Ogilvy Hong Kong appoints co-ECDs
Ogilvy has promoted Matthew Nisbet and John Koay to the dual position of co-executive creative directors in Hong Kong. The appoint... » More
Top Stories
Facebook gets sued for allegedly inflating potential reach
"Much like other traditional media sales companies, when it puts forth reach numbers, it likes to project the most favourable numb... » More
Manulife shows its cheeky side jumping on to the Crazy Rich Asians hype
In a bid to promote its insurance plans, it has switched the movie title to "Sensibly Rich Asians" in its post featuring a couple ... » More
‘In the first 3 years all we did was care about numbers and chase after numbers’
Chatri Sityodtong, chairman of the ONE Championship, on why digital marketers need to stop analysing and chasing numbers for the s... » More
Top and Latest articles
- Ogilvy Hong Kong appoints co-ECDs
- Sichuan Airlines unveils new uniforms to increase international profile
- OSIM rolls out TVC featuring Andy Lau
- Facebook gets sued for allegedly inflating potential reach
- iflix to push drama series KL Gangster: Underworld with digital and OOH campaigns
- Civil Aviation Authority of Singapore concludes brand revamp pitch
- Manulife shows its cheeky side jumping on to the Crazy Rich Asians hype
- ‘In the first 3 years all we did was care about numbers and chase after numbers’
- Grab launches dedicated ad biz unit GrabAds
- KAYAK lands in Hong Kong with OMD
- From receptionist to CEO: Meet DDB’s first female global CEO Wendy Clark
- Pizza Hut MY fires social media agency over accidental tweet on transgender women
- Ivory store scandal in Singapore revealed to be WWF PR stunt
- STB disappointed with Crazy Rich Asians mishap, acknowledges Warner’s apology
- WATCH: 10-year old Sweetie catches 1,000 child predators online
- WhatsApp Business solution: Are you ready to jump on the bandwagon?
- GroupM Malaysia names new CEO, makes major management shuffle
- Singapore Airlines calls for massive global integrated agency pitch
- Christina Lim takes on marketing role at honestbee
- LEGO launches surprise LEGO-themed MTR express in Hong Kong
News
OSIM rolls out TVC featuring Andy Lau
Health and beauty brand OSIM has rolled out a new TVC to introduce a signature product “uLove 2” (4手天王), after the 12-day “uLove 2 Expe.. » More
Civil Aviation Authority of Singapore concludes brand revamp pitch
CAAS has also retained Hashtag Interactive as its social media agency... » More
Grab launches dedicated ad biz unit GrabAds
In Singapore, GrabAds will work with Carblicity, IRIS, Display Science and MMI Media Group to help both global and local brands execute.. » More
KAYAK lands in Hong Kong with OMD
The marketing performance company OMD has been appointed the integrated media planning and buying responsibilities for KAYAK’s first ca.. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Turkish Airlines signs sponsorship agreement with CNN for travel TV show
CARiNG Pharmacy posts RM129.35m in revenue due to ‘aggressive’ promotional campaign
Dagang NeXchange unveils halal platform in the Philippines
W Kuala Lumpur names director of sales and marketing
Brahim’s unveils plans to enter Indonesia and Thailand
Digital
Hong Leong Bank seeks to boost innovation with mentorship programme
OPPO embraces the diversity of Singapore through its OOH campaign
Volkswagen starts ignition on own online marketplace for cars
Twitter tackles bots, suspended 70 million accounts
Facebook makes a bigger push into sports, broadcasts Premier League in Asia
Advertising
Brahim’s unveils plans to enter Indonesia and Thailand
Maxis: Higher marketing costs contribute to slight decline of normalised EBITDA
Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?
Children’s publication EYEYAH! secures Singapore distribution
Katharine Zhou named MD for Ipsos Singapore
Jobs
Events
Finalists for Loyalty & Engagement Awards 2018 announced
Gold, silver and bronze winners will be announced for over 30 categories at the L&E Awards 2018. .. » More
Content and data synchronisation: Do you have the knowledge to get it right?
"Unless agencies use data in the creativity process, every idea or concept carries a massive risk of not meeting the client’s camp.. » More