Star Media Group names Andreas Vogiatzakis group CEO
Andreas Vogiatzakis (pictured), is taking on the group CEO role with Star Media Group. Vogiatzakis was previously CEO of Havas Media Group Malaysia, a role he first took on in 2016 after 10 years with Omnicom Media Group as its CEO in Malaysia. Among the list of clients he has worked with at Havas Media include IKEA, Hyundai, Kia, Emirates, LG, AXA and Philips Lighting. In a press statement, The Star Media Group confirmed that Vogiatzakis will start his role mid August.In a statement to A+M, Vogiatzakis said it is an honor and a privilege to be called to serve one of the most influential media groups in Malaysia with deep heritage and strength.“As Star Media Group sails in the era where consumer is in control and relevant content is of unparalleled importance, I hope to contribute further into the group transformation and strengthen it further for the future,” he added.An ad veteran, in 1997, he launched and ran MediaVest Japan, later merging it with Starcom, with a short stint in between as the Wieden & Kennedy Media Director for Nike, Uniqlo and Ben & Jerry’s. In 2003, Vogiatzakis moved to Taiwan as the CEO of the MindShare Group and in October 2006, he relocated to Malaysia to lead the Omnicom Media Group.“A seasoned advertising man and a frequently sought-after speaker, Vogiatzakis had conducted high-powered learning sessions at numerous conferences, universities, media companies and the industry at large,” media company said.“We are happy to welcome him and we look forward to working alongside him to carve out a bright and sustainable future for the Group. We trust that Andreas’ experience coupled with the wealth of internal talent in the Group, will create new synergies and opportunities that will take us into the next wave of growth,” it added.On his departure, Vogiatzakis said in a statement to A+M that it has been a privilege to work with Havas Group over the last three years. “I am grateful to the network and Mohan for giving me the opportunity to build Havas Media in Malaysia. I wish Mohan and the team at Havas Group the very best.”According to The Edge in March this year, Star Media Group initially appointed Wong Eng Teng, chief operations officer at Prudential Assurance Malaysia as group CEO, after Wong Chun Wai retired from his role on 1 January 2019. However, The Edge later reported that Wong turned down the position at the last minute after receiving a counter offer.
Sunway Group hands media buying and planning business to Mindshare
Sunway Group has appointed Mindshare as its media agency. Mindshare has won the media services pitch against multiple participating agencies. The incumbent on the account is Dentsu.As part of the scope of work, Mindshare will be responsible for media strategy, planning and buying for all the businesses operating under Sunway Group. Sunway Group is one of Malaysia’s largest conglomerates with 12 business divisions that operate across 50 locations worldwide with core interests focused on retail, hospitality, real estate, construction, education and healthcare.Jane Poh, senior general manager of Sunway Group Brand Marketing & Communications said, “Sunway Group is at the forefront of delivering innovations to enrich lives for a better tomorrow and we believe Mindshare will be the most suitable business partner for us to take our vision forward with consumers and stakeholders.”Dheeraj Raina, managing director of Mindshare Malaysia added, “We are thrilled and humbled on this opportunity to partner with the largest business conglomerate in Malaysia on their next phase of growth. Sunway Group offers a very unique opportunity of talking to diverse consumer segments across their life stages through a varied portfolio of brands and we are confident with our data-driven adaptive marketing approach, we will deliver a greater experience to the consumers of Sunway’s businesses.”
