Region:Singapore

Panda Ads Whitepaper 2023

Analysis

AirAsia moves from iconic red to green for new digital wing. Why?

"If you change your brand colour, there must be a strong reason for doing so, because the risk of losing the customer connection is high."
- 26 September 2023
- • Reema Dudekula
Why 45% of brands use AI in their marketing strategies

77% of marketers were worried about data protection, intellectual property and copyright risks when using generative AI.
- 25 September 2023
- • Marcus Venu Das
Why is only 5% of ad spend targeted at Gen X?

Gen X makes up 28% of TikTok’s user base with a majority, 92%, of Gen X using social media every day.
- 22 September 2023
- • Marcus Venu Das

PR Asia 2023 Singapore

Marketing Masterclass Series

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.