Opinions

Marketing Interactive The Art and Science of Connecting with Consumers

How Hong Kong Tramways plans to stay connected to youths in the city

September 15, 2021

How Hong Kong Tramways plans to stay connected to youths in the city

Opinion: Play-to-earn and the metaverse from the perspective of a 90’s gamer

September 13, 2021

Opinion: Play-to-earn and the metaverse from the perspective of a 90’s gamer

How has COVID-19 changed healthcare communications in Philippines?

September 09, 2021

How has COVID-19 changed healthcare communications in Philippines?

Del Monte's eCommerce marketing lead: 'There is so much untapped potential in the space'

September 09, 2021

Del Monte's eCommerce marketing lead: 'There is so much untapped potential in the space'

Opinion: Should marketers be worried about third-party cookies phasing out?

September 01, 2021

Opinion: Should marketers be worried about third-party cookies phasing out?

Allianz Indonesia CMO on its 3 key ingredients for moving the CX needle

September 01, 2021

Allianz Indonesia CMO on its 3 key ingredients for moving the CX needle

LEGOLAND MY's 'always-on' consumer focus when engaging fans amidst lockdowns

August 26, 2021

LEGOLAND MY's 'always-on' consumer focus when engaging fans amidst lockdowns

Interview: Why PUMA SEA moved away from virtual influencer Maya

August 24, 2021

Interview: Why PUMA SEA moved away from virtual influencer Maya

Jollibee digital head on how brands can stand out online with all the clutter

August 23, 2021

Jollibee digital head on how brands can stand out online with all the clutter

PRHK Viewpoints: Let’s celebrate the ‘C’ word

August 23, 2021

PRHK Viewpoints: Let’s celebrate the ‘C’ word

Opinion: How retail media networks offer brands a chance to bounce back from the pandemic

August 23, 2021

Opinion: How retail media networks offer brands a chance to bounce back from the pandemic

Opinion: Using ephemeral content for episodic storytelling

August 17, 2021

Opinion: Using ephemeral content for episodic storytelling

PRHK Viewpoints: To take a stand or not? 3 considerations before championing an issue

August 16, 2021

PRHK Viewpoints: To take a stand or not? 3 considerations before championing an issue

Interview: 3 must-ask questions for HappyFresh when taking creative risks

August 12, 2021

Interview: 3 must-ask questions for HappyFresh when taking creative risks

Interview: How smaller firms can get ready for the cookie-less battleground

August 10, 2021

Interview: How smaller firms can get ready for the cookie-less battleground

Opinion: Be everywhere your customers are: 3 keys to retail

August 08, 2021

Opinion: Be everywhere your customers are: 3 keys to retail

Interview: Southeast Asia's fragmented markets open new opportunities for MINISO

August 06, 2021

Interview: Southeast Asia's fragmented markets open new opportunities for MINISO

20 overused words in press releases: Which are you guilty of?

July 30, 2021

20 overused words in press releases: Which are you guilty of?

Interview: Uber Eats HK mulls new ad feature with hyper-localisation as main dish

July 28, 2021

Interview: Uber Eats HK mulls new ad feature with hyper-localisation as main dish

P&G's push for hijabi representation: Driving the convo with an emoji pack

July 26, 2021

P&G's push for hijabi representation: Driving the convo with an emoji pack

Interview: Are we losing the main objective of marketing using data?

July 26, 2021

Interview: Are we losing the main objective of marketing using data?

Opinion: The brutal truth about account servicing no one tells you

July 19, 2021

Opinion: The brutal truth about account servicing no one tells you

Organic TikTok posts see Farmhouse Dark Chocolate milk fly off the shelves

July 13, 2021

Organic TikTok posts see Farmhouse Dark Chocolate milk fly off the shelves

Interview: Talking taboo through marketing: How Libresse does it

July 07, 2021

Interview: Talking taboo through marketing: How Libresse does it

Load more No more items