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Malaysia reportedly to leverage digital tech to transform tourism industry

Malaysia is undertaking a comprehensive digitalisation journey to revolutionise its tourism industry through smart tourism initiatives that coincide with the fourth industrial revolution. As part of this, Special Tourism Investment Zones will be created across the country, multiple media reports said quoting Prime Minister Mahathir Mohamad. He was also quoted that “specific incentives” are being created to draw investments for infrastructure and new technology in the tourism sector.

According to the prime minister, the Malaysian government also aims to offer the necessary tools for the tourism industry to be globally connected, carry out rigorous data analytics of tourism futures, and shorten the supply chain should the country embrace digitalisation, multiple media outlets said.

He also said that tourist arrivals to Malaysia is expected to hit 1.8 billion by 2030, and a wider base of services is expected to be offered “beyond the conventional tourism-focused industry”. During the first half of this year, Malaysia recorded a 6.8% growth in tourist receipts, contributing RM41.69 billion to the country’s revenue. The country received 13.35 million international tourists, a 4.9% increase during the same period last year..

Singapore (5,381,566) emerged the top destination for international tourist arrivals followed by Indonesia (1,857,864), China (1,558,782), Thailand (990,565), Brunei (627,112), India (354,486), South Korea (323,952), Philippines (210,974), Vietnam (200,314) and Japan (196,561). According to Tourism Malaysia, ASEAN arrivals continued to dominate the share of tourist arrivals to Malaysia with a 70% contribution.

Singapore also contributed the highest receipts (RM11.56 billion), followed by China (RM7.09 billion), Indonesia (RM5.71 billion), Thailand (RM1.70 billion) and Brunei (RM1.52 billion).

According to Tourism Malaysia, per capita expenditure increased by 1.9% from RM3.06 million during the first half of 2018 to RM3.1 million this year.Top five countries with highest expenditure per capita were Saudi Arabia (RM11,376.90), United Kingdom (RM5,241.5), Canada (RM4,593.1), China (RM4,546) and United States (RM4,537.90).

The medium-haul market and long-haul market occupied a 20.8% share and a 9.2% share respectively. Overall, the performance of the short-haul, medium-haul and long-haul markets registered positive increase with 4.7%, 7.1% and 1.8% growth respectively compared to the first half of 2018.

Tourism Malaysia also said that the average length of stay (ALOS) during this period also increased by 0.4 nights to 6.2 nights. The top five countries with the highest average lengths of stay were Saudi Arabia (10.5 nights), France (8.7 nights), Germany (8.3 nights), Netherlands (8.1 nights) and Canada (7.7 nights).

(Photo courtesy: 123RF)

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