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Kantar_BrandZ_2023

Analysis

Live 'Shoppertainment': The next big thing in campaigns?

‘Shoppertainment’, a blend of eCommerce and entertainment, is the latest thing that brands are beginning to incorporate into their campaigns.
- 31 May 2023
- • Reema Dudekula
Staying relevant as AI closes in: Adland players weigh in

“Recession-proofing requires a focus on building strong customer relationships, delivering exceptional personalised experiences, and nurturing loyalty over time.”
- 31 May 2023
- • Reema Dudekula
Social media can be a 'double-edged sword' during a crisis. How can brands better leverage it?

"It is important for brands to invest in developing a watertight protocol for crisis management, that outlines best practices and responsibilities of the team members involved."
- 29 May 2023
- • Karen Wong

Marketing Excellence Awards 2023 Singapore

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