In The Spotlight
Through this campaign, the brand wants to bring to light the inner struggles that go unnoticed among women experiencing imposter syndrome, said P&G eCommerce senior director Alexandra Vogler.
"Cristiano says #drinkwater, we say seven is the best number in the world!" the brand said in a tweet.
Euro 2020 sponsors Coca-Cola and Heineken made headlines recently when footballers Cristiano Ronaldo and Paul Pogba removed their bottles during separate press conferences.
Ching was previously head of marketing for the Group in Indonesia and began his career with BMW Malaysia in 2005 as a product manager.
Unilever's latest "Act 2 Unstereotype" initiative seeks to make changes to the entire marketing process, as well as provoke and integrate more diverse and inclusive thinking across every brand.
MARKETING-INTERACTIVE understands he will oversee the Greater Asia region. He was previously the APAC partnership lead, global marketing solutions for Facebook.
Assets that depict or reference content including offline gambling, online gambling, online non-casino games, the sale of alcohol, and informational ads focusing on alcoholic beverages will be banned from masthead ads.
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