Asia's leading source of advertising, marketing & media news.
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News
Cathay Pacific celebrates the launch of global 'Cathay' brand with new campaign
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Analysis
Why is only 5% of ad spend targeted at Gen X?
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News
Sentosa Development Corporation's marketing director steps down after 5 years
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Analysis
Why jumping on the 'Girl Math' trend might not be the marketing move for you
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Agencies
IPG Mediabrands merges Kinesso, Matterkind and Reprise to form new unit
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YouTube unveils new set of AI-powered tools for creators
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LEGO gets families to reprioritise play with Tan France, Bindi Irwin and Stephanie Beatriz
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Tech firm The Trade Desk names new senior VP of South Asia
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Grab ceases operations of investment products AutoInvest and Earn+ in SG
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Geox taps Oscar-winning actress Penélope Cruz as first global brand ambassador
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Why 45% of brands use AI in their marketing strategies
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SG actor Pierre Png fights for financial freedom in new Singlife campaign
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Foodpanda confirms APAC layoffs amid talks of partial Asia business sale
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Carousell opens new regional HQ in SG as it advances capabilities
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Transforming influencer marketing with revolutionary re-targeting technology
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From data to action: Five ways analytics can enhance your digital marketing strategy
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Striking the balance: Navigating pipelines and engagement in the shifting landscape of audience connection
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New ways to tell old stories: National Museum of Singapore makes history trendy to nurture new generations of museum-goers
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LEGO gets families to reprioritise play with Tan France, Bindi Irwin and Stephanie Beatriz
-
Tech firm The Trade Desk names new senior VP of South Asia
-
Grab ceases operations of investment products AutoInvest and Earn+ in SG
-
Geox taps Oscar-winning actress Penélope Cruz as first global brand ambassador
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How to use rebranding as a tool for business transformation
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How we can address healthcare’s trust gap with effective communication
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How Banyan Tree used strategic campaigns to keep its brand top of mind despite the pandemic
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Cracking the code: How social media research helps craft effective content strategy
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