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These are the most Instagrammable snack brands globally

These are the most Instagrammable snack brands globally

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OREO is the most popular snack brand on Instagram, with 9.7 million hashtags being used on the photo-sharing platform. 

Kit Kat ranks second with 3.7 million hashtags and Snickers in third with 1.7 million hashtags. This is according to a study by Snipp Interactive on the most Instagrammable snacks out there. 

Currently, OREO has 3.6 million followers on Instagram, with plenty of user-generated content. Examples of which include delicious creations such as OREO milkshakes and OREO cakes.

Don't miss: Content Champions: Mondelez International Thailand (OREO)

Similarly, Instagram users are tagging Kit Kat in tasty content including Kit Kat cakes, milkshakes and ice cream creations. 

Users are also getting creative and sharing their creations with Snickers bars in cakes and cookies. Interestingly, creators are developing healthier versions of the snack, such as Snickers protein bites and overnight oat recipes. 

Potato chip snack brand Doritos takes fourth place with 1.06 million hashtags, Hershey in fifth with 1.06 million hashtags, Ben & Jerry's in sixth (1.02 million hashtags) and Reese's in seventh (969k hashtags). 

Pringles, Lay's and Cheetos round out the bottom three with 904k, 795k and 784k hashtags respectively. 

"The popularity of American food and snack brands is impressive. This reflects their exceptionally loyal customer base, which provides brands with fantastic engagement and reach via social media," said Atul Sabharwal, founder and CEO of Snipp Interactive.

"OREO's dominance is extremely impressive, with over 9.7 million hashtags, demonstrating its overwhelming popularity among consumers, as evidenced by a whopping six million more hashtags than any other food or snack brand in the rankings." 

Users are not the only ones getting creative with the cookie brand. OREO has been on a roll recently, with multiple collaborations on its heels. 

In February this year, OREO teamed up with The Pokémon Company to release special edition cookies and Pokémon photocards featuring the latter’s charming creatures.

The collection featured embossed images of 16 Pokémon such as Pikachu, Charmander, Rowlet and Jigglypuff on cookies that come in a variety of flavours. Fans can also collect 16 different OREO Pokémon photocard with every purchase of the multipack.

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

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