Region:Singapore

PR Asia 2025 Singapore

marketing interactive

Analysis

Feeding the machine: Why Google's AI Max makes agencies more vital than ever

"While they are ‘media’ or ‘digital’ experts to their clients for a long time, now they need to be AI experts as well."
- 17 July 2025
- • Karen Wong
Instagram is now searchable: What it means for brands and content creators

Instagram content from public business and creator accounts is now appearing in Google Search - marking a major shift in how social content is valued, discovered and used to drive organic traffic.
- 16 July 2025
- • Matthew Eaton
Can Cindy Rose transform WPP? Industry leaders weigh in

“The jury is out,” said former WPP chief Sir Martin Sorrell.
- 11 July 2025
- • Matthew Eaton

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