Former marketing lead at Sentosa Leisure Group Lee Huei Chern is now director of sports marketing at the Singapore Sports Council.
Lee (pictured) left Sentosa Leisure Group earlier this year after four years with the company, and now leads the strategy for the council’s digital marketing, consumer activation, community engagement and outreach, mascot marketing and merchandising.
Prior to her in-house roles, Lee was general manager and director of brand strategy for Starcom Mediavest Group’s regional client group for three years. She also held the role regional advertising manager for Dow Jones International.
Lee confirmed the appointment to Marketing.