Razer and Visa to launch Razer-branded Visa prepaid payment
Razer’s financial technology arm, Razer Fintech, has inked a deal with Visa’s fintech fast-track program, which is designed to make it easier for fintechs to access the global Visa payments network. Razer Fintech and Visa will develop a virtual Visa prepaid solution to be embedded in the Razer Pay e-wallet, that it claims, will allow up to 60 million Razer users to make payments wherever Visa is accepted, at 54 million merchant locations worldwide, the two said in a press statement.Razer Fintech and Visa will be rolling out an exclusive Razer-branded Visa prepaid payment solution integrated into Razer Pay via a mini-app. The move, which allows users to make payments where Visa is accepted, seeks to cement Razer Pay’s position as one of Southeast Asia’s leading e-wallet platforms. Users using their prepaid cards for eCommerce transactions and purchases overseas are presented with various benefits and rewards.According to Razer co-founder and CEO Min-Liang Tan, Razer Fintech is a core growth initiative for the company to empower digital payments across emerging markets, starting from Southeast Asia. “This partnership with Visa significantly extends Razer Fintech’s position as the largest offline-to-online digital payment network in the region,” he added.The prepaid solution will also complement Razer Pay’s existing offerings, which include everyday essentials such as mobile top-ups, leading virtual credits, and entertainment purchases for music and streaming services. Additionally, the company has also tied up with partners to add offerings such as ride-hailing, movie ticketing, and utility payments in streamlined mini-applications.Through the collaboration, the two companies look to enhance the financial literacy levels of the Southeast Asia population, and meet the demands of youths and Millennials in the global cashless economy. For a start, Razer aims to empower the early adopters by introducing interactive and straightforward financial planning capabilities “with a Razer-gamified twist”. Razer Fintech and Visa anticipate rolling out the financial tools progressively in selected countries across Southeast Asia in the coming months, before expanding globally.Chris Clark, regional president, Asia Pacific, Visa added: “This announcement reaffirms Visa’s commitment to the fast-growing and digitally savvy Southeast Asia region. Together, Visa and Razer Fintech have the opportunity to transform the payments experience for not only the gaming community but many of Southeast Asia’s unbanked and underserved consumers as well.”
Inclusive marketing: The issue is probably bigger than just your ads
There are many times we see an ad and think, “Did a woman on the team even look at that before it went out?” In many cases, there might have been. But the problem could have been that they simply weren’t empowered enough to have their voices heard. While inclusive marketing is really about creating content that truly reflects the diverse communities in existing societies today, it is also about getting the voices of your employees heard.During a panel discussion on inclusive marketing at Salesforce Connections held in Chicago, Heather Geisler, Hyatt Regency’s VP, global brands, full service said this sense of empowerment needs to be organisationally entrenched because while hiring a diverse team is important, it is equally important for existing employees to feel they have a say and be advocates for the best marketing.Nonetheless, the lack of diversity present in teams today is still astounding, according to Stephanie Buscemi, CMO of Salesforce. “In marketing roles across industries in the US, only 22% are African American, Latino and Asian individuals. There isn’t even enough people at the table to have diversity conversations,” she said.The power of marketingShe added that marketers have the responsibility to represent communities and reflect back on what is seen, but unfortunately, in her view, this is lacking globally.“I look at a lot of marketing today and think it’s not truly diverse of populations or reflective. I think as marketers we have the opportunity to change that. I think a lot of times as companies, we get so wired into the product and services that we lose sight about empowering somebody,” Buscemi said.Adding on to the conversation was Kaleeta McDade, group creative director of Deloitte Digital, who said marketing has the power to infiltrate homes and stories through social media and TV. But before conversations around diversity are had on the team and in ads, brands must ask themselves if they even have the permission to talk about the issue.