Asia's leading source of advertising, marketing & media news.
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Tech
ChatGPT Ads makes its Southeast Asia debut
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News
Sting finds its need for speed with new F1 campaign
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News
Dr. Martens goes ‘sole’ searching in new global brand platform
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Opinions
'Too many similar "me too" companies and solutions in AI,' says tech investor Joel Neoh
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News
HSBC uses extreme surfing to highlight financial trust
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Spark Awards insight: 3 media shifts shaping 2027
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How the football jersey became a bigger play beyond the pitch
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This Mid-Autumn, one brand is betting on plushies over mooncakes
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Gen Z perspectives: PepsiCo gets personal, OCBC goes local and Tony Fernandes keeps it real
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How McLaren’s past is shaping its new identity
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Tag names new head of tech for JAPAC
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Singapore unveils first major nation brand refresh in nearly a decade
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McDonald's sails into new waters with SpongeBob and ONE PIECE
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Motorist names new head of brand and marketing
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From outsourced spend to owned pipeline: How an in-house execution drove real B2B event ROI
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Jalan Carlsberg: How an international beer brand re-energised the local scene for a new generation
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Adobe Summit Singapore: What CX Enterprise means for how you plan and prioritise marketing in the AI era
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Not just creating events: Why we took Spalba into Southeast Asia
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Gen Z perspectives: PepsiCo gets personal, OCBC goes local and Tony Fernandes keeps it real
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Gen Z perspectives: Samsung turns up the heat on Apple’s big fold
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Gen Z perspectives: New agency pairings and a microdrama plot twist
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Gen Z perspectives: Snoop Dogg's sweet gig, industry moves and agency pitches
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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