Standard Chartered has released a “Liverpool for Life” personality quiz in celebration of Liverpool FC’s 125 anniversary. Standard Chartered is the official main club sponsor for Liverpool FC.
As the sponsorship activation agency for Standard Chartered, Octagon Singapore collaborated with Newsfeed SmartApps patent pending technology to create this interactive Facebook post which allows Liverpool FC fans to engage with their favourite club.
In the Facebook post playable directly in the newsfeed, users have the chance to answer a quiz to identify which Liverpool FC personality type they are. After seeing which personality they are, they can share the app with their friends, inviting them to find out their personality too.
“One of the biggest challenges in Asia is connecting local fans with football teams on the other side of the world,” said Aaron Pearce, Octagon client services director. “Standard Chartered champions this, with another great example of giving fans the chance to engage with their favourite players and team. The Facebook personality quiz created excellent fan engagement across the Liverpool FC and Standard Chartered pages, with almost 20,000 users pressing play on the quiz link within the first ten days.”
Siddharth Satyanath, senior strategist at Newsfeed SmartApps, said, “Before we launched the quiz app, we knew of the massive fan following that Liverpool FC has in the Asian markets. It definitely encouraged us and our partners further to work with Octagon’s creative team in building a unique, fun and relatable interactive Newsfeed SmartApp for Standard Chartered.”