Zoom names new head of Asia

Zoom has appointed Sami Ammous (pictured) as head of Asia, bringing on board a technology industry veteran with more than two decades of experience in enterprise communications, sales leadership and go-to-market (GTM) strategy.

Based in Singapore, Ammous will oversee Zoom's business across Asia, focusing on helping customers strengthen collaboration, communication and workplace productivity.

He announced his appointment in a LinkedIn post, sharing that he had long admired Zoom for its technology, customer-centric approach and employee culture.

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The appointment marks Ammous' return to a large enterprise organisation following two years working with startups and businesses in advisory and consulting roles.

Prior to joining Zoom, he was chief AI strategist at Sans Noise and founder and chief GTM strategist at kyadah. He also held advisory roles at Kosmoy and Hukm Launch Pad.

Earlier in his career, Ammous served as vice president of sales for APAC at Cognigy. He also spent nearly 17 years at Avaya, where he held several senior positions, including vice president for Asia Pacific and Japan, managing director for ASEAN and director of sales engineering for APAC.

Reflecting on his appointment, Ammous said his experience working with startups had been rewarding, but he was looking forward to returning to an enterprise-scale organisation.

"There was, however, an itch that work never scratched - working with a team at enterprise scale," he said in his LinkedIn post. 

"Zoom will allow me to have the best of both worlds, working with a team in an enterprise scale organization that's still running with the agility and drive of a startup," he added.

In another regional technology leadership appointment, Manulife named Rose Luk as head of marketing technology for Asia in August, strengthening its regional marketing leadership team.

Luk brings over 15 years of digital marketing experience across the insurance, banking and agency sectors. She was previously director of group digital marketing at Prudential, where she led data-driven marketing initiatives across 10 markets. Prior to that, she spent over three years at AIA as customer ecosystem and experience marketing lead.

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