Carlsberg: Premiumisation is where the future lies
“Our growth is coming from selling higher-priced products to people who are a bit more curious about the beer they are drinking.”... » More
Top Stories
WeQ INFLUENCERS partners with TikTok to run advertising campaigns for brands
The social marketing agency will provide brands and app developers with exclusive access to native advertising campaigns including... » More
Malaysia Airlines builds up marketing team with senior appointments put in place
Meanwhile in April, MAB promoted Lau Yin May to group chief marketing and customer experience officer, to oversee the newly stream... » More
How marketers are planning to use the new customisable AR filters on Instagram
Snapchat too has AR lenses that allow users to change their appearances to include traditionally male or female facial features.... » More
Top and Latest articles
- Sarawak unveils tourism office in SG, eyes 30% increase in trade
- The rise of influencer marketing in Malaysia
- Netflix to hold digital workshops at 5 ASEAN markets in next 6 months
- Steamboat restaurant Charcoal Thai 1 called out for misleading promo ads
- China CITIC Bank joins other Chinese state-run companies to boycott Cathay Pacific
- Carlsberg: Premiumisation is where the future lies
- WeQ INFLUENCERS partners with TikTok to run advertising campaigns for brands
- Malaysia Airlines builds up marketing team with senior appointments put in place
- How marketers are planning to use the new customisable AR filters on Instagram
- Isobar China shakes up management team
- Zara commits to using 100% sustainable fabric by 2025
- Isentia provides statement on alleged copyright infringement in Thailand
- Mediacorp and Havas open up on chastised ad with actor playing different races
- Singapore Airlines’ Nicholas Ionides heads to Marina Bay Sands
- GOJEK sends rapper Rich Brian Indonesian food simply because he missed it
- Valerie Madon steps down as chairwoman and CCO at Havas Singapore
- honestbee confirms delays in staff salary, says employees clearly communicated to
- Alibaba president John Michael Evans among 17 charged in 1MDB suit
- Durex Singapore puts a cheeky twist to wearing red this National Day
- Throwback to the celebration of Marketing Excellence Awards Malaysia 2018
News
Sarawak unveils tourism office in SG, eyes 30% increase in trade
The new office is one of the strategies undertaken by the Sarawak government to explore the global market, bring in more investments, p.. » More
Netflix to hold digital workshops at 5 ASEAN markets in next 6 months
They will revolve around creative "Industry 4.0" skills development; online safety and digital literacy; as well as agile governance 4... » More
Steamboat restaurant Charcoal Thai 1 called out for misleading promo ads
Charcoal Thai 1 was found to have used phrases such as “Ending Soon! 50% Discount” and/or, “Limited period only” without specifying an .. » More
China CITIC Bank joins other Chinese state-run companies to boycott Cathay Pacific
Earlier this week, China Huarong International and China Resources have banned employees from booking flights on Hong Kong's flag carri.. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
Marketing Excellence Awards judge Roy Siew on showing tangible results
"Entries must be able to show tangible results in terms of increase in percentages and of how the campaign directly or indirectly .. » More
Marketing Excellence Awards judge Linda Hassan dishes out submission insights
"Work that involves data-driven solutions coupled with outstanding creative execution stand out for me," she said... » More