Ebiquity names new general manager for SEA

Ebiquity has appointed Deanson Lee (pictured) as general manager for Southeast Asia, bolstering its leadership team amid rising regional demand for intelligence-driven media performance solutions.

Lee joins from Havas Media Group, where he served as managing director of Digital Havas Media Singapore and Arena Media Singapore. With over 15 years in the industry, he has held roles ranging from hands-on practitioner to senior leadership, giving him a “cloud-to-ground” perspective that blends strategic foresight with practical execution.

Throughout his career, Lee has worked with cross-functional teams to deliver measurable business outcomes, lead transformation programmes, and turn strategic frameworks into operational solutions for brands, according to the consultancy.

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His appointment comes as media performance increasingly hinges on technology infrastructure, unified operations, and teams’ readiness for an AI-first landscape. Ebiquity said Lee’s expertise in aligning technology adoption with operational change will help clients navigate evolving audience behaviours, strengthen governance and compliance, and improve performance measurement.

"We are excited to welcome Lee to Ebiquity in this leadership capacity. His deep industry knowledge, proven track record in digital transformation, and passion for innovation will be instrumental in advancing our growth and enhancing client value across Southeast Asia," said Leela Nair, managing director, APAC, Ebiquity.

In tandem, Sanny Manduapessy, managing director, SEA, Ebiquity said, "Lee brings valuable expertise that will strengthen our ability to serve clients across the region. His appointment complements our ability to deliver insights and innovative solutions to help clients navigate an increasingly complex media landscape. Whether this is to in-house or to achieve operational digital excellence, all in pursuit of driving transparency and effective outcomes for our clients."

Speaking on his new role, Lee said, "We are entering a new era where marketers must align partners, talent, technology, and operational agility to unlock true media effectiveness. Ebiquity is uniquely positioned to guide brands through that evolution - not just by measuring performance, but by enabling the organisational change needed to achieve it." 

The appointment comes shortly after the Singapore Tourism Board (STB) named Ebiquity as its marketing agency consultancy partner following a competitive tender.

Over the two-year contract, Ebiquity will work with STB’s marketing group and regional offices to optimise its network of agency partnerships across key markets, providing strategic guidance on agency performance, governance, and operational frameworks, while ensuring the organisation remains agile and future-ready amid rapid technological change and growing scrutiny over media investment.

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