Ogilvy brings together PR, influencer and paid social under unified Social@Ogilvy brand

Ogilvy APAC has unveiled a unified social marketing offering under the Social@Ogilvy banner, combining experts across various divisions into one single, integrated team.

While Ogilvy first introduced Social@Ogilvy globally in 2012, social marketing has long been a core focus for Ogilvy APAC. This strategic move consolidates Ogilvy’s diverse social expertise from paid and organic social, influencer marketing and social commerce into a single, unified team of 550 social experts in 16 markets. 

The move reflects growing demand for social-first marketing and streamlines the agency’s offer across brand strategy, influencer marketing, paid social and social commerce, all under what it calls a “connected social” model.

The “Connected social” offer tackles common issues brands face in the region, where they often work with a variety of social specialist agencies in individual markets without a holistic approach that ladders up to strategic brand and business goals. By bringing together its expertise in areas such as social media research, campaign development, content creation, media planning and buying, influencer marketing, and social commerce and CRM, Social@Ogilvy provides clients with a single point of access to a complete range of social marketing services.

Leading the new team is Jeremy Webb (pictured centred), head of Social@Ogilvy, who said the way brands show up on social media in APAC needs better connection, with culture, with brand and with business.

"Our in-house creators, media buying, influencer and commerce specialists, as well as content production and operation centers in Bali, Manila and Wuxi, allow us to execute at scale and consistently, across every market in the region.”

Daniel Young has been appointed to the newly created role of group managing director, consumer PR, social and influence for Australia and New Zealand, tasked with leading the expanded team.

“The most successful organisations recognise that social media isn’t just for amplifying messages created elsewhere,” Young said. “It’s where brand identity is shaped through ongoing consumer, creator and community dialogue, where discovery naturally occurs, and increasingly, where commerce happens. This reality makes social media not just a channel choice, but the foundation for modern brand marketing and growth strategies.”

The Social@Ogilvy team offers capabilities in strategy, social creative, performance, analytics, social CRM and content orchestration, fully integrated with Ogilvy’s wider marketing services across advertising, PR and customer experience, all powered by WPP Open.

Ogilvy PR and Ogilvy Health CEO Richard Brett (pictured left) said the relaunch gives clients “unrivalled access to expertise across the entire social-first customer journey,” claiming it now represents the most expansive social offering in the Australian market.

Chris Reitermann (pictured right), co-CEO of Ogilvy APAC, described social media as one of the most powerful cultural forces shaping how people connect, communicate and consume. 

"Brands can no longer afford to simply 'do social' as a tactic," he said. "They must become social at their core by embedding cultural relevance, community, and conversation into every touchpoint. Our unified offering empowers clients with an integrated, seamless approach that drives deeper impact, greater efficiency and results from creating brand value, consumer engagement to social commerce sales.”

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