“Nike’s [Colin] Kaepernick ad saw a positive movement. But just because Nike did it, doesn’t mean its for everyone. Brands need to understand where they are with their customers because you may not even need to have the conversation at this point,” she added. Knowing where you stand also allows you to try out conversations in a smaller scale to help raise awareness. “You don’t jump all the way up. Have your quick wins,” she added.Meanwhile, Brent Allen, associate publisher, sales and marketing of Hearst, said as a publication, it is aware of the responsibility media brands have. “At Marie Claire, for example, we say we celebrate the complexity of women’s lives and that means all women.We know when our audience comes to us, they want to be seen and want to be seen by us,” she added. Today, the magazine ensures women from all walks of life are represented and interviews are kept in first person or told in direct transcript to ensure they are represented, how they want to be, rather than through the journalists’ lenses.At the end of the day, inclusive marketing is a necessity and it becomes even more powerful and authentic when it is connected to the purpose of the organisation. “It doesn’t just become a story that is told, it is connected to who you are and that leads to more purpose and focus,” Allen added.6 tips to inclusive marketingOften the intention of ads might be pure, but the impact it generates doesn’t reflect the intention. “We have the right intent but impact is what we are held accountable for,” said Alexandra Siegel, senior manager, equality content, narrative and marketing at Salesforce.“Marketers were probably thinking the ideas were good, but when launched, the impact might not be the same depending on environment,” she added.Start with the tone: Subjects should be shown in their best light, and what is the message being delivered and consider the potential impact.Be intentional with language: Think of language as more than just words. It also consists of symbols and metaphors. Think about how different phrases mean something different around the world.Ensure representation: It’s important the representation is authentic. Don’t just have a variety of people in the room for the sake of it. It has to be authentic stories and personalities.“Today there is an appetite for diverse storytelling as we can see through Hollywood with hits such as Black Panther and Crazy Rich Asians. There is a hunger for it. People don’t just want to see themselves reflected, they also want to see communities represented,” Siegel added.Consider context: Context can be tricky but it is important to consult the communities you represent in your diverse ads. It takes extreme thoughtfulness and ensure you are not twisting history to sell product.“Stock photography still has a lot of catching up to do. Many times when you type in manager and employee, you have a man standing over a woman. That often can imply that the man is a manager and the woman is an employee,” she added.Avoid appropriation: A lot of conversations come up in the fashion industry around appropriation where people wear turbans or headscarf.“It is all about power dynamics. Is it a majority culture drawing from a minority culture? Do we have an appropriate representative from the culture? We have to honour and not exploit the culture,” Siegel explained.Counter stereotype: If we can start changing the stereotypes we see in the media, this is where we can influence positive change. It shapes how we see ourselves.At the end of the day, Deloitte Digital’s McDade said to really push the boundaries on inclusive marketing, brands need to:Be comfortable with the uncomfortable and know what you don’t know.“Whenever you step into this air, it will feel awkward and if you don’t know something, ask. If you want to be a change maker, ask and speak up.”Salesforce paid for the journalist’s trip to Salesforce Connect, Chicago.
Wunderman Thompson SG names Nimesh Desai CEO
Wunderman Thompson has named Nimesh Desai (pictured left) as CEO. Prior to the merger between Wunderman and JWT, Desai held the role of Wunderman COO for Southeast Asia. His extensive experience in both B2B and B2C segments across the region includes over 10 years on Microsoft, during which he planned and deployed pan-regional digital, direct, and lead-generation campaigns for both commercial and consumer segments. Within Southeast Asia, Desai has led major clients such as Unilever, Dell, Shell and Kimberly Clark, and helped establish centralised services in production and analytics, including leading local acquisition efforts to strengthen operations.Before the merger, Shannon Dix was CEO of Wunderman Singapore. During his appointment, Dix was said to be supported by Desai, who was also tasked to manage the integration of Wunderman’s business in Southeast Asia, and take on additional responsibility developing Wunderman’s fast growing ecommerce capability in the region. Marketing has reached out to Dix for comment.Desai said forming Wunderman Thompson Singapore has brought together the “finest talent” across creative, data and technology. “The resulting ability to create and deliver meaningful customer experiences for our brands has received an immediate positive response from our existing clients and has already resulted in three significant new business wins in the last 60 days. Inspiring our people to drive business growth for our clients is my number one priority,” he said.Meanwhile, the agency also named former GM at Mirum Singapore, Sharon Fernandes (pictured right), to the newly created role of chief client and growth officer for Wunderman Thompson Singapore. Prior to Mirum, she was with HeathWallace Asia and SapientNitro. Fernandes has over 18 years of digital transformation experience and knowledge, including lifecycle experience in orchestrating business strategies, deploying enterprise commerce platforms and operating multi-disciplinary teams in entrepreneurial, consulting and agency environments. Her client portfolio includes Huawei, Manulife, HSBC, Moët Hennessy-LVMH and Lane Crawford.Annette Male, CEO of Wunderman Thompson said Singapore is not only a key market in its own right, but also an integral hub within the region and globally.