Redhill’s new AI agent turns hours of PR work into minutes

Global communications agency Redhill has unveiled PressOffice.ai, an AI agent designed to overhaul how brands and agencies handle press releases.

By combining the speed of artificial intelligence with Redhill's international media network, the tool allows users to draft, refine, and distribute press releases in minutes, a task that traditionally takes hours or even days.

Leveraging a curated database of over 5,200 journalists across more than 20 countries, PressOffice.ai offers precise targeting and reach for organisations of all sizes. Users can select specific sectors and markets to target, with global distribution tracked in real time through a live campaign dashboard.

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In addition, the platform supports the complete PR workflow. Users can input their story and instantly generate a well-structured draft, while the AI refines grammar and tone, suggests style variations, and prepares the release for distribution.

Redhill says the tool is particularly suited for SMEs, startups, in-house teams, and PR agencies handling multiple accounts. From lean startups seeking to amplify their brand story to established agencies looking to scale output, PressOffice.ai aims to streamline the news distribution process, offering a faster and more efficient way to get announcements out.

The platform is now available worldwide, giving organisations the ability to craft and disseminate an unlimited number of press releases.

“At Redhill, we believe that the future of public relations lies in combining human creativity with technological innovation. PressOffice.ai gives communicators the tools to move faster, think more strategically, and focus on what really matters, creating impact,” said Manisha Seewal, group president at Redhill.

Speaking on the new tool, Delbert Ty, ex-CMO of Coffee Meets Bagel said, "PressOffice.ai is the tool I always wished I had during my time at Circles and Coffee Meets Bagel. As someone deeply committed to metrics and target setting, I've often been frustrated by the ambiguity of the PR process—it felt so arbitrary. Today, that all changes." 

AI-driven tools have been gaining momentum across marketing and communications. Most recently, Reddit launched Reddit Community Intelligence at Cannes Lions, tapping into over 22 billion posts and comments to provide structured insights for brands, helping them plan campaigns, validate ideas, and connect with high-intent communities.

Meanwhile, Meta has expanded its AI-powered ad tools to give marketers more control over campaign optimisation. The update emphasises value-based optimisation, enabling advertisers to specify the conversions that matter most to their business—whether it’s boosting profit, reducing churn, or acquiring high-value subscribers.

Meta says the goal is to guide its ad systems to prioritise outcomes aligned with advertisers’ key performance indicators across channels.

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