In The Spotlight
He was formerly chief strategy officer of Mediabrands Thailand, having joined the company for almost a decade since 2012.
According to the latest lawsuit seen by MARKETING-INTERACTIVE, Google allegedly "cut off innovation and competition" through a deal with Facebook when its market power was threatened.
With 50% of the top brands having no TikTok presence, marketers should capitalise on the gap to leapfrog in the space. Here are some marketing and content strategies when it comes to trends, frequency of posts and type of videos that work best.
The campaign aims to introduce how photographic features previously reserved for professionals are now in everybody’s hands. The OOH activation has gone live at Knightsbridge, Keppel and Bugis.
"Laughter is definitely something that we do when we are awkward or uncomfortable because we are releasing the emotions of awkwardness and discomfort that is within us," licenced counselling psychologist Dr. Anasuya Jegathevi Jegathesan said.
Southeast Asia saw slightly negative growth in a difficult economic environment.
A "Recycle Me" message will be rolled out on its package labels across all brands and products. "Our packaging is our biggest, most visible billboard," Matthias Blume, group marketing director frontline for ASEAN and South Pacific said.
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