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Malaysian telco redONE eyes travellers as it breaks into SG market

RedONE is looking to break into Singapore telco scene with packages tailored for frequent travellers to and fro Malaysia. During its month-long trial period, redONE is offering free data roaming services under the condition where subscribers must provide feedback so that it can improve its services.

In a statement to Marketing, redONE said that it has launched a website and Facebook page, as well as decorated and equipped its partners’ shops with marketing materials islandwide. To encourage more sign-ups during the trial period, redONE is waiving off both registration and SIM card fees and adding extra data and free minutes to new customers. Other marketing activities will commence after the official launch of services.

On the niche target audience, a spokesperson explained, “There has been an increase in Malaysians travelling to Singapore to work and going back home on the same day. We want our subscribers to stay connected with their friends and families at these two borders. We want to do anything that will bring families and loved ones closer at a reduced cost.”

The company believes that its offerings will not only attract Malaysians who come to Singapore to work, but also Singaporeans who love to shop across the borders as well. RedOne aims to achieve 1% of the postpaid market within its first year of launch, added the spokesperson.

At the heart of all its packages is the “Data Without Borders” benefit, where subscribers can use their bundled mobile data and data add-ons in both Singapore and Malaysia without incurring extra charges. Bundled voice calls and SMS can be used to call or send to Malaysia numbers as well, as long as the originating location is from Singapore.

Meanwhile, it also seeks to meet the needs of heavy social media users through its redSOCIAL monthly add-on that costs SG18 for 20GB of Facebook, Skype, WhatsApp, and YouTube data. According to the press release, more bundles for heavy video, chat and voice users will also be launched in the near future.

RedONE, which has established itself as a budget postpaid provider in Malaysia since 2012, currently has over a million active users. The telco, which rides on StarHub’s mobile infrastructure said its services are designed to “deliver what truly matters in the most simple and practical manner”.

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