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DBS HK’s ad features Louis Koo and a digital Jessica Hsuan to introduce its iWealth app

DBS HK has launched an ad starring actor Louis Koo and actress Jessica Hsuan. In the ad, the pair introduce a new app which they pitch at allowing easier wealth management and account opening.

In the video, Hsuan is a virtual character interacting with Koo, who claims that the DBS iWealth app can help customers manage their assets digitally. They also demonstrate how to create an account through the app and some of its features, including real-time 24-hour foreign currency trading.

DBS Hong Kong CEO Sebastian Paredes said, “We have been working tirelessly to offer customers in Hong Kong the first fully digital solution to manage their wealth. This breakthrough is a great leapfrog forward in the nascent virtual banking landscape, and will allow DBS, the safest bank in Asia, to provide customers with a seamless digital journey.”

By using the app, customers can set up a new multi-currency savings and wealth management account completely digitally and can also manage their investments and financial needs on the move. Apart from trading foreign currencies, the app also enables customers to invest in equities across seven international markets, and enact same-day fund transfers across 42 destinations with zero fees.

“The first fully virtual wealth management account opening marks a turning point for time-pressed affluent customers in Hong Kong by saving them time previously spent at branches and completing paper forms. They are now able to open a wealth management account at their convenience and start investing straight away using the iWealth app on their smartphone. Managing their wealth digitally will mean DBS customers will always be a step ahead with opportunities,” said Ajay Mathur, managing director and head of consumer banking group and wealth management, Hong Kong of DBS Hong Kong.

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