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Content360 2023

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News
SingPost commemorates 165-year anniversary with new creative agency appointment
News
DBS PayLah works overtime to handle frustrated customers on social after cashback outage
News
Cebu Pacific Air launches zesty new ice cream flavour as marketing promo
News
Geneco partners with Apiary to launch exclusive ice cream flavor for a greener Singapore
News
Coca-Cola unleashes new generation of UGC with AI art creation

TikTok's congressional hearing: CEO Chew Shou Zi might have lost the battle, but has won the war

TikTok's congressional hearing: CEO Chew Shou Zi might have lost the battle, but has won the war

27 March 2023
• Camillia Dass

News

Lush and The Super Mario Bros. Movie join forces to bring back childhood memories
- 27 March 2023
- Chloe Tan
News

Wunderman Thompson bolsters regional leadership team with new hires
- 27 March 2023
- Reema Dudekula
Agencies

STB marketing chief Chang Chee Pey exits, replacement named
- 24 March 2023
- Camillia Dass
Analysis

Elon Musk replaces comms team with poop emoji: Is the comms role going to sh*t?
- 24 March 2023
- Camillia Dass
News

Shangri-La and Raffles Hotel clap back at cheeky Mandarin Oriental, Singapore spot
- 23 March 2023
- Camillia Dass
News

Cathay Pacific clarifies winners of ticket giveaway campaign responsible for surcharges
- 23 March 2023
- Vanessa Yuen
News

Foot Locker to exit HK and Macau markets, restructures ops in SG and MY
- 23 March 2023
- Vanessa Yuen
Analysis

Competitor Fullerton Hotel responds to cheeky Mandarin Oriental Singapore ad on social
- 23 March 2023
- Camillia Dass
Analysis

What do APAC consumers (actually) want from brands and CEOs?
- 23 March 2023
- Reema Dudekula

AOTY 2023 Singapore

MEvents Awards 2023 Singapore

Partner Insights
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Building emotional connections: how foodpanda fosters brand love with brand ambassador Pau-Pau

Loyalty & Engagement Awards 2023 Singapore

Premium
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Opinion: An inclusive approach to designing brand experiences: Understand, don't assume

15 June 2022
• Contributor

Opinion: Paying more for sustainable aviation fuel credits, it’s not about the action but the why

14 June 2022
• Contributor

Opinion: Unsure about Web 3.0? Here's the explainer you'll need

13 June 2022
• Contributor

Will budget conscious Scoot travellers pay more for SIA's new sustainable travel initiative?

10 June 2022
• Rezwana Manjur

MARKETING Awards

Hashtag Asia Awards 2023

Upcoming events
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News
more
- SingPost commemorates 165-year anniversary with new creative agency appointment
  - 27 March 2023
  - • Chloe Tan
- DBS PayLah works overtime to handle frustrated customers on social after cashback outage
  - 27 March 2023
  - • Camillia Dass
- Cebu Pacific Air launches zesty new ice cream flavour as marketing promo
  - 27 March 2023
  - • Chloe Tan
- Lush and The Super Mario Bros. Movie join forces to bring back childhood memories
  - 27 March 2023
  - • Chloe Tan
Analysis
more
TikTok's congressional hearing: CEO Chew Shou Zi might have lost the battle, but has won the war

27 March 2023

• Camillia Dass
Elon Musk replaces comms team with poop emoji: Is the comms role going to sh*t?

24 March 2023

• Camillia Dass

Competitor Fullerton Hotel responds to cheeky Mandarin Oriental Singapore ad on social

23 March 2023

• Camillia Dass

What do APAC consumers (actually) want from brands and CEOs?

23 March 2023

• Reema Dudekula

Agencies
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- STB marketing chief Chang Chee Pey exits, replacement named
  - 24 March 2023
  - • Camillia Dass
- Sandpiper bolsters tech practice across Asia Pacific with new hires
  - 22 March 2023
  - • Rezwana Manjur
- IPG’s Golin launches AI incubator SPARK to move towards creative intelligence
  - 17 March 2023
  - • Chloe Tan
- Edelman acquires Landmark Public Affairs with offices in SG
  - 16 March 2023
  - • Camillia Dass
Media
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- Instagram is bringing ads into search results and rolling out 'Reminder Ads'
  - 23 March 2023
  - • Chloe Tan
- adidas takes on controversial Samsung ad stating 92% of women feel unsafe while running
  - 23 March 2023
  - • Camillia Dass
- Need to contact Twitter's press team? Elon Musk has an epic response for you
  - 21 March 2023
  - • Camillia Dass
- TikTok to only be used on govt-issued devices on a ‘need-to’ basis in SG
  - 20 March 2023
  - • Camillia Dass
Opinions
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- The surprising synergy between motherhood and working as a creative
  - 20 March 2023
  - • Reema Dudekula
- Opinion: 3 ways to embrace equity in a creative workplace (that works for women)
  - 09 March 2023
  - • Contributor
- Will ChatGPT replace search engines as we know them right now?
  - 13 February 2023
  - • Contributor
- What does eCommerce have to do with running? Lazada's CMO Marcus Chew explains
  - 10 February 2023
  - • Rezwana Manjur

Loyalty & Engagement Awards 2023 Singapore

Brand Highlights
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#AsiaeCommerceAwards 2022 spills: PRIZM Group SG on the next frontier

#AsiaeCommerceAwards 2022 spills: PRIZM Group SG on the next frontier

08 March 2023
• Staff Writer

Loyalty & Engagement Awards 2022 Highlights: Relive the moments at the Gala dinner

19 January 2023
• Staff Writer

#MobExAwards 2022 spills: The Hong Kong Jockey Club's secret sauce to mobile marketing

14 October 2022
• Staff Writer

#AsiaeCommerceAwards 2021 spills: How AIA digitally accelerated services to maintain vital relationships

21 September 2022
• Staff Writer

#MarketingExcellenceAwards SG 2021 spills: Merkle SG on conquering the rapidly changing landscape of marketing

20 September 2022
• Staff Writer

Marketing Virtual Masterclass Series

Awards
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News

Agency of the Year and MARKies Malaysia 2022 shortlists unveiled
- 06 July 2022
- Sha Nee
News

Loyalty & Engagement Awards 2022 finalists announced
- 28 June 2022
- Sha Nee
News

Shopee and Edelman win big at #PRAwards 2022
- 13 May 2022
- Sha Nee
News

PR Awards 2022 shortlist unveiled: Did you make the cut?
- 08 April 2022
- Sha Nee

Tech
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Activist Malala Yousafzai on why we need to fix gender inequality in tech

Activist Malala Yousafzai on why we need to fix gender inequality in tech

09 March 2023
• Camillia Dass

Bluesky for dummies: 101 on the new Twitter alternative social media app

03 March 2023
• Camillia Dass

AI chatbot powered by OpenAI’s GPT jumps on board Snap

28 February 2023
• Camillia Dass

ChatGPT risks ban in Indonesia if it fails to register as electronic service provider

27 February 2023
• Reema Dudekula

LLaMA for dummies: 101 on Meta’s new AI research tool touted to outperform OpenAI

27 February 2023
• Camillia Dass

Tune in
more

Marketing podcast: Rapper Yung Raja on the demand for authenticity
- 12 October 2022
- Janice Tan
Marketing podcast: How will NFTs supercharge the creator scene?
- 05 October 2022
- Janice Tan
Marketing podcast: So, your brand already has NFTs. What's next?
- 27 September 2022
- Janice Tan
#ExplainIt: What type of unique experiences can brands create?
- 27 May 2022
- Janice Tan