Analysis

Marketing Interactive The Art and Science of Connecting with Consumers

Loyalty & Engagement Awards 2021 Singapore

PwC study: The pandemic's impact on social tensions, gender and ethnicity

May 11, 2021

PwC study: The pandemic's impact on social tensions, gender and ethnicity

Analysis: The writing was on the wall for SPH to spin off media biz, says industry

May 07, 2021

Analysis: The writing was on the wall for SPH to spin off media biz, says…

What types of Raya promos are Malaysian and Indonesian consumers drawn to?

May 03, 2021

What types of Raya promos are Malaysian and Indonesian consumers drawn to?

PETRONAS tops list for putting employee growth first, LinkedIn says

May 03, 2021

PETRONAS tops list for putting employee growth first, LinkedIn says

Analysis: Was Spotify right to take a muted response to Joe Rogan's vaccination comments?

April 30, 2021

Analysis: Was Spotify right to take a muted response to Joe Rogan's vaccination comments?

Study: APAC CIOs see CX as priority but lack relationship with CMO

April 27, 2021

Study: APAC CIOs see CX as priority but lack relationship with CMO

Analysis: Louis Vuitton's BTS tie-up goes beyond just Asian representation, say experts

April 27, 2021

Analysis: Louis Vuitton's BTS tie-up goes beyond just Asian representation, say experts

Analysis: What is 'active audio' content and why it matters to marketers

April 26, 2021

Analysis: What is 'active audio' content and why it matters to marketers

Advertisers increasing spend on branded content and influencer marketing post-COVID

April 26, 2021

Advertisers increasing spend on branded content and influencer marketing post-COVID

Study: Malaysians less likely to trust govt officials and traditional media

April 26, 2021

Study: Malaysians less likely to trust govt officials and traditional media

Analysis: Does Lazada's integration of ComfortDelGro taxi rides signal super app ambitions?

April 21, 2021

Analysis: Does Lazada's integration of ComfortDelGro taxi rides signal super app ambitions?

Study: Low adoption of AI sees marketers struggling with personalised experiences

April 21, 2021

Study: Low adoption of AI sees marketers struggling with personalised experiences

April 20, 2021

Traditional brand CMOs aren’t really committed to green-consciousness, says Forrester

Analysis: Cleaning ad featuring topless men goes viral in SG, raises pertinent gender and societal questions

April 19, 2021

Analysis: Cleaning ad featuring topless men goes viral in SG, raises pertinent gender and societal…

M&A deals bounce back in Q1, digital and martech most active target sectors

April 19, 2021

M&A deals bounce back in Q1, digital and martech most active target sectors

Analysis: BBC receives record complaints for Prince Philip coverage as viewership dips

April 16, 2021

Analysis: BBC receives record complaints for Prince Philip coverage as viewership dips

Analysis: Is this endless chase for 'likes' finally coming to an end?

April 16, 2021

Analysis: Is this endless chase for 'likes' finally coming to an end?

Consumers are demanding more inclusive emojis

April 16, 2021

Consumers are demanding more inclusive emojis

Study: Educational qualifications lose out to technical skills as firms relook hiring process

April 16, 2021

Study: Educational qualifications lose out to technical skills as firms relook hiring process

9 themes brands can inject into their Ramadan messaging

April 12, 2021

9 themes brands can inject into their Ramadan messaging

FMCG sales predicted to recover this Ramadan, food delivery services set to rise

April 07, 2021

FMCG sales predicted to recover this Ramadan, food delivery services set to rise

Analysis: Clubhouse Payments shows influencer marketing’s shift from PR to D2C

April 07, 2021

Analysis: Clubhouse Payments shows influencer marketing’s shift from PR to D2C

April 06, 2021

Junior growth marketing execs earn more than product and brand, finds study

April 06, 2021

Analysis: Why you shouldn't just dismiss Xiaomi's (very) subtle logo rebrand

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