Asia's leading source of advertising, marketing & media news.
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IAS expands brand safety measurement to YouTube Audio Ads
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News
What happens when Singapore's football stars get the run of Changi Airport?
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Think you're ready for anything? Etiqa wants to put that to the test
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Tune In
Gen Z perspectives: A broadband haircut, a kopi scoop and an AI 'superapp'
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News
Media optimism anchors global AI narrative despite gap in public trust
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Nearly 80% of consumers willing to pay more for brands they trust
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Rexona takes the World Cup hype train, literally
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CLEAR Men shifts the World Cup spotlight from players to fans
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HP hands global media account to new agency
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Mandai Wildlife Group picks agency for China
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Herbal tea meets football: Can Wang Lao Ji and Erling Haaland 'beat the heat' worldwide?
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Agoda Corporate picks PR agency
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Backing Australia or Mexico this World Cup? GYG is making those goals worth more
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Did OpenAI just make Messi the GOAT of prompting?
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How Carlsberg turned Singapore’s kopitiam culture into an award-winning brand experience
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From local roots to regional reach: RSVP Communications is redefining integrated marketing in Hong Kong, and beyond
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The activation imperative: Turning fragmented data into measurable ROI
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Beyond impressions: Why effectiveness goes well beyond attention
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Gen Z perspectives: A broadband haircut, a kopi scoop and an AI 'superapp'
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In conversation: The business of belief and marketing national pride
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Gen Z perspectives: Bad photographers, unhinged living and Grimace’s World Cup debut
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In conversation: Can creativity still win in a data-driven media world?
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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Google’s thrown the old SEO playbook out. Here’s how you can catch up in 30 days
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Tea raves and new rules: How Fuze Tea is reaching Gen Z
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Mamee Double-Decker’s CMO on why the brand did everything a snack brand shouldn’t do
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What will it take for Standard Chartered to fix its 'lower-value human' crisis?
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