Asia's leading source of advertising, marketing & media news.
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Analysis
Study: 46% of Gen Zs are more interested in brands that use AI influencers
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News
May the fourth be with you: Brands who leveraged the force this Star Wars Day
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Award News
Watsons and ADA Asia crowned Overall HashMasters at the Hashtag Asia Awards 2024
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Media
The Wall Street Journal to relocate Asia HQ from HK to SG
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News
Universal Music's artistes to return to TikTok following new deal
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ADA unveils AI CoPilots to revolutionise marketing and commerce for global enterprises
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Great get-together for 'Great Breakup': Harnessing the power of the pack
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Navigating the headlines: Why marketers need to remain agile and top-of-mind
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Five marketing must-haves that will continue to power your brand in 2024
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'We say no a lot', says The Woke Salaryman co-founder on brand partnerships
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Is an influencer career sustainable amidst micro content rise, gen AI and geopolitics?
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'Content marketing is giving up control of the narrative', says McDonald's international CMO Eugene Lee
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Cracking the code: How women can get ahead in an AI-driven workplace
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