Dentsu Aegis Network acquires China e-commerce agency EBP, integrates it with iProspect

(Pictured left to right: Frank Xu, founder & CEO EBP, Michelle Lau, CEO Dentsu Aegis Network China, Joanna Catalano, APAC president, DAN Solutions, Ruth Stubbs, global president, iProspect, Tony Chen, CEO iProspect China)


Dentsu Aegis Network has announced the acquisition of marketplace e-commerce agency, Shanghai EBP Internet Technology Co. Ltd. (“EBP”).

EBP will be joining the network as part of business performance specialist agency iProspect and rebranding as ‘EBP an iProspect company’.

Frank Xu, founder and chief executive officer, EBP said: “We have found the perfect partner in Dentsu Aegis and iProspect. We complement each other’s strengths, with EBP bringing advanced e-commerce capabilities at scale, and iProspect bringing a diverse client base. We have been working closely with Dentsu Aegis Network China agencies for some time and have already seen early successes with this partnership. I look forward to more success as we start this new phase of growth together”.

As EBP works extensively with brands across China’s e-commerce platforms to deliver integrated marketing services, it’s hoped that adding EBP to the network’s substantial arsenal will enhance the scale and capability of its e-commerce solutions offering in China. Services it currently provides include marketplace focused e-commerce consulting, go-to-market strategy, integrated marketing campaigns, online store operations, user experience optimizations, and brand data bank solutions.

“EBP will accelerate Dentsu Aegis China’s strategy to develop capabilities in e-commerce and will enable iProspect China to deliver its marketplace optimization products by providing transact services on third-party shopping sites in the world’s largest e-commerce market,” said Michelle Lau, CEO, Dentsu Aegis Network China. “With its experienced management team and market expertise, EBP will bring full marketplace e-commerce capabilities, along with a broad spectrum of e-commerce store operation support. This acquisition will create many synergies and strengthen our existing relationships, opening opportunities for each of our client portfolios.”

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