UNIQLO SG and Studio Ghibli stitch together a little magic

UNIQLO is bringing the world of Studio Ghibli back to its stores with a new UT collection titled "LIVE FOR TODAY, MY DEAR", launching on 18 December 2026, alongside a series of fan experiences in Singapore.

The collaboration marks the latest release in the partnership between the Japanese apparel retailer and animation studio, which began in February 2022.

To bring the collaboration to life, UNIQLO is introducing several activations in Singapore, beginning with an advance sales event at its Orchard Central Global Flagship Store on 17 December.

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Customers who make a purchase during the event will be eligible for a lucky draw, with prizes including a preview of "The Story of Studio Ghibli" exhibition and tickets to a meet-and-greet session with Suzuki.

The retailer is also partnering with "The Story of Studio Ghibli" exhibition at Gardens by the Bay for a special stamp rally beginning 19 December. Visitors can collect stamps at the exhibition before redeeming an exclusive pin badge at participating UNIQLO stores, with 10 designs available.

Meanwhile, a special screening of Spirited Away will take place at Filmhouse Singapore on 19 December to commemorate the film's 25th anniversary. The screening will also feature a planned talk session with Suzuki, offering fans an opportunity to hear from the producer behind some of Studio Ghibli's most recognisable films.

The collection will be available at all UNIQLO stores across Singapore and online from 18 December, with further details on the activations to be announced through the retailer's official social media channels.

MARKETING-INTERACTIVE has reached out for more information. 

The collection features nine T-shirt designs, comprising five for men and four for children, inspired by Studio Ghibli films such as My Neighbor Totoro, Spirited Away, Howl's Moving Castle and Castle in the Sky.

Fans can expect familiar characters including Totoro, Cat Bus and No Face, alongside artwork by Thai artist Kanyada Phatan and Studio Ghibli producer Toshio Suzuki, both of whom have contributed to previous collaborations.

A special design featuring Ghibli characters illustrated by Suzuki, accompanied by the message "LIVE FOR TODAY, MY DEAR", will also be available in adult and children's sizes.

The latest launch follows UNIQLO Singapore's first UTme! collaboration with a global brand, which saw the retailer team up with Nissin and local artist JONTBOY for a series of T-shirts inspired by cup noodles. The partnership marked a shift from previous collaborations with local brands such as Ya Kun Kaya Toast and Old Chang Kee.

Speaking to MARKETING-INTERACTIVE at the time, Paulene Ong, marketing director at UNIQLO Singapore, said the team wanted to "do things differently" by working with a globally recognised brand while continuing to spotlight local talent. She added that Nissin's commitment to research and development aligned with UNIQLO's LifeWear philosophy, with both brands sharing a focus on evolving alongside their communities.

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