In The Spotlight
Work is currently underway and will roll out in the fourth quarter. The pitch had 10 agencies in the running.
Seow told MARKETING-INTERACTIVE that he plans to utilise marketing as a discovery mechanism to create customers and creating programs, tools, solutions to unlock value for both new and existing customers.
Prior to joining Zendesk, Camoens was managing director for Asia at Hume Brophy, and senior VP of Southeast Asia at WE Communications.
Branded and personalised playlists with catchy songs can help draw Millennials and Gen Zs who are increasingly turning to audio as a form of stress relief.
The appointment concludes the pitch that began earlier this year which saw 12 agencies eyeing the account.
The new brands added to the Made With Passion initiative include Mr Bean, Kim Choo Kueh Chang, and Scanteak, and will be marketed through online, OOH and influencer activations.
If users see an ad for a product they are interested in but do not recognise the brand, they can learn more about the brands on the new advertiser pages before vising their site or making a purchase.
Here are five advanced pay-per-click tactics that you can implement to achieve maximum efficiency with your paid search campaigns.
“If there’s one thing that makes us stand out to clients, it is our proven ability to deliver results that exceed expectations.”
Digitally transforming your business is an efficient way to gain qualified leads. Here are four tried-and-tested lead generation strategies that you can utilise.
It’s no longer a question of “if” or “when”, but “how” brands in Southeast Asia should integrate marketplaces into their retail marketing strategy as soon as possible.
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