In The Spotlight
The newly rebranded digital business arm AirAsia Digital comprises three main pillars - Venture Builder, RedBeat Academy and Data Centre.
"Although targeted brands cannot prevent competitors from bidding on their brand term, the least they should do is to protect their search ad position with their own ads."
In his new role, Jayaraj leads a team responsible for advertising, communications, PR, events, customer experience, segments and digital marketing.
The brand has swapped out its iconic green and yellow colour for lime green and changed its font.
The incumbents on the account were Weber Shandwick in Singapore and Arcis Communications in Malaysia.
"Taking risks by being innovative and constantly adapting is ironically the safest way to ensure survival."
The smartphone is the preferred device for online buyers in APAC, with about 75.8% of online retail sales in the region predicted to occur on the platform in 2020.
Empower your teams with deep consumer insights.
Here are three techniques to help you raise your batting average in this game of eyeballs.
The pandemic has brought social consciousness to the forefront this year.
Falling back into channel-centric marketing may not always be a bad thing.
Upcoming Events
- 11 December 2020 - 11 December 2020
- Entry Submission Deadline: 18 September
- 08 December 2020 - 11 December 2020
- 9am - 1.30pm(GMT +8)
- Virtual
- 19 November 2020 - 19 November 2020
- Entry Submission Deadline: 23 September
- 10 November 2020 - 26 November 2020
- 9am - 1.30pm(GMT +8)
- Virtual
- 10 November 2020 - 10 November 2020
- Entry Submission Deadline: 21 August
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