Yeo’s backs para-athletes in new Singapore Disability Sports Council partnership

Singapore heritage brand Yeo Hiap Seng (Yeo’s) has partnered with the Singapore Disability Sports Council (SDSC) to support athletes with disabilities, reinforcing a shared commitment to inclusivity and accessibility in sport.

The year-long collaboration, running from 1 August 2025 to 31 July 2026, will channel funds into critical programmes including training, nutrition, sports science, and transportation. This marks Yeo’s first partnership with SDSC, part of both organisations’ broader efforts to create long-term impact and help youths realise their sporting potential.

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Three athletes have been named ambassadors for the partnership: seven-time Paralympic gold medallist Yip Pin Xiu, and ASEAN Para Games medallists Wong Zhi Wei and Danielle Moi Yan Ting.

Yip is set to compete at the Toyota World Para Swimming Championships in Singapore from 21 to 27 September 2025, while Wong and Danielle continue training in hopes of joining the national squad.

“At Yeo’s, we nourish lives and uplift the human spirit through our extensive range of beverages. We believe sport has the same power to energise, promote well-being, and inspire every individual, regardless of physical limitations," said Yeo's CEO Ong Yuh Hwang.

"The SDSC para-athletes deserve all the support they can get. This partnership reflects our deep commitment to promoting inclusivity, and we are proud to journey alongside Singapore’s para-athletes as they pursue excellence," added Ong. 

In addition, SDSC president Teo-Koh Sock Miang said "We are deeply grateful for Yeo's generous support, which will enable SDSC to further invest in the development of youth talent and strengthen our outreach to aspiring athletes with disabilities." 

"This partnership strengthens our shared mission to help every para-athlete thrive, compete, and inspire others in our community through sport," Teo-Koh added. 

Yeo’s has a long history of backing youth sports in Singapore. Past initiatives include supporting kitefoiler Maximilian Maeder, Singapore’s sole medal winner at the Paris Olympics.

It also sponsored the Singapore Premier League, H-TWO-O Ultimate Women’s Dream Team, and MPL SG2021, the Singapore leg of the Mobile Legends Professional League.

Outside of sports, Yeo’s has also been collaborating with various artists, IPs, and pop-culture franchises as part of its push to stay relevant with Gen Z.

Most recently, it teamed up with Universal Studios for a limited-edition collection featuring fan-favourite dragons from the How to Train Your Dragon franchise. The range includes chrysanthemum tea, first harvest green tea, immuno soy milk, and lychee drink, each adorned with unique dragon-themed packaging.

Photo courtesy of Yeo's.

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