Astro’s sports lead: ‘Know your gamers, join their passion’
"But when it came to esports, we had no presence in this space and we were definitely not the 'home of esports'. "... » More
Top Stories
LaLiga names new marketing lead to ramp up efforts in APAC
Tan will oversee marketing and communications, regional account management and creative solutions, broadcaster relationship, sport... » More
Sonos lands in Hong Kong with big plans for audiophiles
Fiede Schillmoeller, Sonos head of global expansion talks to Marketing Interactive about the brand’s plan of expansion in Hong Kon... » More
SGX on the hunt for creative agency
Marketing understands that the investment holding company previously worked with Ogilvy for creative. ... » More
Top and Latest articles
- Integral Ad Science names new CMO to lead market growth
- APAC marketers still lacking in customer experience maturity, finds Adobe study
- Astro’s sports lead: ‘Know your gamers, join their passion’
- LaLiga names new marketing lead to ramp up efforts in APAC
- Heineken Malaysia unveils limited edition UEFA trophy bottles and cans
- Sonos lands in Hong Kong with big plans for audiophiles
- SGX on the hunt for creative agency
- Maxis shortlists 4 agencies for integrated pitch
- Havas Creative elevates Tracey Barber to global CMO role
- KFC drops limited edition HotBlaze sneakers only for Singapore market
- Hong Kong brands milk Andy Hui cheating scandal for all its worth
- Shopee’s attempt to poke fun at Lazada’s birthday concert falls flat with consumers
- Report: How the Chinese Millennial appetite for luxury goods has changed
- Agency of the Year Awards Singapore 2019 shortlist announced
- Lazada shows off marketing prowess, adds branding capabilities for merchants
- Alibaba co-founder Jack Ma exits 5 business divisions
- Did you fall for any of these April Fools’ Day pranks by brands?
- AirAsia ad in Australia gets called out for promoting sex tourism
- Patricia Chooi joins Digi
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News
Integral Ad Science names new CMO to lead market growth
He will spearhead market growth initiatives and drive both marketing and communication strategy globally for the verification technolog.. » More
APAC marketers still lacking in customer experience maturity, finds Adobe study
Only 9% of marketers in Asia Pacific regard their CX as "very advanced", despite it being a top priority for businesses in 2019... » More
Heineken Malaysia unveils limited edition UEFA trophy bottles and cans
The trophy bottles and cans were launched alongside two TV commercials featuring UEFA Champions League legend, Andrea Pirlo... » More
Sonos lands in Hong Kong with big plans for audiophiles
Fiede Schillmoeller, Sonos head of global expansion talks to Marketing Interactive about the brand’s plan of expansion in Hong Kong and.. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
COMARCH joins The Loyalty & Engagement Awards 2019 as gold sponsor
This is an annual Asia Pacific awards event, focused completely on customer loyalty and engagement. .. » More
Tips and tricks to cracking the China market
Although foreign brands are attractive to Chinese consumers, it’s still very important to come up with a proper Chinese name... » More