Colin MitchellÂ has joined McDonaldâ€™s new position as global vice president of brand after spending the past 16 years at Ogilvy & Mather.
Mitchell has been with Ogilvy since 1999.Â He most recently served as worldwide head of strategic planning at the WPP shop.
In his new role, he will report to McDonaldâ€™s global chief marketing officer Silvia Lagnado and will be tasked with articulating the fast-food chainâ€™s brand vision and positioning. He will also be charged with â€śimpacting major pieces of the McDonaldâ€™s brand, including advertising, visual identity and packaging.â€ť
The fast food giant said he would relocate to Chicago with his wife and three children.
McDonaldâ€™s is also in the midst of a creative review of its business in the US, according to The Drum.
In April, the company announced the review, stating that it is â€śexploring solutions that will provide us with greater integrated strategic thinking, creativity and brandÂ consistency across all our consumer touch pointsâ€ť in the US. Currently, Publicis Groupeâ€™s Leo Burnett and Omnicomâ€™s DDB share the account.