Analysis

Marketing Interactive The Art and Science of Connecting with Consumers

Social Media Bootcamp

Loyalty & Engagement Awards 2021 Singapore

Analysis: BBC receives record complaints for Prince Philip coverage as viewership dips

April 16, 2021

Analysis: BBC receives record complaints for Prince Philip coverage as viewership dips

Analysis: Is this endless chase for 'likes' finally coming to an end?

April 16, 2021

Analysis: Is this endless chase for 'likes' finally coming to an end?

Consumers are demanding more inclusive emojis

April 16, 2021

Consumers are demanding more inclusive emojis

Study: Educational qualifications lose out to technical skills as firms relook hiring process

April 16, 2021

Study: Educational qualifications lose out to technical skills as firms relook hiring process

9 themes brands can inject into their Ramadan messaging

April 12, 2021

9 themes brands can inject into their Ramadan messaging

FMCG sales predicted to recover this Ramadan, food delivery services set to rise

April 07, 2021

FMCG sales predicted to recover this Ramadan, food delivery services set to rise

Analysis: Clubhouse Payments shows influencer marketing’s shift from PR to D2C

April 07, 2021

Analysis: Clubhouse Payments shows influencer marketing’s shift from PR to D2C

April 06, 2021

Junior growth marketing execs earn more than product and brand, finds study

April 06, 2021

Analysis: Why you shouldn't just dismiss Xiaomi's (very) subtle logo rebrand

Analysis: Local ad for home security wins netizen praise, but criticised for portrayal of women by creatives

April 05, 2021

Analysis: Local ad for home security wins netizen praise, but criticised for portrayal of women…

Analysis: Volkswagen's April Fool's stunt gone awry: How brands can rein it in before losing control

April 01, 2021

Analysis: Volkswagen's April Fool's stunt gone awry: How brands can rein it in before losing…

Digital transformation an important skill but difficult to access in SG, finds study

April 01, 2021

Digital transformation an important skill but difficult to access in SG, finds study

Analysis: How SMEs are strapping up for a cookie-less world

March 31, 2021

Analysis: How SMEs are strapping up for a cookie-less world

Procurement can be a marketer's most valued in-house resource

March 30, 2021

Procurement can be a marketer's most valued in-house resource

Analysis: Is Microsoft sowing Discord to its books to level up gaming ambitions?

March 25, 2021

Analysis: Is Microsoft sowing Discord to its books to level up gaming ambitions?

5 consumption trends to watch out for in China in 2021

March 25, 2021

5 consumption trends to watch out for in China in 2021

Study: Millennials and Gen Z now most concerned about COVID-19 vaccine news

March 24, 2021

Study: Millennials and Gen Z now most concerned about COVID-19 vaccine news

Analysis: What exactly are NFTs and why it's relevant to marketing

March 24, 2021

Analysis: What exactly are NFTs and why it's relevant to marketing

PwC: Digital transformation a high priority for SG and MY CEOs over next 3 years

March 24, 2021

PwC: Digital transformation a high priority for SG and MY CEOs over next 3 years

Marketing a top priority for SMEs in 2021, finds UOB study

March 23, 2021

Marketing a top priority for SMEs in 2021, finds UOB study

Survey: Ad budget is expected to cut in 2021, online advertising enjoys slight increase

March 22, 2021

Survey: Ad budget is expected to cut in 2021, online advertising enjoys slight increase

Opinion: Content creators unfazed by YouTube's 30% taxation mandate

March 22, 2021

Opinion: Content creators unfazed by YouTube's 30% taxation mandate

Analysis: How Malaysian property firms tackled dwindling footfall amidst pandemic

March 19, 2021

Analysis: How Malaysian property firms tackled dwindling footfall amidst pandemic

Study: Trust in SG traditional media at an all-time low

March 19, 2021

Study: Trust in SG traditional media at an all-time low

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