“Desai has a track record of strong client partnerships and organic year-on-year growth. Fernandes has proven success in delivering award-winning, experience-led solutions. Together, they are integral to the success of our wider leadership team across creative, data and technology.”Most recently, the agency also hired Digitas as chief strategy and transformation officer, Justin Peyton in the same role at Wunderman Thompson. He is based in Singapore and driving growth in the Asia Pacific region. He joined months after Wunderman Thompson appointed Annette Male, APAC CEO at Digitas as its APAC CEO.Read also:Wunderman Thompson unveils new brand identity and logoDuracell picks Wunderman Thompson as global creative partnerFormer CEO of Wunderman APAC Caspar Schlickum joins Accenture Interactive OperationsWunderman Thompson merger: Why you shouldn’t panic yet
Stranger Things hype: Burger King unveils Upside Down Whopper, Nike goes retro
First Game of Thrones, and now Stranger Things. Brands are clearly having a field day sprinkling some entertainment flavour to their marketing mix. The Netflix show, which has been all the rage recently, will even be getting its own mobile game in 2020. It also made headlines a month back for partnering up with Coca-Cola to bring back its 80s-themed “New Coke” for a limited period.Also leaving its bite marks are the folks at Burger King who have created the “Upside Down Whopper”, in partnership with Netflix, which will be made available in major cities in the US. According to media reports, this will be coupled with the ability to purchase Stranger Things merchandise at several locations. The burger will have its own “retro-style” packaging.https://www.youtube.com/watch?v=_dO3w4ibsEwMeanwhile, Nike will be releasing its new collection based on the show on 27 June. According to the brand, the sporting world in 1985 was also undergoing a radical change and “energy was reverberating from the summer games in Los Angeles and pro basketball was swinging firmly into its showtime era”. At Nike, 1985 was the year visible Air began to take shape (realized two years later in the Air Max I) and when the iconic Dunk emerged on collegiate basketball courts. The collection highlights three popular sneakers – the Cortez, Blazer and Tailwind. The first drop of the collaborative capsule incorporates Hawkins High’s green and orange color scheme and Tiger mascot into a spirited mix of apparel and footwear. Sweatsuits and complementary T-shirts channelling the 1980s style, and three matching sneakers are part of the collection. Dubbed the “OG Pack”, the second drop of shoes will arrive July 1 with each shoe carrying a red, white and blue color scheme that celebrates the US Independence Day in 1985.Meanwhile ice-cream chain Baskin-Robbins partnered with Netflix to create exclusive Stranger Things-inspired flavors of the month such as “Eleven’s Heaven” and “Upside Down Pralines”. It also has other offerings such as “Upside Down Sundae” and “Demogorgon Sundae”. “We wanted to give fans a taste of the new season of Stranger Things and are thrilled to partner with Netflix to give customers across the country an experience straight out of Hawkins, Indiana,” said Carol Austin, VP of marketing for Baskin-Robbins. “Whether you love the show or just love some seriously delicious ice cream creations, we’ve got something for everyone.”
Grab puts up OOH ad in response to IG comment calling its last OOH ad ‘useless’
Grab has put up an OOH ad… in response to a comment calling its last OOH ad a useless one. But this time around instead of just having more “useless ads” it has decided to push out an entire “Grabtitude” campaign. As part of the campaign, the ride hailing app stocked its cars with complimentary bottles of water – as a small token of the company’s appreciation and to say thanks for all the support, it said.As part of the campaign, consumers can also redeem SG$50 worth of Grab ride vouchers by collecting all six bottle designs to form the word “THANKS”! “What’s more, when we feel and exude gratitude, we have the power to set off a chain reaction of positive energy that can make an impact on the lives of those around us,” it said.The brand said the campaign came around after the user “challenged” it to do something that he could actually use on its Instagram page: Marketing has reached out to Grab for more details on the ad.Meanwhile, Grab has also just been fined SG$16,000 for unauthorised disclosure of the names and mobile phone numbers of 120,747 GrabCar customers in marketing emails. According to a report by Singapore’s Personal Data Protection Commission (PDPC) the company sent out emails to passengers with information on other consumers due to the erroneous assembly of customer information from different database tables. This came after changes were made to the structure of its customer database since the previous marketing campaign.
