In The Spotlight
Zilingo downsized its marketing, sourcing and support teams in Singapore, Indonesia, US and Australia to adapt to its current business model and operate more efficiently.
Live Breaks are longer ad breaks that allow creators to step away, stretch and take a quick break while keeping their audience engaged.
"Brands need to understand that influencers are not billboards. We are humans and humans have opinions. The fact that we have opinions is the very reason why people follow us and trust the things we say."
Do you recognise the political parties in this series of illustrations?
"The brands that perform best on social media are the ones that have the best understanding of their audience and the kind of content that resonates with them."
Among the list of countries that qualify for the ad credit include Malaysia, Indonesia, Thailand, Vietnam, South Korea and the US.
Physical stores, pop-ups, and digital flagship will be launched over the next 12 months across 13 countries in APAC.
During a time of crisis or uncertainty, brands should also be focused on serving consumers, and not selling to consumers.
Businesses need to rethink their marketing strategies to connect with consumers emotionally.
“Smarter” media intelligence – an increasing necessity for brands in turbulent times.
Companies and corporations, along with the government, are now being held more accountable for sustainability in the eyes of consumers.
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