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The Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025

The Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025

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The Coca-Cola Company claimed the crown as ‘eCommerce Brand of the Year’ at the 8th annual Asia eCommerce Awards, presented by MARKETING-INTERACTIVE. With a dazzling haul of nine Gold, one Silver, and one Bronze, the global beverage giant surged past last year’s champion, Nestlé (Zone AOA).

Coca-Cola’s triumph was driven by standout campaigns such as “Coke&Go”, “FoodMarks”, “Grab Hyper-Segmentation”, “Philippines Christmas 2024 with foodpanda”, and “Australia – Refining eCommerce Excellence”. These projects collectively swept 11 categories, including major accolades ‘Best Brand – Food & Beverage’, ‘Best eCommerce Solution’, and ‘Best Campaign – Holiday/Seasonal Marketing’.

The race for the top honour was fiercely contested, with strong performances from Singtel, iNova Pharmaceuticals, Miramar Hotel and Investment Company, Ngong Ping 360, Shell Pilipinas Corporation, Yahoo, MoneyMax Jewellery, AIA Carnival, and former titleholder Nestlé (Zone AOA).

Asia eCommerce Awards Marketplace / eRetailer of the Year winner, Watsons.

Another highlight of the evening saw Watsons unseat ZALORA to claim ‘Marketplace / eRetailer of the Year’. Its campaign “Watsons Playlist: The P-Pop Power Concert” earned a Gold for ‘Best Campaign – Community-Driven Interactive Experience’ and a Bronze for ‘Best Campaign – Social Commerce’.

Meanwhile, WPP Open X rose as ‘eCommerce Agency of the Year’, ending DKSH eCommerce’s four-year reign. The agency brought home eight Gold, one Silver, and one Bronze, including multiple wins for Coca-Cola campaigns executed in partnership with Grab. Other agencies recognised for creativity and innovation included ADA Global, iMagic eSolutions, DKSH eCommerce, RED² Digital, Great Deals eCommerce Corporation, Prizm Group, Section, The Great Entertainment Group, and LEAP Commerce.

Asia eCommerce Awards eCommerce Agenct of the Year winner, WPP Open X.

Click here for the full list of winners.

This year’s Awards brought together 17 judges from leading regional brands, who evaluated entries to crown the very best in eCommerce. The winners were revealed on 16 October at the Shangri-La Singapore Hotel, celebrating innovation, creativity, and excellence across the industry.

Congratulations to all winners for setting new benchmarks in eCommerce. MARKETING-INTERACTIVE looks forward to seeing another year of groundbreaking campaigns and bold ideas at the #AsiaeCommerceAwards 2026.

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