FWD Singapore names new distribution and marketing officer

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FWD Singapore has appointed Alvin Soh as its chief distribution and marketing officer (CDMO). In his role, Soh will oversee the financial advisory, bancassurance and digital commerce channels, alongside the product, brand and marketing functions.

Soh brings experience in distribution management, mergers and acquisitions and financial stewardship across Southeast Asia to his role. He previously drove expansion and acquisitions at FWD Group Office and served as interim CFO for FWD Singapore.

Before first joining FWD Singapore in 2022, he was VP, head of manpower development, Singapore agency and FA at Great Eastern and held roles such as chief strategy officer, Vietnam at Aviva and assistant investment and risk manager at Tokio Marine Group.

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Under SOH, FWD Singapore aims to accelerate coordinated product development and campaign launches, supported by enhanced digital capabilities and a more integrated operating model. “With our refreshed leadership structure, we are unifying distribution, product and marketing to move with greater speed, alignment and clarity,” said Adrian Vincent, CEO of FWD Singapore.

“This next phase will allow us to deliver more value to our advisers and customers, strengthen the quality of our growth, and continue building an organisation that is bold, innovative and relentlessly customer-focused," added Vincent.

Other leadership moves within FWD include Candy Goh expanding her CFO role to include legal, and Henry Chua becoming chief technology and operating officer, while Emily Wong moves to deputy COO for FWD Hong Kong.

Earlier in September, the insurance provider appointed Gavin Lai as its new chief marketing and digital commerce officer in the Philippines. In this role, Lai will be responsible for brand, marketing, and communications, as well as digital commerce sales and partnerships.

With these changes, FWD Singapore is positioning itself to enhance adviser enablement, cross-functional alignment and speed-to-market as it enters its next phase of growth.

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