The MC Collective expands luxury travel and lifestyle portfolio

The MC Collective has secured new partnerships with luxury travel company Lightfoot Travel and the Singapore Yachting Festival, expanding its footprint across the luxury travel, hospitality and lifestyle space.

Under the new partnership, Lightfoot Travel has appointed The MC Collective to support its strategic communications efforts in Singapore and across Asia Pacific. The travel company is known for its personalised, tailor-made luxury holidays worldwide.

Meanwhile, The MC Collective will lead strategic communications and media engagement for the Singapore Yachting Festival ahead of its 2026 edition, which will take place from 23 to 26 April 2026 at ONE°15 Marina Sentosa Cove.

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According to the agency, the new client wins underscore continued demand for The MC Collective’s operating model, which centres on senior-led, lean teams focused on reputation-building, experience-driven storytelling and commercial impact, particularly for high-consideration travel and premium lifestyle brands. The appointments also reflect the agency’s broader push into corporate communications.

“Lightfoot Travel and Singapore Yachting Festival are both distinctive brands operating in high-expectation categories. These are audiences who value detail, trust and credibility, and that’s exactly where senior-led communications makes the difference. We’re proud to support both teams with a strategy that is clear, efficient and outcomes-focused," said Eliza Marriott-Smalley (pictured right), founder of The MC Collective. 

The wins follow the recent appointment of Michele Batchelor (pictured left) as The MC Collective's lead consultant, corporate. Batchelor was most recently director of corporate affairs and communications for Southeast Asia at American Express and is a former Bloomberg journalist.

With more than 20 years of experience across American Express, Singtel and Bloomberg, Batchelor strengthens The MC Collective’s capabilities in corporate positioning, executive profiling, issues management, stakeholder engagement and internal communications, complementing its existing strengths in lifestyle, hospitality and F&B.

Speaking on her role, Batchelor said, "I’ve led communications in complex, fast-moving environments and worked with agencies of every shape and size. What I value about The MC Collective model is the clarity and pace: senior people delivering strong thinking quickly, with no layers. It’s less like managing an agency, more like extending your own leadership bench."

The latest wins build on The MC Collective’s growing presence in the hospitality space. In June last year, the agency was appointed regional public relations partner for Mama Shelter as the lifestyle hotel brand geared up to open its first Asia property in Singapore in September 2025.

Under the remit, The MC Collective is handling media relations, key opinion leader marketing and strategic partnerships for Mama Shelter Singapore locally and across the region. The property, located on Killiney Road, marked the Paris-founded brand’s Singapore debut, bringing its signature mix of bold design, community-led programming and laid-back hospitality to Orchard Road.

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