Asia's leading source of advertising, marketing & media news.
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The end of the one-off delivery: Why an experience now needs a performance model
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How Carlsberg turned Singapore’s kopitiam culture into an award-winning brand experience
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From local roots to regional reach: RSVP Communications is redefining integrated marketing in Hong Kong, and beyond
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The activation imperative: Turning fragmented data into measurable ROI
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Gen Z perspectives: Disney docks in Sentosa, HEINZ x Heineken & creators draw the line
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Gen Z perspectives: Grab MY faces heat, KFC freshens up and Levi's finds a loophole
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In conversation: From meme pages to shaping SEA's creator economy
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Gen Z perspectives: A broadband haircut, a kopi scoop and an AI 'superapp'
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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