In The Spotlight
Consumers were encouraged to purchase bottled milk from sponsor Mengniu and scan the QR code inside the bottle caps to vote for contestants on Youth With You 3. This, however, eventually led to milk wastage.
NBC's decision comes despite HFPA's move to recruit more Black members and make other changes.
"We fully expect the entity to seek out ad revenue, circulation, or subscription revenue and other sources of funding. But we fully expect government funding will be the component of the funding matrix for the CLG."
Axiata Digital Services will remain the majority shareholder of ADA at 63.47%.
M&C Saatchi Performance said in a LinkedIn post that it looks forward to playing an integral role in charting out Tinder's next phase of growth and establishing a long and fruitful partnership.
Plus tough lessons in media training and getting your house in order.
"But of course, running the ads was never their goal - it was about getting publicity."
While linear content can certainly be repurposed for OTT, the type of content also matters in getting the extra mileage brands seek with consumers.
Nespresso Professional conducted a study that revealed four key shifts about the future of work and coffee culture in Singapore.
Research found that consumers trust premium OTT platforms more, and are more receptive to ads on them.
“The notifications just kept coming and the teams were more than happy to come back to the office to pack the goods and disseminate to consumers in a timely manner."
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