Asia's leading source of advertising, marketing & media news.
-
News
MOM strengthens protection for platform workers with new bill
-
News
Raffles Hotels' legendary butler brings luxury and glamour directly to guests in new campaign
-
News
7UP sparks the mixologist in Gen Zs in new campaign
-
News
Samaritans of SG encourages conversation for World Suicide Prevention Day campaign
-
Analysis
Report: 5 Key trends that shape the next generation of influence
-
Study: 60% of APAC customers trust organisations that use gen AI
-
Lancôme takes over Jewel Changi Airport skytrain in new activation
-
Bruno Mars embroiled in social media drama post Taiwan concert
-
Can HYBE wash off the stain of NewJeans' damaging guerilla livestream?
-
Weekly Roundup: Audi SG's new GM of marketing, Taylor Swift's savvy PR response and more
-
Monks names SEA MD, bolsters regional leadership team
-
LEGOLAND calls for PR pitch for SG and MY market
-
Greenpeace subverts Dove's 'Toxic influence' ad with new film
-
Better than revenge: Why Taylor Swift's statement on Trump AI-generated photos hits the PR mark
-
Artificial intelligence is here to stay. Should creatives start packing?
-
Uncovering the viral WTF campaign – from a playful prank to a mouthwatering treat of wings, tenders, and fries
-
Watsons upgrades stores to offer new and exciting experiences for customers in Asia
-
Navigating the busy streets: The illusion of efficiency in the OOH industry
