the value of first-party data."
Mondelēz's new global content production and management model is said to offer a "more agile content model" that connects creativity, media and technology.
The new agency will ally with creative independent, Blak Labs, which will provide creative, tech, media and production firepower.
He has been with the company for seven years and nine months, according to his LinkedIn.
“Despite the fact that music is an emotional trigger and a creator of memories, brands too often are playing it safe. The biggest problem is that music is frequently an afterthought and not a fundamental part of the creative process within marketing.”
Creative agency heavyweights share what data means to the art of creativity and advertising.
Data-driven insights around the current adoption of technology and future healthcare challenges.
Contactless loyalty is here to stay, even beyond the new normal.
Upcoming Events
- 11 December 2020 - 11 December 2020
- Entry Submission Deadline: 18 September
- 08 December 2020 - 11 December 2020
- 9am - 1.30pm(GMT +8)
- Virtual
- 10 November 2020 - 26 November 2020
- 9am - 1.30pm(GMT +8)
- Virtual
Singapore Upcoming Events
