Asia's leading source of advertising, marketing & media news.
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News
Marvel Studios ditches 'Thunderbolts' for 'The New Avengers' in bold post-release stunt
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News
Study: What female travellers are looking out for ahead of the holiday season
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News
Travel gets deadly stylish in American Tourister’s Squid Game tie-up
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Analysis
Cute, cuddly, calculated: How plushies are helping brands stay relevant
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News
Heineken taps Joe Jonas to ditch social media and pour into real connections
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Samsung dishes out AI fixes for Gen Z fails in new campaign
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Kraft Mac & Cheese serves up 14k gold noodle necklace for Mother’s Day
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Lacoste turns icons into fashion myths in latest global serve
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Shopee's Sea rebrands SeaMoney to Monee
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Netflix taps AI to talk like users and scroll like TikTok
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From fame to fit: What brands need for the perfect ambassador
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GroupM reportedly to be rebranded into WPP Media
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Gong Cha brews up AI world to unveil mini pearls
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Bar BQ Plaza’s sad fish ball becomes a viral recipe for brand revival
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Beyond billboards: Pixel Group’s vision for the next era of OOH advertising in Indonesia
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The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
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How OTT is transforming advertising in Singapore: Insights from viewers and advertisers
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Yahoo’s Blueprint for performance marketing
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Beyond Baby Shark: Pinkfong founder's gameplan for business longevity post virality
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3 fundamental questions every brand should ask before marketing to Gen Alpha
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Dignity, dentures, and data: How Haleon went hyperlocal to restore smiles
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Step into the future: How immersive entertainment is redefining the game
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