Analysis

Marketing Interactive The Art and Science of Connecting with Consumers

September 20, 2021

Study: Brand and reputation key driver for APAC investors to include ESG in decision making

Top 10 valuable brands in Indonesia

September 15, 2021

Top 10 valuable brands in Indonesia

5 agencies in Hong Kong you can turn to for innovative ideas

September 15, 2021

5 agencies in Hong Kong you can turn to for innovative ideas

Malaysia Day roundup 2021: Brands encourage Malaysians to stand tall amidst challenges

September 15, 2021

Malaysia Day roundup 2021: Brands encourage Malaysians to stand tall amidst challenges

Analysis: How in the world do you measure ROI in the metaverse?

September 14, 2021

Analysis: How in the world do you measure ROI in the metaverse?

Infographic: Indonesians likely to pay more for 5G

September 08, 2021

Infographic: Indonesians likely to pay more for 5G

Study: Marketers struggle to close capability gaps within media strategies

September 08, 2021

Study: Marketers struggle to close capability gaps within media strategies

Price.com.hk's focus on uplifting merchants amidst the retail battlefield

September 08, 2021

Price.com.hk's focus on uplifting merchants amidst the retail battlefield

Livestreaming to push consumer spend on social apps to US$17.7bn by 2025

September 07, 2021

Livestreaming to push consumer spend on social apps to US$17.7bn by 2025

Is a lack of exposure around Paralympians holding back marketing efforts?

September 07, 2021

Is a lack of exposure around Paralympians holding back marketing efforts?

Will HK's success in sports see more marketing dollars for emerging athletes?

September 06, 2021

Will HK's success in sports see more marketing dollars for emerging athletes?

APAC online retail predicted to reach US$2.8 trillion by 2025

September 03, 2021

APAC online retail predicted to reach US$2.8 trillion by 2025

SEA outpaces China and India in digital retail share, adds 70m online users during COVID

September 01, 2021

SEA outpaces China and India in digital retail share, adds 70m online users during COVID

Pay rises expected at APAC tech and media firms, marketing a top recruitment area

August 31, 2021

Pay rises expected at APAC tech and media firms, marketing a top recruitment area

Study: Industries in HK most frequented by fraudsters

August 30, 2021

Study: Industries in HK most frequented by fraudsters

August 26, 2021

Digi edges out PETRONAS to be Malaysia's strongest brand

Analysis: What are the challenges and opportunities for Disney+ in Hong Kong?

August 26, 2021

Analysis: What are the challenges and opportunities for Disney+ in Hong Kong?

Muslim NGO apologises after Merdeka film cops flak for racism: The road to PR recovery

August 25, 2021

Muslim NGO apologises after Merdeka film cops flak for racism: The road to PR recovery

Have CMOs lost the ownership of marketing?

August 20, 2021

Have CMOs lost the ownership of marketing?

Things marketers say that aggravate CFOs

August 19, 2021

Things marketers say that aggravate CFOs

Study: Channels SG govt uses most to convey messages to citizens and which works best

August 18, 2021

Study: Channels SG govt uses most to convey messages to citizens and which works best

Metaverse for marketers: 'Ignoring it now is like ignoring social media 10 years ago'

August 18, 2021

Metaverse for marketers: 'Ignoring it now is like ignoring social media 10 years ago'

Study: What are the areas marketing proficiency lag behind in Malaysia?

August 13, 2021

Study: What are the areas marketing proficiency lag behind in Malaysia?

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