Why this Cisco marketer decided to cut events spend to hire data scientists
Cisco is looking to reduce its initial spend with agencies by 10% to 20% and eventually spend only 50% of its marketing budget wit... » More
Top Stories
Whole of government creative tender sees 39 agencies added to roster
More than 60 agencies competed for the creative tender which was launched in March this year.... » More
Cathay Pacific appoints ANYDOKO for video content of destinations
This partnership follows a successful campaign, in which Hong Kong YouTuber J Lou starred in a series of travel videos, promoting ... » More
foodpanda offers drinks and merchandise to support Pink Dot Hong Kong
foodpanda riders are now wearing special stickers, and special branded bags at restaurants throughout the collaboration from 15 to... » More
Top and Latest articles
- Why this Cisco marketer decided to cut events spend to hire data scientists
- Whole of government creative tender sees 39 agencies added to roster
- NOIZchain rolls out AI chatbot ad campaign with Orbis Moonwalkers fundraising event
- BBC and Tencent to launch BBC Earth Tribe
- Cathay Pacific appoints ANYDOKO for video content of destinations
- foodpanda offers drinks and merchandise to support Pink Dot Hong Kong
- Industry speak: Whole of govt tender to add 15 more media agencies to roster
- Burger King SG to stop distribution of straws and plastic lids for dine-in customers
- Asia Pacific emerges second most active for M&A activity in Q3
- Vestiaire Collective launches new global rebranding campaign highlighting modern luxury vibe
- Internal audit shakes up POKKA’s management, puts marketing deal in limbo
- Tiffany & Co. partners Tiong Bahru Bakery to make Breakfast at Tiffany’s a reality
- Scoot and Skyscanner have a ball with Cathay Pacific’s spelling booboo
- Former CMO and comms head Jeannie Ong parts ways with StarHub after 17 years
- Kathleen Tan to step down as AirAsia China president
- Former Haagen-Dazs marketing lead heads to Singtel
- Cathay Pacific pokes fun at its own spelling gaffe on its aircraft
- Case against founder of Nuffnang Timothy Tiah dismissed in court
- From receptionist to CEO: Meet DDB’s first female global CEO Wendy Clark
- CPF Board retirement ad on birthday gift top-up gets netizens talking
News
NOIZchain rolls out AI chatbot ad campaign with Orbis Moonwalkers fundraising event
The campaign aims to raise awareness of the event and build the body of real world data that drives the system. .. » More
BBC and Tencent to launch BBC Earth Tribe
Tencent says its audiences have a huge appetite for BBC Earth content and is lookinh forward to partnering with BBC Studios... » More
Industry speak: Whole of govt tender to add 15 more media agencies to roster
"Aggregating advertising buys is a common practice adopted by governments elsewhere, including UK and Australia, and by some private co.. » More
Burger King SG to stop distribution of straws and plastic lids for dine-in customers
Burger King joins a list of brands such as KFC and Starbucks to take a stand against the use of plastic... » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
AIA’s head of channel marketing shares her take on e-commerce excellence
What will this judge for Marketing's e-commerce awards be looking out for? Find out. .. » More
P&G marketer Dominique Touchaud’s take on the evolution of e-commerce
E-commerce platforms have moved very fast from being “sales channels”, to being “experience channels”... » More