Analysis

Marketing Interactive The Art and Science of Connecting with Consumers

16 top voices on LinkedIn Singapore

November 25, 2020

16 top voices on LinkedIn Singapore

Are you truly prepared for the cookie-less world?

November 24, 2020

Are you truly prepared for the cookie-less world?

Study: Hongkongers watch more videos in 2020 but viewing time reaches plateau

November 23, 2020

Study: Hongkongers watch more videos in 2020 but viewing time reaches plateau

TV makes a resurgence, and 10 other media trends for 2021

November 19, 2020

TV makes a resurgence, and 10 other media trends for 2021

'No need for lofty marketing ideas, just simplify consumers' lives'

November 17, 2020

'No need for lofty marketing ideas, just simplify consumers' lives'

Study: Twitterverse all in to support and buy local

November 16, 2020

Study: Twitterverse all in to support and buy local

Don't compromise on ethics and values during tough times

November 13, 2020

Don't compromise on ethics and values during tough times

Who do marketers trust to advise them on marketing tech?

November 12, 2020

Who do marketers trust to advise them on marketing tech?

Making CX matter to non customer-facing employees

November 11, 2020

Making CX matter to non customer-facing employees

Analysis: Can we expect a shopping fatigue as more Double Day shopping festivals emerge?

November 11, 2020

Analysis: Can we expect a shopping fatigue as more Double Day shopping festivals emerge?

What to invest in if you are falling behind your competitors in eCommerce sales

November 11, 2020

What to invest in if you are falling behind your competitors in eCommerce sales

TransUnion: Hongkongers prioritise revolving line payment obligations over loans and credit cards

November 05, 2020

TransUnion: Hongkongers prioritise revolving line payment obligations over loans and credit cards

2021: Marketing message volume will increase by 40% in B2C

November 05, 2020

2021: Marketing message volume will increase by 40% in B2C

Study: 7 key questions to ask before you take on the hassle of in-housing

November 04, 2020

Study: 7 key questions to ask before you take on the hassle of in-housing

Analysis: Why RedMart SG's data breach is unlikely to dampen Lazada's mega 11.11 bash

November 02, 2020

Analysis: Why RedMart SG's data breach is unlikely to dampen Lazada's mega 11.11 bash

Study: CTV owners in SG are now actually preferring ad-supported services

October 30, 2020

Study: CTV owners in SG are now actually preferring ad-supported services

Forrester predictions: CMOs will relax their grip on agencies, and agencies to get even smaller

October 29, 2020

Forrester predictions: CMOs will relax their grip on agencies, and agencies to get even smaller

6 demands consumers have from brands

October 28, 2020

6 demands consumers have from brands

LinkedIn: Empathy and diversity to form the crux of employer branding when hiring in 2021

October 27, 2020

LinkedIn: Empathy and diversity to form the crux of employer branding when hiring in 2021

Analysis: Can Malaysia maintain a competitive edge in attracting foreign firms?

October 23, 2020

Analysis: Can Malaysia maintain a competitive edge in attracting foreign firms?

10 social media trends to keep an eye on in 2021

October 23, 2020

10 social media trends to keep an eye on in 2021

Analysis: PR rule book amidst a data breach

October 22, 2020

Analysis: PR rule book amidst a data breach

Analysis: Will the US govt antitrust lawsuit dent Google's search domination?

October 21, 2020

Analysis: Will the US govt antitrust lawsuit dent Google's search domination?

Analysis: Can Firefly take off as Malaysia's next national carrier?

October 19, 2020

Analysis: Can Firefly take off as Malaysia's next national carrier?

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