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Marketing Interactive The Art and Science of Connecting with Consumers

InMobi Whitepaper "State of Programmatic Mobile Video Advertising in Southeast Asia"

20 overused words in press releases: Which are you guilty of?

July 30, 2021

20 overused words in press releases: Which are you guilty of?

Interview: Uber Eats HK mulls new ad feature with hyper-localisation as main dish

July 28, 2021

Interview: Uber Eats HK mulls new ad feature with hyper-localisation as main dish

P&G's push for hijabi representation: Driving the convo with an emoji pack

July 26, 2021

P&G's push for hijabi representation: Driving the convo with an emoji pack

Interview: Are we losing the main objective of marketing using data?

July 26, 2021

Interview: Are we losing the main objective of marketing using data?

Opinion: The brutal truth about account servicing no one tells you

July 19, 2021

Opinion: The brutal truth about account servicing no one tells you

Organic TikTok posts see Farmhouse Dark Chocolate milk fly off the shelves

July 13, 2021

Organic TikTok posts see Farmhouse Dark Chocolate milk fly off the shelves

Interview: Talking taboo through marketing: How Libresse does it

July 07, 2021

Interview: Talking taboo through marketing: How Libresse does it

AD WATCH: MAD Creative Lab founder's most/least favourite ads

July 07, 2021

AD WATCH: MAD Creative Lab founder's most/least favourite ads

Opinion: Indonesia's growth in OTT streaming sparks solutions and new challenges for marketers

July 05, 2021

Opinion: Indonesia's growth in OTT streaming sparks solutions and new challenges for marketers

Opinion: News literacy is critical in the fight against misinformation

July 05, 2021

Opinion: News literacy is critical in the fight against misinformation

Interview: MINISO might ‘think small’ but markets big

June 30, 2021

Interview: MINISO might ‘think small’ but markets big

PRHK Viewpoints: Influence and be influenced

June 29, 2021

PRHK Viewpoints: Influence and be influenced

Seth Godin: 'Low price is the last refuge of the marketer with nothing left to say'

June 29, 2021

Seth Godin: 'Low price is the last refuge of the marketer with nothing left to…

Asia marketers on Google delaying third-party cookies wipe out

June 28, 2021

Asia marketers on Google delaying third-party cookies wipe out

Opinion: When the cookies crumble: The CMO’s guide to a cookieless world

June 25, 2021

Opinion: When the cookies crumble: The CMO’s guide to a cookieless world

Opinion: Have you checked if your direct marketing is personalised?

June 25, 2021

Opinion: Have you checked if your direct marketing is personalised?

PRHK Viewpoints: Learnings from Hong Kong’s COVID-19 vaccination incentive campaigns

June 24, 2021

PRHK Viewpoints: Learnings from Hong Kong’s COVID-19 vaccination incentive campaigns

Opinion: Why Southeast Asia will be the leader in Islamic marketing

June 18, 2021

Opinion: Why Southeast Asia will be the leader in Islamic marketing

Mondelēz CFO spills the beans on getting your marketing budget approved

June 16, 2021

Mondelēz CFO spills the beans on getting your marketing budget approved

Opinion: Is your crisis management adequate for today's complex business world?

June 16, 2021

Opinion: Is your crisis management adequate for today's complex business world?

Opinion: Enhancing employee productivity under the next normal

June 15, 2021

Opinion: Enhancing employee productivity under the next normal

Opinion: Facing the uncomfortable truth about diversity and inclusion

June 15, 2021

Opinion: Facing the uncomfortable truth about diversity and inclusion

How Coway is building its base across Southeast Asia (beyond banking on BTS)

June 14, 2021

How Coway is building its base across Southeast Asia (beyond banking on BTS)

The next big opportunity: Gaming 101 for brands in Hong Kong

June 09, 2021

The next big opportunity: Gaming 101 for brands in Hong Kong

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