Skechers names HK icon Tony Leung as new APAC ambassador

Skechers has named Hong Kong actor Tony Leung as its new Asia Pacific ambassador, spotlighting its signature Slip-ins stand-up wear technology series.

In an Instagram post, the brand said the collaboration reflects Skechers’ core value of comfort, blending Leung’s life philosophy with its laid-back style to “explore a comfortable life from our original intentions.”

"Life is about moving closer and farther, stopping and going; every place has the comfort I seek," Leung shared. His approach mirrors the brand’s ethos of finding balance between fast and slow, and embracing a relaxed, easy lifestyle.

Don't miss: Skechers SG launches AI stylist Luna to reinvent shopping 

To mark the partnership, Skechers released a short film featuring Leung that captures this spirit of effortless comfort. 

In the short film "Exploring a Comfortable Life", Leung is seen preparing for a day of exploration, reflecting on how he finds joy and freedom when he’s off camera. He shares that discovering new places and embracing the unexpected moments allows him to feel truly comfortable, wherever he goes.

The film follows him as he slips on a pair of Skechers, each step highlighting the brand’s signature comfort. He takes a leisurely walk through a serene park, crosses the street, and perches atop a jeep to take in the pink and orange hues of the sunset showcasing a quiet moment of reflection amidst movement.

Later, he is seen on a speedboat at sea, casting his line and fishing, before settling into a train station with a book in hand, enjoying the calm rhythm of waiting.

The day continues with scenes of relaxation at home, as Leung unwinds on his patio, savoring the simple pleasures of everyday life. From outdoor adventure to quiet domestic moments, the film captures a balance between motion and stillness, echoing both Leung’s personal philosophy and Skechers’ commitment to comfort, freedom, and ease in every step.

MARKETING-INTERACTIVE has reached out for more information. 

This isn't Skechers' first time working with big stars. In the past, the brand has worked with numerous Korean stars such as actor Park Seo Joon and K-pop idol Cha Eun-Woo, all in a move to attract a younger customer profile within the Asia Pacific region. 

Most recently in July this year, the brand and regional brand ambassador Cha unveiled a new collection featuring an apparel range that includes a unisex T-shirt and jacket, as well as photocards and exclusive storage bags. 

In Singapore, it also celebrated its grand reopening of its expanded flagship store at Bugis Junction with a special appearance from K-pop star MINNIE from i-dle.

Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.  

Related articles:  
Skechers powers up athletes in first partnership with The Olympic Council of Malaysia 
Vitasoy Calci-Plus and Skechers promote healthy lifestyles with new campaign  
Skechers jumps on accidental post by David Beckham during adidas Asia tour