Ellerton & Co. launches creative studio, expands across Greater Southeast Asia

Southeast Asia-based PR and marketing agency Ellerton & Co. is marking its 10th anniversary with the launch of a dedicated Ellerton Creative Studio, designed to bring high-impact visual storytelling alongside its strategic communications and advisory services.

The new division reflects the agency’s recognition that brand narratives are increasingly consumed across digital and offline touchpoints. According to the agency, the Creative Studio brings creative, content, and digital disciplines under one roof, ensuring consistency and precision from strategy through execution.

It will also offer capabilities across branding and identity, multimedia production, digital design and strategy, and advanced copywriting, bridging the gap between PR strategy and creative execution.

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“The Ellerton Creative Studio is engineered to operate differently than traditional content houses or marketing agencies. Our model emphasises integrated skill sets across creative, content, and digital disciplines, ensuring a unified approach from strategy through execution,” said Parel Tran, lead designer.

“Every brand touchpoint from a giant billboard to a conference booth, or even a simple infographic or a Zoom background on a video call – needs to be rigorously on brand. That commitment to visual precision is what we deliver on behalf of our client partners," added Tran.

The Creative Studio launch comes amid a broader regional expansion. Over the past year, Ellerton & Co. has established operations in India and Japan, and built full-service teams in the Philippines, Indonesia, Malaysia, and Thailand, while strengthening existing offices in Singapore and Vietnam.

Executive Director Prayaank Gupta said the move responds to clients’ shift from single-market campaigns to multi-market strategies across Southeast Asia. “Over the past few years, our clients have stopped thinking in terms of single markets, which is reflected in their priorities and budgets. They are thinking in terms of Greater Southeast Asia." 

As such, markets such as the Middle East, South and East Asia are no longer 'nice-to-have' outposts, and have become essential parts of a truly regional growth strategy, said Gupta. 

"By building on-the-ground teams and a unified communications corridor across these markets, we’re able to move faster for our clients, navigate local nuance, and execute campaigns that feel native rather than ‘parachuted in’. This expansion is about giving ambitious brands one integrated partner that can tell their story consistently from Jakarta to Tokyo and from Manila to Mumbai," he added. 

With Southeast Asia’s digital economy projected to hit US$1 trillion by 2030, Ellerton & Co. positions itself as a bridge for brands navigating the region’s fragmented cultural and regulatory landscape.

“When I started Ellerton & Co., I didn’t have all the answers, but I knew I wanted to create something better,” said founder and director Oliver Ellerton (pictured).

“MAt Ellerton & Co., our focus on emotional intelligence, empathy, and integrity has allowed us to grow from a one-man band to a team of over 20 plus consultants, serving some of the most cutting-edge companies in the world. As we look ahead to 2026, we’re ready for even bigger things – with further expansion and exciting new client partners. While many things will change, one thing will remain the same: our relentless commitment to our clients and the principles that have guided us since day one," he added. 

Founded in 2015, Ellerton & Co. has grown from a one-person operation to a team of more than 20 consultants, serving a diverse range of global and regional clients. Over the past year, the agency has secured mandates across technology, financial services, consumer applications, travel and tourism, aviation, construction, startups, and energy sectors.

A notable and recent client win includes Ethiopian Airlines, one of Africa’s largest and most awarded carriers, where Ellerton & Co. is helping boost visibility in Singapore and Australia-New Zealand, while expanding connectivity across Asia-Pacific. 

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