Gen Z perspectives: Omnicom-IPG restructure, Agency Agenda & Shangri-La's global media pitch

Welcome back to Gen Z Perspectives, a feature that examines the week’s top stories and trending topics through the lens of Gen Z. From major industry developments to viral moments and marketing debates, we explore these topics with insight and perspective.

This week, Omnicom Media revealed its new APAC leadership structure following the IPG merger, a new episode of Agency Agenda was released, and Shangri-La appointed its new global media agency.

Stay with us as we break down the details. 

Don't miss: Gen Z perspectives: Omnicom-IPG merger, KFC Kallang's revamp and MY's social media ban

1. Omnicom Media unveils new APAC leadership structure

Omnicom Media APAC CEO Tony Harradine has revealed the agency's new leadership structure, with a set of key leaders to drive growth and innovation across the region.

In an internal note, seen by MARKETING-INTERACTIVE, Harradine said, bringing together two organisations will always involve difficult decisions, and he acknowledges that openly. “Omnicom Media is committed to supporting everyone impacted, with clear information and ongoing guidance as we navigate these early days together,” he said.

Read more here. 

2. Agency agenda: Barby Siegel on future-proofing Zeno's agency model

As the communications landscape shifts at speed, Zeno Group global CEO Barby K. Siegel says the industry is entering a decisive moment, one where technology, talent and new models of integration will determine which agencies stay relevant.

Speaking on Marketing Connected’s Agency Agenda, Siegel shared how Zeno is retooling its global operations while returning to double digit growth in Asia Pacific.

Read more here. 

3. Shangri-La concludes global media pitch

Shangri-La has appointed Publicis Media to handle its integrated strategic media buying and planning duties for its subsidiary brands globally, MARKETING-INTERACTIVE understands. 

This follows a pitch earlier this year, with Publicis chosen for its track record in delivering innovative media solutions and its deep understanding of the global market dynamics. Under the new two-year deal, Publicis will be tasked with handling media buying across all markets for the brand. 

Read more here. 

Related articles: 
Omnicom to shutter key brands, cut 4,000 jobs following IPG merger    
James Hawkins departs IPG Mediabrands APAC as merger reshapes region      
TBWA's leadership for Greater China, SG and MY unchanged amid Omnicom-IPG merger