Adland’s views on Gillette’s polarising ad: Did the brand judge men too harshly?
"There are many ways to deliver the strategy that Gillette intends. However, I believe it did not need to use this approach to del... » More
Top Stories
Citi partners with MoneyBack to launch points conversion programme
Citi cardholders are now able to convert credit card points to MoneyBack points for shopping at over 600 retail outlets throughout... » More
8 data-driven ways to get lucky this Chinese New Year
Here are eight data-driven ways to increase the luck of your advertising bets this festive season. ... » More
Shiseido launches regional hub in SG, banks on marketing activities for growth
Closer to key markets in Asia, according to the company, this allows the firm to leverage the region’s potential with its rising m... » More
Top and Latest articles
- Auditoire appoints Xavier Daurian as general manager in HK
- Isobar Taiwan adds AAA to enhance marketing solutions
- Adidas Runners runs social media campaign with multiple IG stories
- AIMIA to downsize Indonesia office, rejigs Asia ops
- Why premium non-skippable videos might not be a bad thing after all
- Nestlé to phase out all plastics by 2025
- Adland’s views on Gillette’s polarising ad: Did the brand judge men too harshly?
- Citi partners with MoneyBack to launch points conversion programme
- Online travel agent ZUJI ceases ops in SG and Hong Kong
- KFC breaks tradition, promotes parmesan truffle chicken as reunion meal
- How IRVINS’ PR statement won over consumer hearts despite lizard incident
- Huawei called out for tweeting using an iPhone (yet again)
- Case study: How OCBC got 200,000 Singaporeans out of their homes
- Burger King SG joins netizens in trolling McDonald’s salted egg yolk fries
- Former McD’s marketer Yvonne Low to head up marketing at OCBC
- Lazada Malaysia offers rental boyfriends this CNY
- After 11 years, McDonald’s rekindles partnership with Leo Burnett SG
- ‘Hey Goliath, there is a new Dave in town’, says GOJEK in cheeky OOH ad
- All eyes on Asia in the 2018: What were the 10 trending hashtags on Twitter?
- Standard Chartered’s global head of digital and retail marketing Sam Ahmed exits
News
Auditoire appoints Xavier Daurian as general manager in HK
The apportionment demonstrates the steady expansion of the agency in key locations across Asia-Pacific. .. » More
Isobar Taiwan adds AAA to enhance marketing solutions
"Through the integration of AAA with the Isobar team, we can deliver data-led creative ideas and create innovative advanced consulting .. » More
Adidas Runners runs social media campaign with multiple IG stories
The campaign features over 30 versions of IG stories to engage with the brand's millennial runners... » More
AIMIA to downsize Indonesia office, rejigs Asia ops
A new head will be brought in to ensure the company can deliver expertise to clients efficiently. .. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
Bigger and better: Agency of the Year and MARKies Malaysia turns 10 in 2019
The 2019 awards will take place in Kuala Lumpur, Malaysia, on 9 May and will celebrate the achievements of some of Malaysia’s most.. » More
MARKies 2019: Back for the third year with new categories
There is a revamped list of 29 categories across two segments. More here. .. » More