Advancing event marketing through next-gen intelligence

This post is sponsored by Cvent.

From boardrooms to inboxes, AI now permeates every corner of business – and in marketing, it isn’t just influencing the landscape, it’s rewriting the rules. From redefining content creation to revolutionising customer segmentation, the impact of automation and intelligence is seismic.

But as the buzz grows louder, so does the pressure on tech providers to jump on the AI bandwagon. The result? A flood of AI tools that are appended to existing systems as afterthoughts rather than as core enablers, often with little regard for how real marketers actually work, what they need or how fluent they are with AI-driven workflows.

Breaking away from this trend, Cvent – a global leader in event technology – has taken a fundamentally different approach. Earlier this year, it introduced CventIQ™, an intelligence layer built into the core of its platform to support planners, marketers, and hospitality professionals at every stage of event management and marketing.

Unlike many AI solutions that simply repackage publicly available data, CventIQ is powered by years of proprietary expertise, smart technology, and intelligent infrastructure.

It brings AI to events with capabilities designed to fuel the modern event economy, so teams can scale impact without scaling headcount. For marketers, that means faster content production, deeper personalisation, clearer insights, and tighter collaboration with the partners who help bring experiences to life.

Turning speed into strategy

The AI writing assistant has features that can help you create high-quality event content such as emails, landing page copy, session descriptions, and speaker bios, in minutes instead of days. Unlike other tools, it leverages your existing event data in Cvent to make content creation faster, easier, and more accurate.

You can also use your existing session and speaker data to create on-brand social content that builds buzz and drives registrations, reducing the gap between planning and promotion. This means you can spend more time refining your narrative and positioning, and less time struggling with a blank page.

Personalising every touch, at scale

With AI-powered personalisation, you can connect attendees to the relevant people and sessions based on interests, help potential registrants get answers directly on the event website, and deliver personalised daily summaries of participation to deepen on-site engagement.

Marketers can also capture key session moments through live transcripts and quick notes, making it easier to repurpose content and accelerate post-event nurture without combing through hours of footage.

Translating data into decisions

The CventIQ turns complex event data into clear and useful insights such as summarised attendee feedback on speakers and sessions. This helps you quickly improve your programmes and show results to stakeholders.

For marketers specifically, CventIQ helps create tailored promotional content faster, translates event data to demonstrate your overall impact, and maximises on-site engagement to fuel pipeline programmes and post-event activation.

Trust, reliability, and responsible AI

CventIQ is anchored by three pillars marketers value most: expertise, data, and trust. Backed by more than three decades of industry experience, CventIQ has weaved best practices and hard-won lessons from across the event ecosystem into every feature. This foundational expertise empowers users with proven workflows and actionable, predictive insights.

Seamless data unification is at the heart of the platform. With every event, your insights grow richer, compounding the impact of your marketing investments over time.

Every CventIQ feature is powered by enterprise-grade AI models such as Azure OpenAI and AWS Bedrock, with strict safeguards in place to protect customer data. Cvent maintains compliance with the world’s most rigorous standards, including SOC 1 & 2, ISO 27001, ISO 27701, PCI DSS, GDPR, and CCPA. With a secure software design, independent penetration testing, and a robust vulnerability disclosure programme, your data is protected at every layer.

The takeaway

For marketers, CventIQ is less about chasing an AI trend and more about operational excellence: faster content, smarter personalisation, clearer proof of value, and a better collaboration that compounds over time. That’s how event programmes become growth engines, not just great experiences.

Learn more about how CventIQ can amplify your next event programme and your marketing outcomes.