Thank you for tuning in to In Conversation Season 1

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As 2025 comes to a close, Marketing Connected marks a milestone. The very first season of "In Conversation" has officially wrapped, and the response from listeners and readers across the region has been nothing short of energising. The ten episode debut season brought together marketers, agency leaders, founders, innovators, and creators to explore how the industry is shifting in real time.

Looking back, the conversations revealed an overarching thread. No matter the topic, the discussions always returned to people. From innovation to structured growth to cultural creativity, every guest reminded us that brands evolve when teams, leaders, and organisations evolve.

Catch our full roundup episode here:

Season 1 also highlighted how the marketing industry is in a constant state of reinvention. Leaders spoke about embracing technology with intention, building organisational resilience, and staying deeply connected to culture as consumer expectations change.

To everyone who tuned in, shared feedback, or discovered the series along the way, thank you. As we wrap up the first ten episodes, here is a quick look at each conversation that shaped Season 1.

And here's all the episodes for Season 1, in case you missed any:

Episode 1: Marketing through a journalistic lens

A candid deep dive into navigating modern media, leadership clarity, and the evolving role of journalism in the marketing ecosystem.

Episode 2: Can growth have a structure?

A masterclass in structured growth. Redhill's group president Manisha Seewal shared how brands can scale with intention, creating systems that balance ambition with long term sustainability.

Read more here.

Episode 3: What makes innovation work?

Claybox AI's co-founder Parminder Singh explored how companies can build innovation momentum. He unpacked the idea of developing “innovation muscle memory” through small, consistent experiments.

Read more here.

Episode 4: Scaling up without losing the spark

Fresh from R3’s integration into MediaSense, Goh Shufen spoke about scaling while preserving identity, and the delicate balance between growth and staying true to purpose.

Read more here.

Episode 5: How to prep for an agency sale

TruWater Advisory's founder, Hattie Marsden, broke down the realities of selling an agency. From preparation to valuation, she offered an unfiltered look at what it really takes to go through an M and A process.

Read more here.

Episode 6: From founder's son, to brand builder

Julie's Biscuit's director, Sai Tzy Horng shared Julie’s brand transformation journey, and how he is reimagining a legacy biscuit brand for a new generation through storytelling, design, and emotional relevance.

Read more here.

Episode 7: How tech is powering a global tea brand

CHAGEE's APAC chief marketing officer Eugene Lee, discussed using technology to enhance genuine human connections at the Chinese tea giant. The episode explored how digital and physical experiences work together to build brand love.

Read more here.

Episode 8: Think like consumers, create with culture

A conversation centred on culture. Ballsy's co-founder and chief creative officer VJ Anand explained how creative work becomes more powerful when it is built from cultural truths, not just campaign briefs.

Read more here.

Episode 9: What's next for MARKETING-INTERACTIVE Australia

Matthew Eaton, reflected on building MARKETING-INTERACTIVE Australia and shared lessons in leadership, regional expansion, and staying curious amid constant industry shifts.

Read more here.

Episode 10: Reinventing influence in the age of content

Gusto Collective's head of Southeast Asia, Tjin Lee, closed the season with her journey in entrepreneurship and social media. She spoke about reinvention, personal branding, and balancing authenticity with influence.

Read more here.

Season 1 has been filled with insight, candour, and the type of honesty that only comes from leaders willing to share what they have learned. The conversations reminded us of the humanity behind every decision, strategy, and campaign.

As "In Conversation" looks ahead to Season 2, expect even more stories from leaders shaping the future of marketing across Asia. Creativity, technology, culture, leadership, risk taking, reinvention — we are only just getting started.

Thank you again for being part of our first season.

Tune into our other series and episodes on your favourite podcast platforms, by searching up Marketing Connected. For all the visual people out there, we’ve got your back as well, with our vodcasts on YouTube.

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