Ogilvy Advertising HK names new co-managing directors

Ogilvy Hong Kong has appointed Sherman Yeung (pictured left) and Jason Fashade (pictured right) as co-managing directors of Ogilvy Advertising Hong Kong, marking a significant milestone in the company’s commitment to developing and elevating internal talent. They both report to Chris Reiterman, CEO of Ogilvy APAC and Greater China. 

These are newly created roles aimed at strengthening collaboration and continuity to meet the evolving needs of both local and global clients. Together, they lead the advertising team and business operations, driving growth, innovation, and culture within the advertising unit, said a spokesperson from Ogilvy in conversation with MARKETING-INTERACTIVE.

"While their primary focus is on the Hong Kong market, their remit also includes positioning Ogilvy Advertising Hong Kong as a strategic hub for Chinese brands going global and international brands expanding into Asia."

Yeung, previously managing partner of Ogilvy Advertising Hong Kong, and Fashade, most recently managing director of social and performance of Ogilvy Advertising Hong Kong, bring a wealth of experience to their new roles.

With 15 and 13 years of dedicated service in Ogilvy respectively, they have been instrumental in shaping Ogilvy Advertising Hong Kong’s growth, culture, and strategic direction. Their promotion into a newly established co-leadership structure reflects the company’s belief in collaboration and continuity, and matches the local and global needs of clients in this international city.

Their collaboration will be crucial in leading the advertising team and operations forward with renewed energy and purpose, especially as Ogilvy Hong Kong continues to serve the local market but also acts as a pivotal hub, empowering Chinese brands with a global ambition and global brands with an Asian aspiration.

"One of our proudest achievements is the strength and depth of our leadership bench," said Reiterman. "Yeung and Fashade have consistently demonstrated vision, integrity, and operational excellence, they complement each other extremely well in bringing strong local and global market understanding and skills in social and innovative advertising and branding together. Their leadership will guide the team and operation forward with renewed energy and purpose."

Don't miss: Ogilvy brings together PR, influencer and paid social under unified Social@Ogilvy brand

The appointments come after Ogilvy APAC unveiled a unified social marketing offering under the Social@Ogilvy banner, combining experts across various divisions into one single, integrated team.

While Ogilvy first introduced Social@Ogilvy globally in 2012, social marketing has long been a core focus for Ogilvy APAC. This strategic move consolidates Ogilvy’s diverse social expertise from paid and organic social, influencer marketing and social commerce into a single, unified team of 550 social experts in 16 markets. 

The move reflects growing demand for social-first marketing and streamlines the agency’s offer across brand strategy, influencer marketing, paid social and social commerce, all under what it calls a “connected social” model.

The “Connected social” offer tackles common issues brands face in the region, where they often work with a variety of social specialist agencies in individual markets without a holistic approach that ladders up to strategic brand and business goals. By bringing together its expertise in areas such as social media research, campaign development, content creation, media planning and buying, influencer marketing, and social commerce and CRM, Social@Ogilvy provides clients with a single point of access to a complete range of social marketing services.

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