Dentsu Singapore’s former head of strategy, Udara Withana (pictured) has joined digital innovation agency Toaster at its regional headquarters in Singapore. His newly created role as head of strategy will see him responsible for the agency’s client portfolio, including work for Google, Unilever Clear Global and other local and regional business at the agency.
He spent six years with Dentsu Singapore, starting as strategy director and moving up the ranks to head the team. With the agency, he was involved in acquiring new businesses as well as farming new opportunities within the existing clients. Among his duties include working on global, regional and local clients out of the Singapore office as well as heading the agency’s strategy consultancy practice, Hatchery, out of Singapore.
Some of the APAC clients he worked with are Uniqlo, Canon, Toyota, Shiseido and Sompo Insurance, from expanding strategy output from integrated to specialised content, social and customer experience duties. Previously, Withana has had stints with JWT, ambrosia Communications and creative agency MRY. According to Withana, after nearly six years at Dentsu in Singapore, he felt that a new challenge beckoned.
“Toaster is growing rapidly. I knew that Toaster has been ranked as the top digital specialist agency in the world, but it wasn’t until I met them that I fully understood their groundbreaking, innovative approach to digital marketing. The opportunity to be part of an agency that engineers behaviour change ideas at scale is exciting,” he said.
Meanwhile, Vinod Savio, executive creative director, Toaster APAC and India said Withana has a well respected strategic mind and will elevate Toaster’s work in bringing people and brands together in creative ways.
“We couldn’t be happier than to welcome Withana to our team. He will play an essential role in our continued growth given his track record of delivering consumer-centric solutions across global, regional and local clientele,” said Toaster APAC’s managing director, Dorothy Yew.