Sight names new head of experiential and creative strategy

Sight has appointed Andrew Larvin (pictured) as its new head of experiential and creative strategy as the agency looks to strengthen its brand storytelling offering.

Larvin brings 13 years of experience in the experiential space, having worked across APAC with brands including Binance, Netflix and Nike. In his new role, he will be tasked with weaving technology and creativity together to enhance client storytelling and set new benchmarks for impact.

Most recently, Larvin spent nearly eight years at George P Johnson Experience Marketing, where he held multiple roles including creative strategy director, group creative director, senior creative director and co-head of creative services. He also held positions at DARKHORSE and Jack Morton Worldwide.

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His appointment follows a year of 200% year-on-year growth for Sight, which also expanded into the UAE and Australia. The agency said it has delivered more than 53 events in 2025 for brands such as Bybit, TOKEN2049, Hilton International and Sophos, with upcoming projects in the airline and tech verticals.

Founded in Singapore, Sight is a brand experience agency with offices in Australia and the UAE. Its portfolio includes Marriott International, OKX, Salesforce, AIA and Hilton International.

“Larvin knows how to turn creative thinking into real-world impact. He’s not just here to add ideas, he’s here to help shape where we’re going next. His experience in building work that’s both culturally relevant and strategically sharp makes him a powerful addition to our team," said Anna Patterson, founder of Sight. 

She added, "As we take on more ambitious projects across new verticals, Larvin's creative leadership will help ensure our experiential work stays original, honest, and brave, whilst collaboratively tackling the business aspirations our clients present to us.”

Speaking on his new role, Larvin said, "It’s a pivotal time for experiential marketing. We have more tools than ever to fuel creativity and connect with audiences. At the same time, client objectives are sharper and more focused on results. I’m excited to join Sight and get to work on crafting brand stories that not only resonate with people but also deliver measurable business success.”

The move comes as agencies across the region continue to bolster their creative leadership benches, with MBCS also making a senior hire. MBCS has appointed Matt Holmes to lead creative strategy and ideation, part of a wider push to bring media and creative closer together. The hire marks a significant step in the agency’s refreshed creative model, which aims to align strategy, storytelling and media integration from the outset.

Holmes will oversee strategy across content, experiential, partnerships, activations and influencer marketing, with a remit to drive talkability and real-world impact.

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