Analysis

Marketing Interactive The Art and Science of Connecting with Consumers

InMobi Whitepaper "State of Programmatic Mobile Video Advertising in Southeast Asia"

July 29, 2021

ASMR marketing 101: Is it for you and is your brand the right fit for…

Study: MIRROR and ERROR dominate IG advertiser spend in HK

July 29, 2021

Study: MIRROR and ERROR dominate IG advertiser spend in HK

Last-click attribution in a cookie-less future: A battleground for brands and publishers

July 28, 2021

Last-click attribution in a cookie-less future: A battleground for brands and publishers

July 28, 2021

Study: Indonesians and Malaysians more concerned about brand purpose than Singaporeans

PwC: Mobile display ad revenue to drive Internet advertising in HK

July 28, 2021

PwC: Mobile display ad revenue to drive Internet advertising in HK

Gartner: Marketers shift in-housing strategies to these 3 areas

July 27, 2021

Gartner: Marketers shift in-housing strategies to these 3 areas

How can HK physical retailers compete with the convenience of online purchase?

July 23, 2021

How can HK physical retailers compete with the convenience of online purchase?

Unfortunate ad placements: Where does the responsibility lie?

July 22, 2021

Unfortunate ad placements: Where does the responsibility lie?

Twitter sunsets Fleets: Why it could not keep up with the ephemeral content space

July 22, 2021

Twitter sunsets Fleets: Why it could not keep up with the ephemeral content space

The great creative reset in Hong Kong adland

July 19, 2021

The great creative reset in Hong Kong adland

5 ways to level up your digital marketing strategy

July 19, 2021

5 ways to level up your digital marketing strategy

Analysis: Will HK marketers' obsession with boyband MIRROR reflect long-term gains?

July 16, 2021

Analysis: Will HK marketers' obsession with boyband MIRROR reflect long-term gains?

Gartner: 2021 sees lowest proportion of allocated marketing spend

July 16, 2021

Gartner: 2021 sees lowest proportion of allocated marketing spend

Stop thinking of your supplier diversity programmes as just another PR exercise

July 15, 2021

Stop thinking of your supplier diversity programmes as just another PR exercise

Asian buyers to help return sparkle to fine jewellery and watch market crippled by COVID-19

July 15, 2021

Asian buyers to help return sparkle to fine jewellery and watch market crippled by COVID-19

Emojis most used by your consumers across age groups

July 15, 2021

Emojis most used by your consumers across age groups

SG govt opens up on relentless vaccination drive for seniors

July 13, 2021

SG govt opens up on relentless vaccination drive for seniors

APAC ad spend to hit US$229bn in 2021, Olympics a significant driver

July 13, 2021

APAC ad spend to hit US$229bn in 2021, Olympics a significant driver

July 13, 2021

Study: What's most crucial for Asian buyers when it comes to brand trust?

July 13, 2021

New World Development brand trust undented despite construction woe headlines, say industry folks

How sponsors can rethink advertising with Tokyo Olympics spectator ban

July 12, 2021

How sponsors can rethink advertising with Tokyo Olympics spectator ban

Study: How much is fraud costing HK marketers?

July 08, 2021

Study: How much is fraud costing HK marketers?

July 07, 2021

Why the right micro-influencer strategy can create big returns for your brand

July 07, 2021

Analysis: How Cathay Pacific's new brand can take flight in HK's competitive lifestyle market

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