In The Spotlight
The pitch was called earlier this year and saw three other agencies vying for the account.
Employer branding needs to focus less on slick marketing of office perks and shiny amenities, and more on how they support their communities during times of crisis.
A landing page will feature IMM's most popular stores and discounts on Shopee Singapore's and Malaysia's websites. Meanwhile, both parties have also launched the CapitaLand x Shopee 11.11 campaign.
It has once again partnered with Fairmont Singapore for the staycation, which pivoted from its traditional Christmas collection launch with the media.
The agency will now support the development and execution of digital transformation strategy roadmaps with key tourism enterprises as part of ThreeHouse, a new co-innovation space where tourism businesses can collaborate, workshop and test new ideas and solutions, with guidance from STB.
The campaign comes after SDC found that 56% of Singaporeans surveyed do not see the need to take leave from work as they are working from home.
By improving its processes, eliminating duplication, and optimising spend on areas such as third-party agencies, the company looks to increase its effectiveness and be able to fuel reinvestment in its brands.
Smart brands are harnessing powerful technologies to replicate face-to-face experiences in a digital landscape.
“It needs to fit with the brand, the idea and also the utility for listeners. The question is: Why, as a consumer, would I want this brand to interact with me while I am listening to music?"
With so many brands out there, it is never easy to get buyers thinking of your brand first during the purchase process.
In order to achieve growth, B2B marketers have to actively ensure they put in the effort to acquire new customers all while balancing the growth of existing accounts.
Upcoming Events
- 11 December 2020 - 11 December 2020
- Entry Submission Deadline: 18 September
- 08 December 2020 - 11 December 2020
- 9am - 1.30pm(GMT +8)
- Virtual
- 19 November 2020 - 19 November 2020
- Entry Submission Deadline: 23 September
- 10 November 2020 - 26 November 2020
- 9am - 1.30pm(GMT +8)
- Virtual
- 10 November 2020 - 10 November 2020
- Entry Submission Deadline: 21 August
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