Asia's leading source of advertising, marketing & media news.
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Analysis
How the football jersey became a bigger play beyond the pitch
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Gen Z perspectives: PepsiCo gets personal, OCBC goes local and Tony Fernandes keeps it real
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News
How McLaren’s past is shaping its new identity
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News
McDonald's sails into new waters with SpongeBob and ONE PIECE
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News
Motorist names new head of brand and marketing
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WPP Media APAC chief client officer departs
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ReelShort expands SEA footprint through Singtel, Telkomsel, Globe and AIS
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What’s got The Laughing Cow down after 100 years?
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Brands put their spin on beauty’s packaging déjà vu
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Standard Chartered brings F1 precision to new global campaign
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Brands move away from paying agencies for time as output models gain ground
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Google names new MD for SEA and South Asia frontier markets
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McDonald’s takes a bite of retail media with new ad network
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Spark Awards insight: 3 media shifts shaping 2027
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Locala unveils Omni Planner and Planning Agents in Malaysia to drive hyper-local intelligence for modern brands
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Bridging the data divide: Achieving personalisation in Thailand’s fragmented ecosystem
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Bing reaches one billion users – signalling a new phase for search and decision-making
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From discovery to conversion: The success stories from GrabAds’ Trailblazer Awards
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Gen Z perspectives: PepsiCo gets personal, OCBC goes local and Tony Fernandes keeps it real
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Gen Z perspectives: Samsung turns up the heat on Apple’s big fold
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Gen Z perspectives: New agency pairings and a microdrama plot twist
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Gen Z perspectives: Snoop Dogg's sweet gig, industry moves and agency pitches
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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