Generation Z consumers are online big spenders for luxury goods, survey reports
The survey finds 50% of Chinese Gen Z luxury shoppers spent more than RMB 50,000 last year, compared to only 32% for millennials a... » More
Top Stories
Flying economy with a first-class experience
We talk to Plaza Premium Group’s marketing director Janis Tse about how the group has shaped the travel industry in the past 20 ye... » More
Tech in check: Domino’s Pizza’s head of marketing Linda Hassan
"As a marketer, never forget about building brand love. Digital is just another medium to build love and loyalty to any brand."... » More
Havas Media India’s Anita Nayyar takes on Southeast Asia CEO role
The newly created role will see her reporting to Vishnu Mohan, chairman and CEO of Havas Group, India & Southeast Asia and is effe... » More
Top and Latest articles
- Finding your niche in a world of mass
- SAIC Shanghai Volkswagen launches new campaign highlighting China’s growth and scenery
- Tmall’s “See Now, Buy Now” Show kicks off Alibaba’s 11.11 global shopping festival
- Generation Z consumers are online big spenders for luxury goods, survey reports
- Flying economy with a first-class experience
- Tech in check: Domino’s Pizza’s head of marketing Linda Hassan
- QSR Brands expands partnership with Matrix Concepts to build KFC outlets
- Overseas VAT refund – bringing unprecedented savings to corporate clients
- Havas Media India’s Anita Nayyar takes on Southeast Asia CEO role
- Netflix plans to take on US$2bn in debt for content and investments
- Internal audit shakes up POKKA’s management, puts marketing deal in limbo
- Former Haagen-Dazs marketing lead heads to Singtel
- Former CMO and comms head Jeannie Ong parts ways with StarHub after 17 years
- Kathleen Tan to step down as AirAsia China president
- Singapore Airlines narrows down global agency partner choices from 5 to 3
- Tiffany & Co. partners Tiong Bahru Bakery to make Breakfast at Tiffany’s a reality
- Whole of government media tender worth SG$80m picks master media agency
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- Top 10 most discussed brands among Hong Kong millennials
- Singapore Airlines shortlists agencies for global integrated pitch
News
SAIC Shanghai Volkswagen launches new campaign highlighting China’s growth and scenery
The creative concept behind the campaign paralleled with China’s 40th anniversary of its ‘reform and opening’ philosophy... » More
Tmall’s “See Now, Buy Now” Show kicks off Alibaba’s 11.11 global shopping festival
Celebrating the festival’s 10th anniversary, in addition to popular “See Now” and “Buy Now” features, this year’s fashion show also int.. » More
QSR Brands expands partnership with Matrix Concepts to build KFC outlets
The move follows a recent collaboration and the launching of KFC’s 700th restaurant in Seremban. .. » More
Overseas VAT refund – bringing unprecedented savings to corporate clients
Headquartered in Luxembourg, VAT IT are indirect tax specialists. We are the biggest VAT refund firm on the planet. We currently serve .. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
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Events
Finalists unveiled for Marketing Excellence Awards 2018
Find out who stands a chance to walk away with the coveted Marketer of the Year title at Marketing Excellence Awards 2018... » More
AIA’s head of channel marketing shares her take on e-commerce excellence
What will this judge for Marketing's e-commerce awards be looking out for? Find out. .. » More