Asia's leading source of advertising, marketing & media news.
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Partner Insights
The six influencer marketing shifts that will define 2026 – and how CMOs can stay ahead
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News
Messi goes platinum in AI-powered fragrance push
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News
Report: Only 2% of HK firms are AI 'pacesetters', lagging behind global average
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Media
Spotify joins forces with major labels to develop ‘artist-first’ AI music tools
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Tune In
Gen Z perspectives: lululemon strikes back, Microsoft's nostalgic Croc & MEA ID
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Netflix taps Mattel and Hasbro to bring KPop Demon Hunters to toy aisles
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OH!SOME brings Pixar joy to life with playful Toy Story and Zootopia collections
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AI is reshaping beauty, but can fashion keep its soul?
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Mastercard names Accenture veteran global CMO as Raja Rajamannar steps down
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How brands can stay relevant as ChatGPT Atlas redefines discovery
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Omnicom to close US$13.5bn IPG deal by November
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How Absolut Vodka and Sprite aim to shake up Singapore's ready-to-drink scene
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Apple’s final collab with Jane Goodall celebrates creativity’s first spark
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CMOs must adapt, as global ad spend becomes overwhelmingly digital
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Neighbors Agency unveils future-focused strategy to empower brands for sustainable growth
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Sea (Thailand) joins forces with partners to host second ‘Wishlist Thailand Tournament’ to promote financial literacy through board games
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Why an independent app ecosystem is the next growth frontier
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Ant International recognised as an inaugural foreign institution partner by China’s Cross-Border Interconnection Payment Gateway
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Gen Z perspectives: Mediacorp files police report, Apple's Jane Goodall collab & Deepavali 2025
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Gen Z perspectives: lululemon strikes back, Microsoft's nostalgic Croc & MEA ID
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In conversation: Reinventing influence in the age of content
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In conversation: What's next for MARKETING-INTERACTIVE Australia
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How Absolut Vodka and Sprite aim to shake up Singapore's ready-to-drink scene
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OpenAI’s APAC comms head on leveraging ChatGPT as a strategic partner
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Interview: Liverpool legend Robbie Fowler on brand loyalty in the world of football
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TikTokification of retail media: Why short-form video is the new standard
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