AirAsia has named David Viray head of brand for the airline. Viray will oversee the branding of the airline business in Malaysia and across Asia.
According to his LinkedIn, prior to the current role he has handling branding for both the airline and Super App businesses for the Philippines market for over two years. His experience with the brand also saw him looking over AirAsia’s Teleport business, which is the cargo and logistics platform for AirAsia and social media content.
In his nine years with the company, Viray has been tasked with conceptualising many 360-degree media plans across ATL, BTL, OOH, events, PR and social media efforts to help increase brand awareness. A+M understands that Viray will be moving to KL. Currently, the brand is led by chief brand officer Rudy Khaw who has been in the company for over 15 years.
Viray’s LinkedIn also details his involvement in the "AirAsia Redstar Program" which was created to build better relationships between AirAsia Sales Executives and travel agencies. This program made various offline sales efforts such as product updates, store branding, rewards, incentives and recognition (Redstar Awards) into one comprehensive and aspirational branding program for offline travel partners nationwide.
A+M has reached out to AirAsia for further details.
Most recently AirAsia underwent a fair bit of restructuring which saw its low-cost airline AirAsia being merged with long-haul carrier AirAsia X. AirAsia Aviation will be run by Bo Lingam, who is currently president, airlines and group CEO of AirAsia Aviation Group.
Meanwhile, its digital business and logistics will be handled by Tony Fernandes, who stepped down from acting CEO of AirAsia X. On his departure, Fernandes had earlier said that he had other commitments and ensuring a smooth transition of leadership. He explained that the new scheme will have a clear separation between Capital A’s three main portfolios of businesses, namely the aviation group, the digital businesses and the logistics plus aviation services.
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