Mars Wrigley VP of marketing on young talent deserving more respect
Coming on board as a judge for Marketing‘s inaugural Marketing Talent Award is Nicole McMillan – an internationally renowned marketing executive, with almost two decades experience in driving the world’s most valuable brands in regional and global roles with a focus on consumer goods.McMillan is a change agent and driver of growth strategies in complex and emerging markets with an innate dissatisfaction with the status quo in her DNA. She is a sought after and internationally renowned keynote speaker and is naturally drawn to transformation and progression in herself and those that she leads. She as spent the last 11 years in various senior roles in Mars, based in Australia, Hong Kong and Singapore. Nicole’s current role is vice president marketing, Mars Wrigley AMEA.Celebrate and reward your star employees and teams at the inaugural Marketing Talent Awards 2019 and attract new talent. Entry submissions close on 12 July—start your entries now!As a judge what do you hope to see in the submissions for Marketing Talent Awards from the rising stars?I would like to see our rising stars demonstrating innovative approaches and fresh thinking. Being brave in challenging the status quo with innovative approaches will help them stand out from the pack.Why do you think talent retention is such a problem in the marketing/advertising community?People now have such a diverse range of choice of how they want to spend their time working. In order to attract and retain talent, organisations regardless of size, must work on their value proposition to ensure they are aspirational to the best talent.Young talent deserve more respect for the fresh perspective they bring.There needs to be more of an emphasis on the value exchange between younger and more experienced talent. Diversity in length of experience can be a real asset as evidenced by the benefits of reverse mentoring.What about the veteran marketers? What will you be on the look out for?Veteran marketers need to demonstrate how they create a culture of learning and curiosity in their teams. The best ones provide safe spaces for their teams to learn, test, fail, learn and try again. Rewards don’t come from playing it safe.Veteran marketers also play a role in giving back to the industry by staying relevant to the needs of the talent they want to attract. It’s no different to understanding what our customers want, we need to understand what the needs of the talent are to ensure they find the industry attractive.One important tip for our veteran marketers:Listen to the rising talent, they have a wealth of different and valuable perspective to make you a better marketer.What do you make of the awards?On the surface awards are important because of the recognition aspect, it’s always great to acknowledge talent and hard work. Equally important is to look beyond your own internal organisation for fresh thinking and to be inspired what your peers are achieving. A gift of participating in awards, either as a judge or a candidate is your window to the world outside your own reality.Read also:Manulife CEO on skills senior marketers need to have to really impressMCI deputy chief on why marketing talent constantly changing jobs isn’t all badMarketing Talent Awards: Why marketers need to be a catalyst for positive changeMarketing Talent Awards judge Frances Koh on the demanding nature of marketingMarketing Talent Awards: Prudential’s Goh Theng Kiat on talent diversityMarketing Talent Awards: Judge Linda Locke on Singapore’s talent retention
Dove SG fights stigma against sensitive skin, sheds light on the struggle
Dove Singapore has launched a brand film highlighting the struggles of living with chronic skin conditions. Conceptualised by GOODSTUPH, the spot anthropomorphises the relationship between sensitive skin sufferers and their skin.In the film, four women share the emotional and physical struggles of living with eczema and reveal how far they’ve come in making peace with their skin. Through the film, Dove hopes to fight the stigma surrounding skin conditions, to inspire skin sufferers to be fearless, and for society to fear less.Pat Law, Founder of GOODSTUPH, said, “Dove has always stood out in their ability to connect with consumers on a genuinely human level. For their DermaSeries, we wanted to dispel misconceptions skin sufferers face and share their stories in a way that would connect with every consumer.”Shermaine Chen, marketing manager at Unilever Singapore, said, “Dove DermaSeries delivers dry skin and eczema relief, but we understand that making peace with chronic skin conditions goes beyond the physical. There is a lot of emotion behind years of struggle that takes strength to come to terms with. We hope that through the stories that Germaine, Beatrice, Rachel and Zoe have graciously shared, Dove can inspire more skin sufferers to make peace with their skin.”The film runs for about one minute, and may be found on cinema, outdoor and Dove Singapore’s social media platforms. Check it out below:https://www.youtube.com/watch?v=F7LyO-Gb8EICampaign credits:Client: Unilever – Dove DermaSeries (Singapore)Agency: GOODSTUPHCreative director: Alan LeongCreative team: Issa Mauricio, Arista KhooPhotography: Jayden Tan, Nik VoonDesigner: Emily ChooAccounts servicing: Eugenia Tan, Antonia TanProduction house: Very Crafty FilmsProducer: Daniaal AdamDirector: Amanda Tan
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