Allison Worldwide, Stagwell nabs MSL APAC CEO to lead growth and innovation

Allison Worldwide and Stagwell are boosting their Asia Pacific footprint with the appointment of Margaret Key (pictured) as CEO of Allison Asia and executive director, Asia Pacific, for Stagwell.

Key, who joins on 1 October and will be based in Singapore, brings more than 20 years of regional experience to the dual role, reporting to Allison Worldwide CEO Jonathan Heit.

In her dual role, Key will lead Allison Asia’s growth and expansion strategy while steering Stagwell’s regional market development and client engagement across the network.

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She joins from Publicis’ MSL Group, Asia Pacific, where she transformed a fragmented network into a cohesive regional agency and delivered strong business growth.

Her career also includes senior roles at Edelman and Burson-Marsteller across APAC. She also sits on the board of Verité, a nonprofit focused on global labour rights.

“Key is a proven force in our industry, and her appointment signals an exciting new chapter for our Asia Pacific clients and communications business,” said Ray Day, executive chair at Allison Worldwide and vice chair at Stagwell.

“She also shares our dedication to every client’s success through a world-class team delivering world-class results," added Day. 

To her new role, Key said she is "honoured honored to take on these roles at such a pivotal time for both brands.

"Allison and Stagwell each have a very positive reputation in the marketing landscape, and I look forward to working with our talented teams across Asia to deepen our cultural relevance, accelerate innovation and drive sustained growth for our clients," she added. 

Key’s appointment comes amid a strong period of momentum for Allison in Singapore. Most recently, it appointed Kelvyn Foo as general manager of its Singapore office.

In his new role, Foo will lead the Singapore team’s operations and growth agenda, with a focus on strengthening regional and global client partnerships and helping brands navigate an increasingly complex communications landscape.

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