Wheelock Place renamed LANDMARK Orchard after 30 years

Wheelock Place has been renamed LANDMARK Orchard, marking the first time Hongkong Land has extended its LANDMARK brand beyond Hong Kong.

The rebranding follows the property's acquisition by Hongkong Land's Singapore Central Private Real Estate Fund (SCPREF) in August 2026. The deal marked the fund's first acquisition since its establishment in February this year.

The new identity took effect on 12 November, signalling a new chapter for the mixed-use commercial property, which has been a fixture along Orchard Road for more than 30 years.

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Comprising office and retail spaces, LANDMARK Orchard is directly connected to Orchard MRT station and will continue serving its existing tenants and visitors under the new name.

The move also forms part of Hongkong Land's broader efforts to strengthen its premium commercial property portfolio across Asia, drawing on its experience in investing in and managing retail and office developments.

In Hong Kong, LANDMARK sits at the heart of the group's Central portfolio and is currently undergoing a major transformation under its more than US$1 billion "Tomorrow's CENTRAL" programme. Hongkong Land said it intends to enhance LANDMARK Orchard by applying its long-term investment approach and property management expertise to the Singapore development.

Commenting on the rebranding, Foo Pei Teng, chief executive of SCPREF, said the move represents a milestone for the group as it introduces the LANDMARK identity to a market outside Hong Kong.

"This is the first time Hongkong Land has brought the LANDMARK name outside Hong Kong. The name LANDMARK Orchard reflects our commitment to the quality of experience we will create for tenants, visitors and the wider community through this property," said Foo.

"Hongkong Land has a long history of investment in its assets and we look forward to bringing that long-term investment approach to LANDMARK Orchard," she added.

The latest move follows Hongkong Land's company-wide rebranding last year, which saw the real estate group unveil a refreshed brand identity developed by branding agency DNCO. The rebrand aimed to modernise the company's century-old legacy while reinforcing its position as a curator of premium city-centre destinations across Asia.

Central to the refresh was the tagline "Experience is central", reflecting Hongkong Land's focus on customer experience and its portfolio of prime commercial properties. Founded in 1889, the group sought to bring its heritage into a new era through a visual identity and brand narrative centred on innovation, hospitality and the evolving needs of urban communities.

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