SpotX, a leading global video advertising and monetization platform, today announced an exclusive ad server and supply-side platform (SSP) agreement with Cignal Play, the over-the-top (OTT) platform of Filipino broadcaster Cignal TV. Cignal TV is a top pay-TV operator in the Philippines, boasting 2.2 million subscribers.
In addition, SpotX has announced SSP partnerships with OTT platform iWant — building upon an existing relationship with ABS-CBN — along with major Filipino TV network GMA and online news publisher Rappler.
With these partnerships, SpotX now works with the top two leading local OTT platforms, broadcasters, and online news publications in the Philippines. Along with existing partnerships in place with ESPN5, Viber, and regional leading OTT platforms iflix, HOOQ, and Viu, SpotX now provides unrivalled access to premium video advertising in the Philippines.
“As one of the major OTT streaming services in the Philippines, it is critical for Cignal Play to partner with best-in-class ad technology providers to strengthen our advertising-supported video on demand (AVOD) business. SpotX’s ad server and SSP will help us secure more brand advertising dollars, maximize our revenue, and deliver a premium ad experience for our viewers,” says JC Medina, VP for digital innovation, Cignal.
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield across all streams and all screens. SpotX’s video-first technology includes ad management, campaign management, and ad trafficking, allowing media owners to manage traditional direct sold, programmatic direct, and private marketplace deals using a single platform all with 100% transparency and informed control.
With a population exceeding 100 million, the Philippines is experiencing the fastest advertising growth in APAC, with net total ad spend anticipated to expand by 15.2% in 2019, according to Media Partners Asia.
“The Philippines offers an attractive combination of a strong economy, rising disposable income, and the highest internet usage levels in the world. It is a key market for SpotX, and our continued investment reflects the significant growth opportunities within premium video advertising. We’re excited to be partnering with Cignal Play, GMA, iWant, and Rappler, helping them adopt the latest programmatic video technologies and strategies to drive revenue growth,” says Mete Bargmann, director of business development, APAC, SpotX.
“GMA has been the driving force behind the Filipino broadcast industry for nearly seventy years, consistently producing the most popular entertainment shows in the Philippines. As viewing behaviour fragments across more devices, it is essential that our market-leading content is available when and where our consumers are. Partnering with SpotX will allow us to launch, scale, and monetise our OTT services and help advertisers successfully connect with GMA viewers wherever they are,” says Zari Leonardo, assistant vice president, digital advertising solutions, GMA New Media, Inc.
“OTT has exploded in popularity in the Philippines, and iWant has been leading the charge by offering top-quality content from ABS-CBN along with original local productions. Not all video advertising is created equal, and iWant offers a premium long-form viewing experience which agencies and brands are increasingly looking for. By working with SpotX, we can access the growing demand for premium video advertising and continue to provide a free, ad-funded streaming service to a broader set of consumers,” adds Andrew Favis, head of OTT product innovations, iWant.
“Rappler has established itself as the go-to source of credible journalism and a safe space for news readers in the Philippines. Reporting the truth has never been more important, and that requires investment in editorial teams. It’s essential that we work with partners like SpotX who can help us grow our video advertising business so we can continue to provide the best content for our users,” says Janice Arnaiz, ad operations lead, Rappler.