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DDB China promotes Matthew Cheng to CEO as part of China management strategy

Update: An earlier version of this article incorrectly reported Cheng had been promoted to managing director.

DDB China has promoted Matthew Cheng to the position of CEO, replacing Danny Mok who will be returning to Hong Kong.

The promotion from Cheng’s previous position of managing director is part of the agency’s succession plan with Cheng fulfilling a greater role as part of the China management team alongside chief creative officer Allen Lee and chief strategy officer Laura Liang.

“I am inspired by the culture of dedication at DDB, where we co-create with clients to do great work. This is a legacy of great trust placed upon me and my team, so I’m very honoured and grateful. We’re a vibrant team in the prime of our lives and we want to harness our teaming and our passion to produce great work,” said Cheng.

Since joining DDB China three years ago, Cheng has been instrumental in growing the agency’s local and multinational accounts for Amway, Mars Wrigley, H3C, and Unicloud across Shanghai, Beijing, and Guangzhou. Prior to DDB China, Cheng worked for BBDO, Leo Burnett, and Grey.

“Mok has done a great job to assemble and build an enterprising team for DDB China. In Cheng, he has groomed a ‘right-hand’ agency leader, supported by an exceptional team with a China growth focus. We’re passionate about the growth in China and this team is made for great work,” said David Tang, CEO of DDB Asia.

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