Yeo’s bets on fortune horse packaging and gamified social play this CNY

Yeo Hiap Seng (Yeo’s) has refreshed the packaging of three of its heritage drinks for the Lunar New Year, introducing limited-edition fortune horse designs across chrysanthemum tea, first harvest green tea and longan red date drink.

Launched under the theme “Wherever you go, fortune follows”, the updated packs feature a vibrant horse mascot, aimed at appealing to younger consumers while retaining the brand’s familiar taste profile.

To support the launch, Yeo’s has rolled out a Lunar New Year Instagram giveaway featuring a ‘GRWM’ (get ready with me) essentials kit. Designed to help consumers prepare for festive reunions, the kit includes a red packet pouch, hair pins and an ingot keychain, alongside other themed items.

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The campaign also includes a gamified personality filter on social media, which matches users to their “perfect Yeo’s drink” through a series of short questions. Positioned as a festive icebreaker, the game is intended to encourage interaction and conversation during holiday gatherings.

The limited-edition fortune horse packs are now available at leading supermarkets islandwide. The digital personality game can be accessed via a website, while the Instagram giveaway runs from 4 to 11 February 2026.

“We are excited to debut our fortune horse packaging, which brings a playful, modern energy to our beloved drinks. This year is about the ‘GRWM’ spirit, sharing moments of joy while getting ready with loved ones. By pairing our refreshed packs with a digital personality game, we are offering fans a fun way to connect and keep the festive mood light-hearted," said Alex Chen, head of marketing and business development at Yeo's Singapore. 

The fortune horse refresh builds on Yeo’s Lunar New Year efforts in 2025 to update its festive branding. During Lunar New Year 2025, the brand rolled out limited-edition packaging featuring the fortune cat across three of its beverages, alongside immersive festive installations.

As part of that campaign, Yeo’s unveiled two 1.2-metre-tall 3D fortune cat installations made from 1,700 recycled Yeo’s plastic bottles each, which were displayed at FairPrice Hougang Mall and FairPrice Xtra @ Jurong Point. The Hougang installation was recognised by the Singapore Book of Records as the largest 3D-printed fortune cat made from recycled plastic bottles.

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