GO-JEK enters advertising business through Promogo buy out
GO-JEK will provide full support for the cost incurred in the production of advertising material, while allowing driver partners r... » More
Top Stories
Grab responds to fines, stands firm that it did not ‘intentionally’ breach competition laws
The company recently got slapped with SG$6.42 million fine by Singapore's competition watchdog. ... » More
Versace tipped to be sold to Michael Kors, sparks backlash from fans
"For many, the Michael Kors brand represents middle-market, discount luxury compared to the high-luxe royalty of the Versace name.... » More
Malaysian agency Creative Unicorn apologises for ‘misunderstanding’ to job applicant
The agency explained that it wanted to be transparent about the working conditions.... » More
Top and Latest articles
- Indonesia’s TVRI and Metro TV come on board Asian Para Games as official broadcasters
- GO-JEK enters advertising business through Promogo buy out
- Pizza Hut reinforces belief that passion makes things better
- Skyscanner gets witty (once again), hooks on hype around viral saleslady video
- Starbucks tipped to shake-up structure and cut corporate staff
- Grab responds to fines, stands firm that it did not ‘intentionally’ breach competition laws
- Versace tipped to be sold to Michael Kors, sparks backlash from fans
- Internet advertising tops in global ad spend once again, but growth is slowing
- Malaysian agency Creative Unicorn apologises for ‘misunderstanding’ to job applicant
- DAN’s talent management lead on why hybrid talent is crucial for the network
- Tiffany & Co. partners Tiong Bahru Bakery to make Breakfast at Tiffany’s a reality
- SgInstaBabes takes damage control steps, mulls permanent shutdown
- From receptionist to CEO: Meet DDB’s first female global CEO Wendy Clark
- NTUC Income ‘worst parents’ ad on the brink of virality: What makes it tick?
- Scoot and Skyscanner have a ball with Cathay Pacific’s spelling booboo
- Jabra marketing lead Saurabh Singhal heads to DBS
- Cathay Pacific pokes fun at its own spelling gaffe on its aircraft
- STB disappointed with Crazy Rich Asians mishap, acknowledges Warner’s apology
- Nuffnang founders Cheo Ming Shen and Timothy Tiah embroiled in legal battle
- Malaysia National Day 2018 logo picked from netizen entries unveiled
News
Pizza Hut reinforces belief that passion makes things better
CMO Jean Ler said the campaign demonstrates its brand belief in being authentic and helping consumers live their lives to the fullest... » More
Skyscanner gets witty (once again), hooks on hype around viral saleslady video
The company banks on a recent viral video which saw a woman promoting a top with holes using "S" hooks... » More
Starbucks tipped to shake-up structure and cut corporate staff
The coffee giant is also seeking to reverse stagnant sales and "rekindle" investors' interest. .. » More
Internet advertising tops in global ad spend once again, but growth is slowing
Within internet advertising, display is currently the fastest growing subcategory. .. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
Finalists for Loyalty & Engagement Awards 2018 announced
Gold, silver and bronze winners will be announced for over 30 categories at the L&E Awards 2018. .. » More
Content and data synchronisation: Do you have the knowledge to get it right?
"Unless agencies use data in the creativity process, every idea or concept carries a massive risk of not meeting the client’s camp.. » More