Opinions

Marketing Interactive The Art and Science of Connecting with Consumers

Loyalty & Engagement Awards 2021 Singapore

SK-II CEO and marketer interview: 'We didn't know what we were getting into' with bold animated series

May 03, 2021

SK-II CEO and marketer interview: 'We didn't know what we were getting into' with bold…

Pfizer CEO Albert Bourla: How digital played a role in the 'impossible task' of vaccine production

April 30, 2021

Pfizer CEO Albert Bourla: How digital played a role in the 'impossible task' of vaccine…

Opinion: As communities bounce back, what will be the future of virtual events?

April 26, 2021

Opinion: As communities bounce back, what will be the future of virtual events?

7 questions to ask when creating your CX strategy

April 22, 2021

7 questions to ask when creating your CX strategy

Opinion: Speculations around the new Gojek-Tokopedia CEO role arise, innovation key

April 21, 2021

Opinion: Speculations around the new Gojek-Tokopedia CEO role arise, innovation key

Cinderella shoppers: Yes it's a thing, and here's how to get them to your ball

April 14, 2021

Cinderella shoppers: Yes it's a thing, and here's how to get them to your ball

PRHK Viewpoints: Making sustainability meaningful for corporate brands

April 12, 2021

PRHK Viewpoints: Making sustainability meaningful for corporate brands

7 types of toxic bosses. Can you relate?

April 09, 2021

7 types of toxic bosses. Can you relate?

Fighting burnout? Try these five tips for working smarter, not harder

April 09, 2021

Fighting burnout? Try these five tips for working smarter, not harder

How Wella cut content cost by 70% while upping production assets

April 07, 2021

How Wella cut content cost by 70% while upping production assets

Mamee noodle boss: 'We ride on key trends. We don't try to create new ones'

April 06, 2021

Mamee noodle boss: 'We ride on key trends. We don't try to create new ones'

Opinion: Don't just shift online

March 30, 2021

Opinion: Don't just shift online

Luxury's latest gambit: riding the guochao wave

March 29, 2021

Luxury's latest gambit: riding the guochao wave

How Inmagine Group is bringing diversity and representation to its image library

March 29, 2021

How Inmagine Group is bringing diversity and representation to its image library

How China's digital economy is laying the blueprint for digital transformation

March 26, 2021

How China's digital economy is laying the blueprint for digital transformation

PRHK Viewpoints: How to navigate the data at your fingertips to shape communications strategy

March 24, 2021

PRHK Viewpoints: How to navigate the data at your fingertips to shape communications strategy

Opinion: Do Malaysia and Indonesia have the appetite to create globally competitive brands?

March 17, 2021

Opinion: Do Malaysia and Indonesia have the appetite to create globally competitive brands?

PRHK Viewpoints: Compelling offers and cybersecurity reassurance key to digital finance boom

March 16, 2021

PRHK Viewpoints: Compelling offers and cybersecurity reassurance key to digital finance boom

Readers' survey 2021: Tell us what you want!

March 12, 2021

Readers' survey 2021: Tell us what you want!

International Women's Day: Why women make great marketers

March 08, 2021

International Women's Day: Why women make great marketers

PRHK Viewpoints: How crypto start-ups can move beyond the rhetoric

March 02, 2021

PRHK Viewpoints: How crypto start-ups can move beyond the rhetoric

Opinion: 5 key digital marketing trends in an evolving CX landscape

March 02, 2021

Opinion: 5 key digital marketing trends in an evolving CX landscape

Opinion: Confused about advertising on Reddit? Here's your rulebook

February 25, 2021

Opinion: Confused about advertising on Reddit? Here's your rulebook

PRHK Viewpoints: Context matters when navigating periods of major change

February 23, 2021

PRHK Viewpoints: Context matters when navigating periods of major change

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