While AI has driven spam filtering and fraud prevention solutions for a while, we’re now seeing it increasingly used in content selection, engagement prediction, and journey mapping.

Solutions to measuring PR require different approaches as campaign objectives evolve across platforms.

"Enabling telcos to measure customer experience and creating a differentiated experience across channels will be a major competitive advantage and will enable combat some of the bottom-line pressures."

While platform economy offers the most profitable and lucrative business model, online marketplaces are still tough to build and achieve the critical mass. Here comes the chicken and egg conundrum.